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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • C

      Coursera Project Network

      Get started with Microsoft Planner

      Skills you'll gain: Marketing Planning, Business Planning, Microsoft Teams, Microsoft 365, Productivity Software, Project Management Software, Project Planning, Collaborative Software

      3.9
      Rating, 3.9 out of 5 stars
      ·
      16 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      How to Build a BI Dashboard Using Google Data Studio and BigQuery

      Skills you'll gain: Dashboard, Data Import/Export, Business Intelligence, Google Cloud Platform, Data Integration, Database Development, Data Migration, Query Languages

      4.3
      Rating, 4.3 out of 5 stars
      ·
      15 reviews

      Intermediate · Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Corporate governance. Mitos y realidades

      Skills you'll gain: Governance, Legal Risk, Compliance Management, Business Ethics, Corporate Strategy, Law, Regulation, and Compliance, Ethical Standards And Conduct, Corporate Finance, Risk Management, Diversity and Inclusion

      4.5
      Rating, 4.5 out of 5 stars
      ·
      250 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Geneva

      Политика и управление водными ресурсами

      Skills you'll gain: Water Resources, Environment and Resource Management, Environmental Policy, Natural Resource Management, Environmental Issue, Environmental Laws, Conflict Management, Environmental Regulations, International Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Building a Hiring Plan by Analyzing Past Data in Sheets

      Skills you'll gain: Workforce Planning, Job Analysis, Human Resource Strategy, Human Resources, Workforce Management, Google Sheets, Consolidation, Talent Acquisition, Compensation Analysis, Recruitment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      42 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Q

      Queen Mary University of London

      Stepping Up: Preparing Yourself for Leadership

      Skills you'll gain: Delegation Skills, Leadership Development, Leadership, Executive Presence, Time Management, Leadership and Management, Influencing, Conflict Management, Professional Development, Emotional Intelligence, Self-Awareness, Communication, Adaptability

      4.9
      Rating, 4.9 out of 5 stars
      ·
      50 reviews

      Advanced · Course · 1 - 4 Weeks

    • M

      Microsoft

      Copilot for Sales

      Skills you'll gain: Microsoft Copilot, Sales Presentation, Sales Enablement, Taking Meeting Minutes, Microsoft Teams, Meeting Facilitation, Generative AI Agents, Microsoft Outlook, Sales Process, Customer Communications Management, Microsoft 365, Calendar Management, Email Marketing, Negotiation, Customer Relationship Building, Automation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      SkillUp EdTech

      Business Analysis: Preparation Exam for ECBA Certification

      Skills you'll gain: Business Analysis, Analysis, Business Requirements, Business Process, Requirements Management, Stakeholder Engagement, Change Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Marketing with Zapier & ChatGPT: Automated Content Calendars

      Skills you'll gain: Marketing Automation, Application Programming Interface (API), Google Sheets, Calendar Management, ChatGPT, Content Creation, Digital Marketing, Content Marketing, Prompt Engineering, Social Media Content, Automation, Content Strategy

      3.5
      Rating, 3.5 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • T

      The State University of New York

      Child Care as a Business

      Skills you'll gain: Business Planning, Working With Children, Business, Small Business Accounting, Tax Management, Policy Development, Parent Communication, Contract Management, Program Standards, Budgeting, Insurance, Cost Estimation, Payment Processing and Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Course · 1 - 3 Months

    • A

      Advancing Women in Tech

      Real-World Cloud Product Management

      Skills you'll gain: Amazon Web Services, Cloud Computing, Amazon S3, Cloud Management, Cloud Storage, Technical Product Management, Cloud Services, Cloud Security, Public Cloud, Amazon Elastic Compute Cloud, AWS Identity and Access Management (IAM), Amazon DynamoDB, Cloud Computing Architecture, Network Architecture, Amazon Redshift, Data Security, Product Management, Databases, Innovation, Thought Leadership

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      88 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      Starting & Managing a Sustainable Hotel or Tourism Business

      Skills you'll gain: Hotel Operations, Hospitality Management, Business Planning, Corporate Sustainability, Waste Minimization, Environmental Issue, Strategic Planning, Community Development, Environmental Resource Management, Stakeholder Engagement, Market Trend, Market Analysis, Business Metrics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…297298299…684

    In summary, here are 10 of our most popular brand management courses

    • Get started with Microsoft Planner: Coursera Project Network
    • How to Build a BI Dashboard Using Google Data Studio and BigQuery: Google Cloud
    • Corporate governance. Mitos y realidades: Universitat Autònoma de Barcelona
    • Политика и управление водными ресурсами: University of Geneva
    • Building a Hiring Plan by Analyzing Past Data in Sheets: Coursera Project Network
    • Stepping Up: Preparing Yourself for Leadership: Queen Mary University of London
    • Copilot for Sales: Microsoft
    • Business Analysis: Preparation Exam for ECBA Certification: SkillUp EdTech
    • Marketing with Zapier & ChatGPT: Automated Content Calendars: Coursera Project Network
    • Child Care as a Business: The State University of New York

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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