• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • E

      Edureka

      Introduction to PySpark

      Skills you'll gain: PySpark, Apache Spark, Distributed Computing, Big Data, Apache Hadoop, Data Processing, Data Manipulation, Exploratory Data Analysis, Python Programming

      3.7
      Rating, 3.7 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Design Thinking: Discovery Tools

      Skills you'll gain: Design Thinking, Human Centered Design, Stakeholder Management, Persona Development, Process Mapping, Value Engineering, User Research, Customer experience improvement, Qualitative Research, Customer Insights, Business Workflow Analysis, Consumer Behaviour, Innovation, Interviewing Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Basics of Air Conditioning & Heat Load Calculation

      Skills you'll gain: HVAC, Building Services Engineering, Thermal Management, Mechanical Engineering, Engineering Calculations, Energy and Utilities, Estimation, Environmental Issue

      4.3
      Rating, 4.3 out of 5 stars
      ·
      28 reviews

      Intermediate · Course · 1 - 4 Weeks

    • B

      BCG

      Digitale Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Design Thinking, Technology Strategies, Business Process Reengineering, Data Strategy, Growth Strategies, Business Strategies, Market Dynamics, Innovation, Emerging Technologies, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Foundations of 3D Modelling in Blender

      Skills you'll gain: 3D Modeling, Computer Graphics, Animation and Game Design, Content Management, User Interface (UI)

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Identifying Security Vulnerabilities

      Skills you'll gain: Threat Modeling, Secure Coding, Cryptography, Open Web Application Security Project (OWASP), Encryption, Application Security, Penetration Testing, Vulnerability Assessments, Data Security, Security Controls, Authentications, Vulnerability Management, Web Applications, Javascript

      4.7
      Rating, 4.7 out of 5 stars
      ·
      174 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Docker Fundamentals

      Skills you'll gain: Docker (Software), Containerization, Microservices, Cloud-Native Computing, DevOps, Development Environment, Application Deployment, Virtualization, Software Architecture, Systems Architecture, Enterprise Application Management

      3.8
      Rating, 3.8 out of 5 stars
      ·
      42 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Introduction to Social Media Analytics

      Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      108 reviews

      Mixed · Course · 1 - 4 Weeks

    • T

      Technion - Israel Institute of Technology

      New Product Development - develop your own new product

      Skills you'll gain: New Product Development, Budget Management, Risk Management, Resource Management, Project Management, Product Management, Project Planning, Agile Product Development, Scheduling, Innovation, Business Strategy, Technology Strategies, Simulation and Simulation Software

      4.4
      Rating, 4.4 out of 5 stars
      ·
      138 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Liderazgo orientado al florecimiento humano

      Skills you'll gain: Organizational Leadership, Self-Awareness, Personal Development, Emotional Intelligence, Business Leadership, Leadership Development, Resilience, Social Skills, Industrial and Organizational Psychology, Optimism, Leadership, Relationship Building, Growth Mindedness, Positive Behavior Support, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      64 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Genentech

      Hands On Clinical Reporting Using R

      Skills you'll gain: Clinical Data Management, Clinical Trials, Interactive Data Visualization, Pharmaceuticals, Data Modeling, R Programming, Technical Communication, Data Analysis Software, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidade de São Paulo

      Orçamento e Cronograma de Projetos

      Skills you'll gain: Project Schedules, Cost Estimation, Project Controls, Project Estimation, Scheduling, Project Planning, Quality Management, Milestones (Project Management), Work Breakdown Structure, Project Management, Timelines, Resource Allocation, Resource Management, Matrix Management, Dependency Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      340 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…303304305…700

    In summary, here are 10 of our most popular brand management courses

    • Introduction to PySpark: Edureka
    • Design Thinking: Discovery Tools: University of Virginia
    • Basics of Air Conditioning & Heat Load Calculation: L&T EduTech
    • Digitale Transformation: BCG
    • Foundations of 3D Modelling in Blender: Packt
    • Identifying Security Vulnerabilities: University of California, Davis
    • Docker Fundamentals: LearnKartS
    • Introduction to Social Media Analytics: Emory University
    • New Product Development - develop your own new product: Technion - Israel Institute of Technology
    • Liderazgo orientado al florecimiento humano: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok