Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Universidades Anáhuac
Skills you'll gain: Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Strategic Decision-Making, Business Planning, Strategic Thinking, Leadership and Management, Analysis, Business Management, Plan Execution, Competitive Analysis, Market Analysis
Mixed · Course · 1 - 3 Months

Skills you'll gain: Sales Presentations, Proposal Writing, Business Writing, Presentations, Company, Product, and Service Knowledge, Content Creation, Business Strategy, Entrepreneurship
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Unsupervised Learning, SPSS, Applied Machine Learning, Machine Learning, Data Preprocessing, Machine Learning Algorithms, Statistical Analysis, Model Evaluation, Data Analysis, Statistical Methods, Data Visualization
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Presentations, Developing Training Materials, Sales Presentation, Data Visualization, Technical Communication, Productivity Software, Project Documentation, Graphic Design, Business Communication, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Storytelling, Pandas (Python Package), Data Analysis, Data-Driven Decision-Making, Exploratory Data Analysis, Analytical Skills, Business Analysis, Data Manipulation, Data Cleansing, Python Programming, Data Import/Export, Promotional Strategies
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Logo Design, Canva (Software), Image Quality, Marketing Materials, Graphic Design, Creative Design
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Facebook, Target Audience, Social Media, Social Media Marketing, Social Media Campaigns, Social Media Content, Advertising, Online Advertising, Customer Insights, Business Development, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Animations, ChatGPT, Generative AI, Education Software and Technology, AI Personalization, Prompt Engineering, AI Product Strategy, Scripting, AI Workflows, Storyboarding
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Large Language Modeling, Business Process, Content Creation, Target Audience, Artificial Intelligence, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Sampling (Statistics), Matplotlib, Data Analysis, Data Mining, Statistical Analysis, Statistical Hypothesis Testing, NumPy, Pandas (Python Package), Probability Distribution, Dimensionality Reduction, Model Evaluation, R Programming, Probability, Python Programming, Scikit Learn (Machine Learning Library), Data Preprocessing, Linear Algebra, Applied Machine Learning, Regression Analysis, Artificial Intelligence and Machine Learning (AI/ML)
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Relational Databases, Power BI, Microsoft Azure, NoSQL, Azure Synapse Analytics, Database Architecture and Administration, Data Integration, Data Visualization Software, SQL, Database Management Systems, Data Storage, Data Modeling, Data Warehousing, Cloud Storage, Infrastructure As A Service (IaaS), Platform As A Service (PaaS), Analytics, Cloud Security
Beginner · Course · 1 - 4 Weeks

University of Maryland, College Park
Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Responsible AI, Product Strategy, Governance, Product Management, Innovation, Product Roadmaps, Product Marketing, Organizational Structure, Business Strategy, Enterprise Risk Management (ERM), Customer experience strategy (CX), Value Propositions, Business Metrics, Customer Insights, Performance Metric
Beginner · Course · 1 - 3 Months