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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • I

      Infosec

      Technical Deep Dive with Incident Response Tools

      Skills you'll gain: Incident Response, Computer Security Incident Management, Cyber Threat Hunting, Cyber Operations, Intrusion Detection and Prevention, Threat Detection, Cyber Attacks, Cyber Security Assessment, Cybersecurity, Network Security, Network Monitoring, Data Security, Network Analysis, Malware Protection, Vulnerability Assessments

      4.8
      Rating, 4.8 out of 5 stars
      ·
      85 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Minnesota

      Nursing Informatics Training and Education

      Skills you'll gain: Nursing Administration, Health Informatics, Education and Training, Nursing Management, Clinical Leadership, Nursing, Learning Management Systems, Education Software and Technology, Electronic Medical Record, Patient Safety

      4.8
      Rating, 4.8 out of 5 stars
      ·
      98 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Google Sheets en Español

      Skills you'll gain: Google Sheets, Google Workspace, Spreadsheet Software, Excel Formulas, Data Visualization, Version Control, Collaborative Software, Data Import/Export, Data Management, Data Sharing, Data Security

      4.8
      Rating, 4.8 out of 5 stars
      ·
      66 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      A

      Adobe

      Digital Marketing

      Skills you'll gain: Content Marketing, Promotional Strategies, Target Audience, Digital Marketing, Marketing Communications, Content Creation, Customer experience strategy (CX), Digital Advertising, Marketing Strategies, Campaign Management, Product Promotion, Persona Development, Customer Insights, Marketing Automation, Business Marketing, Business-To-Consumer, Sales Process, Customer Relationship Management, Generative AI Agents, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Community Change in Public Health

      Skills you'll gain: Community Health, Community Development, Public Health, Community Organizing, Public Health and Disease Prevention, Community Outreach, Health Policy, Community and Social Work, Health Systems, Systems Thinking, Political Sciences, Program Evaluation, Cultural Diversity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      170 reviews

      Mixed · Course · 1 - 3 Months

    • G

      Google Cloud

      Managing Google Cloud's Apigee API Platform for Hybrid Cloud

      Skills you'll gain: API Gateway, Cloud API, Application Programming Interface (API), Kubernetes, Google Cloud Platform, Hybrid Cloud Computing, Application Performance Management, Capacity Management, Scalability, Application Security, Cloud-Native Computing, Security Controls, System Monitoring, Application Deployment, Patch Management, Proxy Servers, Restful API, Data Security, Network Troubleshooting, Configuration Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      52 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Planetary Health for Nurses

      Skills you'll gain: Public Health, Nursing, Infectious Diseases, Nursing Practices, Community Health, Health Equity, Epidemiology, Chronic Diseases, Health Systems, Preventative Care, Environment Health And Safety, Emergency Response

      4.6
      Rating, 4.6 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Profit Analysis using Economic Value Added

      Skills you'll gain: Financial Statement Analysis, Financial Analysis, Return On Investment, Profit and Loss (P&L) Management, Performance Metric, Finance, Operating Expense, Investments

      4.6
      Rating, 4.6 out of 5 stars
      ·
      189 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Virginia Darden School Foundation

      The Strategist's Challenge

      Skills you'll gain: Strategic Thinking, Business Strategy, Competitive Analysis, Strategic Decision-Making, Organizational Strategy, Market Analysis, Analysis, Business Analysis, Business Consulting, Value Propositions, Business Economics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      73 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Marketing Design with Easil

      Skills you'll gain: Marketing Design, Social Media Marketing, Marketing Materials, Social Media Campaigns, Marketing, Content Creation, Promotional Materials, Loyalty Programs, Advertising, Creative Design, Brand Loyalty, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      197 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      E

      Emory University

      Ebola Virus Disease: An Evolving Epidemic

      Skills you'll gain: Laboratory Testing, Laboratory Experience, Epidemiology, Infection Control, Public Health, Infectious Diseases, Public Health and Disease Prevention, Healthcare Ethics, Emergency Response, Health Policy, Patient Evaluation, Emergency Medical Services, Health Care, Health Systems, Clinical Laboratory Science, Medical Science and Research, Intensive Care Medicine, International Relations, Public Safety and National Security, Pharmacology

      4.7
      Rating, 4.7 out of 5 stars
      ·
      218 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Primate Conservation

      Skills you'll gain: Natural Resource Management, Environmental Science, Environment, Risk Analysis, Biology, Community Outreach, Taxonomy, Anthropology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…269270271…684

    In summary, here are 10 of our most popular brand management courses

    • Technical Deep Dive with Incident Response Tools: Infosec
    • Nursing Informatics Training and Education: University of Minnesota
    • Google Sheets en Español: Google Cloud
    • Digital Marketing: Adobe
    • Community Change in Public Health: Johns Hopkins University
    • Managing Google Cloud's Apigee API Platform for Hybrid Cloud: Google Cloud
    • Planetary Health for Nurses: Yale University
    • Profit Analysis using Economic Value Added: Coursera Project Network
    • The Strategist's Challenge: University of Virginia Darden School Foundation
    • Marketing Design with Easil: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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