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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      Universidad de Palermo

      Liderazgo y comunicación

      Skills you'll gain: Social Skills, Verbal Communication Skills, Leadership, Emotional Intelligence, Team Management, Communication, Leadership and Management, Leadership Development, Business Leadership, Interpersonal Communications, Industrial and Organizational Psychology, Non-Verbal Communication, Coaching, Cognitive flexibility, Goal Setting, Learning Styles

      4.9
      Rating, 4.9 out of 5 stars
      Ā·
      186 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Sales Strategy, Customer Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      13 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • C

      Coursera Project Network

      Clean Data in SQL using MySQL Workbench

      Skills you'll gain: MySQL, MySQL Workbench, SQL, Data Cleansing, Query Languages, Data Manipulation, Database Management, Databases, Data Quality, Relational Databases, Data Entry

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      29 reviews

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • U

      Universidad de Palermo

      Ɖtica y Gobierno Corporativo

      Skills you'll gain: Governance, Corporate Sustainability, Business Ethics, Environmental Social And Corporate Governance (ESG), Corporate Strategy, Business Strategies, Sustainability Reporting, Ethical Standards And Conduct, Business Reporting, Corporate Communications, Annual Reports, Customer Relationship Building, Environment and Resource Management, Accountability, Stakeholder Engagement, Communication

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      260 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: New
      New
      A

      Amazon Web Services

      DevOps and AI on AWS: Upgrading Apps with Generative AI

      Skills you'll gain: Prompt Engineering, Application Deployment, Amazon Elastic Compute Cloud, Unit Testing, Amazon Web Services, Generative AI, Data Ethics, Application Development, DevOps, Large Language Modeling, Git (Version Control System), CI/CD, Artificial Intelligence

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free
      Free
      N

      National Taiwan University

      č”ŒéŠ·å…øēÆ„č½‰ē§»: č®Šå‹•äø­ēš„ę¶ˆč²»äø–ē•Œ (Marketing in a changing world)

      Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Customer Data Management, Market Dynamics, Target Market, Market Analysis, Digital Media Strategy

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      125 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • C

      Coursera Project Network

      Google Analytics for Beginners: Marketing Essentials

      Skills you'll gain: Web Analytics, Google Analytics, Content Performance Analysis, Customer Analysis, E-Commerce, Marketing Analytics, Performance Analysis, Marketing Effectiveness

      Beginner Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Free
      Free
      N

      Nanjing University

      č®”ē®—ęœŗę“ä½œē³»ē»Ÿ

      Skills you'll gain: Operating Systems, File Systems, Computer Systems, OS Process Management, Computer Science, Data Storage, Computer Hardware, Peripheral Devices, System Design and Implementation, Algorithms, Human Computer Interaction

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      141 reviews

      Mixed Ā· Course Ā· 1 - 3 Months

    • M

      Meta

      Capstone (React App)

      Skills you'll gain: React Native, Mobile Development, GitHub, User Interface and User Experience (UI/UX) Design, Version Control, User Experience Design, User Interface (UI) Design, Wireframing, UI Components, User Flows, Data Store, Development Environment

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      42 reviews

      Intermediate Ā· Course Ā· 1 - 4 Weeks

    • M

      MedCerts

      Pharmacy Technician Intermediate

      Skills you'll gain: Sterilization, Medication Dispensation, Medication Therapy Management, Medical Privacy, Pharmacology, Pharmacy, Drug Interaction, Medication Administration, Medical Prescription, Pharmaceuticals, Pharmacist Assistance, Basic Life Support (BLS) Certification, Patient Education And Counseling, Intravenous Therapy, Healthcare Ethics, Health Care Procedure and Regulation, Interpersonal Communications, Patient Assistance, Contraindication, Patient Safety

      4.9
      Rating, 4.9 out of 5 stars
      Ā·
      49 reviews

      Intermediate Ā· Specialization Ā· 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      M

      Maven Analytics

      Microsoft Copilot for Excel: AI-Powered Data Analysis

      Skills you'll gain: Microsoft Copilot, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, People Analytics, Spreadsheet Software, Data Manipulation, Data Analysis, Human Resources Information System (HRIS), Data Presentation, ChatGPT, Artificial Intelligence, Generative AI

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      6 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • G

      Google Cloud

      Developing Applications with Google Cloud: Foundations

      Skills you'll gain: Cloud Applications, Application Deployment, Application Development, Authentications, Generative AI, Google Cloud Platform, Data Storage, Platform As A Service (PaaS), Cloud API, Authorization (Computing), CI/CD, Cloud Computing, Application Performance Management, Cloud Storage, Cloud Security, Serverless Computing, Artificial Intelligence and Machine Learning (AI/ML), Computer Programming Tools, Containerization

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      13 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
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    1…307308309…685

    In summary, here are 10 of our most popular brand management courses

    • Liderazgo y comunicación:Ā Universidad de Palermo
    • Business-to-Consumer (B2C) Sales Strategies and Techniques:Ā Coursera Instructor Network
    • Clean Data in SQL using MySQL Workbench:Ā Coursera Project Network
    • Ɖtica y Gobierno Corporativo:Ā Universidad de Palermo
    • DevOps and AI on AWS: Upgrading Apps with Generative AI:Ā Amazon Web Services
    • č”ŒéŠ·å…øēÆ„č½‰ē§»: č®Šå‹•äø­ēš„ę¶ˆč²»äø–ē•Œ (Marketing in a changing world):Ā National Taiwan University
    • Google Analytics for Beginners: Marketing Essentials:Ā Coursera Project Network
    • č®”ē®—ęœŗę“ä½œē³»ē»Ÿ:Ā Nanjing University
    • Capstone (React App):Ā Meta
    • Pharmacy Technician Intermediate:Ā MedCerts

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectationsā€Ž

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.ā€Ž

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employersā€Ž

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ā€Ž

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.ā€Ž

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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