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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • S

      SkillUp EdTech

      Practice Exam for Certified Scrum Master (CSM) Certification

      Skills you'll gain: Agile Methodology, Sprint Retrospectives, Agile Project Management, Sprint Planning, Agile Software Development, User Story, Knowledge Transfer

      4.9
      Rating, 4.9 out of 5 stars
      ·
      46 reviews

      Advanced · Course · 1 - 4 Weeks

    • S

      Stanford University

      Transitions in Care from Survivorship to Hospice

      Skills you'll gain: Hospice, Caregiving, Care Management, Psychosocial Assessments, Oncology, Patient Education And Counseling, Primary Care, Home Health Care, Long Term Care, Chronic Diseases, Healthcare Ethics, Stress Management, Cultural Diversity, Mental Health

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      W

      West Virginia University

      Today’s Music Industry

      Skills you'll gain: Music, Music History, Intellectual Property, Performing Arts, Consumer Behaviour, Event Management, Regulation and Legal Compliance, Production Process, Digital Transformation, Promotional Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      123 reviews

      Mixed · Course · 1 - 3 Months

    • L

      L&T EduTech

      Basics of Air Conditioning & Heat Load Calculation

      Skills you'll gain: HVAC, Building Services Engineering, Thermal Management, Mechanical Engineering, Engineering Calculations, Energy and Utilities, Estimation, Environmental Issue

      4.2
      Rating, 4.2 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Politecnico di Milano

      Modelling and measuring the Energy Transition

      Skills you'll gain: Product Lifecycle Management, Sustainability Reporting, Energy and Utilities, Environmental Science, Mathematical Modeling, Systems Thinking, Operational Analysis, Analysis, Microsoft Excel, Environment, Business Modeling, Accounting, Data Literacy, Open Source Technology

      4.1
      Rating, 4.1 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Estructura de capital y política de dividendos

      Skills you'll gain: Corporate Finance, Financial Management, Financial Modeling, Investment Management, Business Valuation, Portfolio Management, Financial Analysis, Capital Markets, Risk Analysis, Return On Investment

      3.6
      Rating, 3.6 out of 5 stars
      ·
      330 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Virginia

      Experiencing Design: Deepening Your Design Thinking Practice

      Skills you'll gain: Design Thinking, Human Centered Design, Innovation, Creative Problem-Solving, Visionary, Curiosity, Open Mindset, Cognitive flexibility, Creativity, Collaboration, Dealing With Ambiguity, Empathy, Adaptability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      T

      Technical University of Munich (TUM)

      From Zero to Hero - Digital Product Development From Scratch

      Skills you'll gain: MLOps (Machine Learning Operations), Product Development, User Experience Design, Human Centered Design, Design Thinking, User Research, Agile Product Development, Amazon Web Services, New Product Development, Generative AI, Innovation, Machine Learning, Artificial Intelligence, Problem Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 3 Months

    • I

      Illinois Tech

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Innovation, Operational Excellence, Customer experience strategy (CX), Technology Strategies, Plan Execution, Strategic Leadership, Business Strategies, Change Management, Data-Driven Decision-Making, Emerging Technologies, Governance

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Google Ads for Beginners: Master Essentials & Fundamentals

      Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • I

      Interactive Brokers

      ESG Investing: Setting Standards & Conducting Analysis

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Business Ethics, Regulatory Compliance, Environmental Issue, Risk Analysis, Financial Services, Investments, Governance, Corporate Strategy, Portfolio Management, Financial Market, Financial Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      E

      Edureka

      Applied Data Analytics

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Visualization, Exploratory Data Analysis, Matplotlib, Data Visualization Software, Web Scraping, Probability Distribution, Predictive Modeling, Seaborn, Statistical Visualization, SQL, Plotly, Interactive Data Visualization, Statistical Inference, Pandas (Python Package), Database Management, Data Analysis, Data Presentation, Databases

      3.9
      Rating, 3.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Specialization · 3 - 6 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…305306307…684

    In summary, here are 10 of our most popular brand management courses

    • Practice Exam for Certified Scrum Master (CSM) Certification: SkillUp EdTech
    • Transitions in Care from Survivorship to Hospice: Stanford University
    • Today’s Music Industry: West Virginia University
    • Basics of Air Conditioning & Heat Load Calculation: L&T EduTech
    • Modelling and measuring the Energy Transition: Politecnico di Milano
    • Estructura de capital y política de dividendos: Universidad Nacional Autónoma de México
    • Experiencing Design: Deepening Your Design Thinking Practice: University of Virginia
    • From Zero to Hero - Digital Product Development From Scratch: Technical University of Munich (TUM)
    • Digital Transformation: Illinois Tech
    • Google Ads for Beginners: Master Essentials & Fundamentals: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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