• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    P

    Pontificia Universidad Católica de Chile

    Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos

    Skills you'll gain: Social Studies, Financial Market, World History, Business Economics, Economic Development, International Finance, Economics, Socioeconomics, Business Modeling, Business, Political Sciences, Business Strategy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    173 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    D

    Dartmouth College

    The American Renaissance and Ralph Waldo Emerson

    Skills you'll gain: Liberal Arts, Ethical Standards And Conduct, Research, Social Justice, Cultural Diversity, Culture, Writing, Political Sciences, Advocacy

    4.3
    Rating, 4.3 out of 5 stars
    ·
    10 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Site Investigation

    Skills you'll gain: Laboratory Testing, Test Engineering, Laboratory Experience, Civil Engineering, Environmental Monitoring, Engineering Analysis, Virtual Environment, Experimentation, Research Reports, Structural Analysis, Analytical Testing, Construction, Engineering Practices, Penetration Testing, Engineering Calculations, Data Analysis Software, Technical Standard

    4.6
    Rating, 4.6 out of 5 stars
    ·
    7 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    A

    Alibaba Cloud Academy

    Big Data Analysis Deep Dive

    Skills you'll gain: Dashboard, Big Data, Data Processing, Data Visualization Software, Apache Hive, Apache Spark, Apache Hadoop, Pandas (Python Package), Data Manipulation, SQL, Extract, Transform, Load, Data Pipelines, PySpark, Business Intelligence, Data Integration, Database Management, Cloud Storage

    4.6
    Rating, 4.6 out of 5 stars
    ·
    33 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Maryland, College Park

    Selecting the Right Customer & Channel

    Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    UBITS

    Storytelling avanzado: comunicación de alto impacto

    Skills you'll gain: Presentations, Storytelling, Data Storytelling, Persuasive Communication, Public Speaking, Verbal Communication Skills, Drive Engagement, Motivational Skills, Communication, Target Audience, Leadership

    4.9
    Rating, 4.9 out of 5 stars
    ·
    17 reviews

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Design Basics of Steel Buildings

    Skills you'll gain: Structural Analysis, Structural Engineering, Building Design, Building Codes, Construction, Architectural Engineering, Civil Engineering, Engineering Calculations, Sustainable Engineering, Safety Standards

    4.8
    Rating, 4.8 out of 5 stars
    ·
    19 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Mastering Business Essentials: Strategy

    Skills you'll gain: Business Strategy, Corporate Strategy, Organizational Strategy, Strategic Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Value Propositions, Business Risk Management, Sustainable Business, Market Dynamics

    4.9
    Rating, 4.9 out of 5 stars
    ·
    10 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    L

    L&T EduTech

    Piling Construction and practices

    Skills you'll gain: Construction, Construction Engineering, Product Testing, Structural Engineering, Laboratory Testing, Building Codes, Construction Inspection, Construction Management, Process Validation, Civil Engineering, Structural Analysis, Engineering Analysis, Engineering Design Process, Engineering Calculations, Simulation and Simulation Software, Safety Standards, Design

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Advanced · Specialization · 3 - 6 Months

  • U

    Universidad Nacional Autónoma de México

    Evaluación auténtica

    Skills you'll gain: Program Evaluation, Student-Centred Learning, Curriculum Planning, Pedagogy, Education and Training, Data Collection, Community Development, Case Studies, Research Methodologies, Learning Strategies

    4.9
    Rating, 4.9 out of 5 stars
    ·
    41 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    AI-Enhanced Content Creation:Elevate Copywriting with Humata

    Skills you'll gain: Prompt Engineering, Target Audience, Blogs, Marketing Psychology, Online Advertising, Copywriting, Advertising, Generative AI, Content Creation, Social Media Content

    4.1
    Rating, 4.1 out of 5 stars
    ·
    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Empathy, Data, and Risk

    Skills you'll gain: Data Visualization, Data Visualization Software, Empathy, Tableau Software, Risk Analysis, Data-Driven Decision-Making, Data Analysis, Risk Management, Empathy & Emotional Intelligence, Stakeholder Analysis, Business Risk Management, Human Centered Design, Decision Making, User Research, Risk Control, Behavioral Economics, Psychology

    Beginner · Course · 1 - 4 Weeks

1…269270271…348

In summary, here are 10 of our most popular market research courses

  • Contexto de Negocios en LATAM: Factores Políticos, Sociales y Económicos: Pontificia Universidad Católica de Chile
  • The American Renaissance and Ralph Waldo Emerson: Dartmouth College
  • Site Investigation: L&T EduTech
  • Big Data Analysis Deep Dive: Alibaba Cloud Academy
  • Selecting the Right Customer & Channel : University of Maryland, College Park
  • Storytelling avanzado: comunicación de alto impacto: UBITS
  • Design Basics of Steel Buildings: L&T EduTech
  • Mastering Business Essentials: Strategy: Emory University
  • Piling Construction and practices: L&T EduTech
  • Evaluación auténtica: Universidad Nacional Autónoma de México

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok