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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Digital Marketing, Marketing Analytics, Data Presentation, Marketing Strategies, Digital Media Strategy, Marketing Effectiveness, Media Buying, Social Media Marketing, Analytics, Marketing Planning, Email Marketing, Marketing, Web Analytics, Campaign Management, Business Analytics, Paid media, Digital Transformation, Data Analysis, Data Visualization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      AI for Marketing

      Skills you'll gain: AI Personalization, Generative AI, Customer Retention, Customer Analysis, Marketing Automation, Customer experience strategy (CX), Personalized Service, Marketing Effectiveness, Prompt Engineering, Customer Insights, ChatGPT, Customer Acquisition Management, Marketing Analytics, Customer experience improvement, Marketing, Marketing Strategies, MarTech, Consumer Behaviour, Business Marketing, Artificial Intelligence

      4.5
      Rating, 4.5 out of 5 stars
      ·
      43 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Analyst

      Skills you'll gain: Business Analysis, Requirements Elicitation, Business Process Modeling, Data Storytelling, Stakeholder Management, Process Mapping, Pivot Tables And Charts, Agile Methodology, Requirements Management, Digital Transformation, Dashboard, Requirements Analysis, Work Breakdown Structure, Business Requirements, Stakeholder Engagement, Data Cleansing, Excel Formulas, Business Analytics, Business Workflow Analysis, Business Systems Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Marketing analytics: Know your customers

      Skills you'll gain: Customer Insights, Digital Media Strategy, Marketing Analytics, Customer Data Management, Data Integration, Digital Marketing, Customer experience strategy (CX), Social Media Marketing, Data-Driven Decision-Making, Big Data, Consumer Behaviour, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      444 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Text Marketing Analytics

      Skills you'll gain: Network Analysis, Supervised Learning, Unsupervised Learning, Deep Learning, Marketing Analytics, Unstructured Data, Text Mining, Tensorflow, Scikit Learn (Machine Learning Library), Python Programming, Machine Learning, Performance Metric, JSON, Data Visualization, Data Analysis, Natural Language Processing, Machine Learning Methods, Market Data, Marketing, Performance Analysis

      Build toward a degree

      3.1
      Rating, 3.1 out of 5 stars
      ·
      15 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Campus BBVA

      Business Analytics

      Skills you'll gain: Data Storytelling, Business Analytics, Business Intelligence, Analytics, Data Analysis, Data-Driven Decision-Making, Descriptive Statistics, Probability & Statistics, Data Quality, Big Data, Statistical Methods, Statistical Inference, Statistical Hypothesis Testing, Exploratory Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Practice

      Skills you'll gain: Data Storytelling, Marketing Analytics, Data Presentation, Web Analytics, Analytics, Business Analytics, Digital Marketing, Data Analysis, Data Visualization Software, Trend Analysis, Marketing Planning, Online Advertising, Data Collection, Information Privacy

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      ROI-Driven Digital Marketing Analytics

      Skills you'll gain: Search Engine Marketing, Google Ads, Key Performance Indicators (KPIs), Marketing Analytics, Performance Measurement, Business Metrics, Web Analytics, Paid media, Marketing Effectiveness, Pay Per Click Advertising, Return On Investment, Performance Analysis, Campaign Management, Google Analytics, Predictive Analytics, Data-Driven Decision-Making, Social Media Campaigns, Online Advertising, Marketing Strategies, Marketing Automation

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Social Media Content, Content Marketing, Social Media Strategy, Social Media Marketing, Creative Design, Target Audience, Marketing Communications, Digital Marketing, Cross-Channel Marketing, Digital Design, Generative AI, Marketing Strategies, Personalized Service, Campaign Management, Content Strategy, Data Ethics, Graphic Design, Advertising, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      D

      DeepLearning.AI

      DeepLearning.AI Data Analytics

      Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Data Presentation, Analytics, Data Literacy, Data Analysis, Google Sheets, Regression Analysis, Statistical Analysis, Spreadsheet Software, LinkedIn, Statistics, Statistical Hypothesis Testing, Web Scraping, Pandas (Python Package), Relational Databases, Data Ethics, Time Series Analysis and Forecasting, Descriptive Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      153 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Customer Analytics

      Skills you'll gain: Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Data-Driven Decision-Making, Analytics, Predictive Analytics, Descriptive Analytics, Consumer Behaviour, Data Analysis, Advanced Analytics, Business Analysis, Revenue Management, Descriptive Statistics, Data Collection, Predictive Modeling, Regression Analysis, Process Improvement and Optimization, Correlation Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Mixed · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Digital Marketing: University of Illinois Urbana-Champaign
    • AI for Marketing: Emory University
    • IBM Business Analyst: IBM
    • Marketing analytics: Know your customers: Macquarie University
    • Text Marketing Analytics: University of Colorado Boulder
    • Business Analytics : Campus BBVA
    • Digital Marketing Analytics in Practice: University of Illinois Urbana-Champaign
    • ROI-Driven Digital Marketing Analytics: Simplilearn
    • Adobe Marketing Specialist: Adobe
    • DeepLearning.AI Data Analytics: DeepLearning.AI

    Skills you can learn in Marketing

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    Brand (13)
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    Social Media Marketing (9)
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