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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • A

      Alfaisal University | KLD

      أساسيات الإدارة الرشيقة | Lean Management Fundamentals

      Skills you'll gain: Lean Methodologies, Waste Minimization, Kaizen Methodology, Workflow Management, Process Improvement, Operational Efficiency, Process Analysis, Change Management, Continuous Improvement Process, Employee Training, Key Performance Indicators (KPIs), Root Cause Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      83 reviews

      Intermediate · Course · 1 - 3 Months

    • K

      Keller Williams

      Manage a Real Estate Business

      Skills you'll gain: Administrative Support, Office Management, Real Estate, Organizational Skills, Real Estate Transactions, Business Planning, Business Management, Financial Planning, Professional Networking, Law, Regulation, and Compliance, Compliance Management, Vendor Relationship Management, Goal Setting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 3 Months

    • J

      Johns Hopkins University

      Sustainable Transportation Networks and Streetscapes

      Skills you'll gain: Public Works, Landscape Architecture, Civil Engineering, Environmental Engineering, Land Development, Water Resources, Community Development, Environmental Science

      4.7
      Rating, 4.7 out of 5 stars
      ·
      70 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      Universidad Austral

      Compra programática de medios: Publicidad online en tiempo real

      Skills you'll gain: Media Buying, Digital Media Strategy, Paid media, Online Advertising, Marketing Effectiveness, Contextual Advertising, Media Planning, Digital Advertising, Advertising, Marketing Strategies, Advertising Campaigns, Business Metrics, Key Performance Indicators (KPIs), Bidding, Communication Strategies, Marketing Budgets, Data Integration, Customer Data Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      183 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Scrimba

      Retrieval-Augmented Generation (RAG) with Embeddings & Vector Databases

      Skills you'll gain: ChatGPT, Development Environment, Text Mining, Generative AI, OpenAI, Database Management, Data Storage, Data Processing, Natural Language Processing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      27 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Applied Sustainability Engineering

      Skills you'll gain: Energy and Utilities, Sustainability Reporting, Corporate Sustainability, Strategic Leadership, Product Engineering, Initiative and Leadership, Electrical Power, Leadership Development, Product Development, Environmental Engineering, Industrial Design, Waste Minimization, Product Design, Packaging and Labeling, Engineering Management, Systems Engineering, Product Lifecycle Management, Environmental Issue, Environmental Science, Electric Power Systems

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      31 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      Illinois Tech

      Leadership & Organization Design

      Skills you'll gain: Leadership and Management, Team Leadership, Organizational Change, Decision Making, Cultural Diversity, Conflict Management, Business Leadership, Team Management, Leadership, Virtual Teams, Organizational Development, Cultural Sensitivity, Organizational Structure, Diversity and Inclusion, Influencing, Human Resource Strategy, Business Ethics, Team Motivation, Negotiation, Innovation

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      30 reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Meta

      iOS App Capstone

      Skills you'll gain: Swift Programming, Apple iOS, User Interface and User Experience (UI/UX) Design, User Interface (UI), Git (Version Control System), Apple Xcode, Mobile Development, User Experience, Wireframing, Application Development, Application Deployment

      4.2
      Rating, 4.2 out of 5 stars
      ·
      32 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      PMP Exam Prep: Gaining Business Acumen for Project Managers

      Skills you'll gain: Compliance Management, Stakeholder Engagement, Trend Analysis, Project Management Institute (PMI) Methodology, Regulatory Compliance, Change Management, Organizational Strategy, Market Trend, Business Priorities, Project Performance, Project Management, Timelines, Scope Management, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • T

      The University of Notre Dame

      Ethics of Communication

      Skills you'll gain: Active Listening, Conflict Management, Communication Strategies, Business Communication, Business Ethics, Interpersonal Communications, Crisis Management, Strategic Communication, Communication, Ethical Standards And Conduct, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      56 reviews

      Mixed · Course · 1 - 4 Weeks

    • M

      Microsoft

      Manage Resources in Azure

      Skills you'll gain: Microsoft Azure, Cloud Management, Application Deployment, Cloud Computing, Windows PowerShell, Cloud Services, Infrastructure As A Service (IaaS), Software As A Service, Virtual Machines, Platform As A Service (PaaS), Command-Line Interface, Verification And Validation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of California, Irvine

      Iniciando e planejando projetos

      Skills you'll gain: Project Planning, Stakeholder Management, Conflict Management, Project Management, Project Scoping, Project Documentation, Influencing, Organizational Structure

      4.9
      Rating, 4.9 out of 5 stars
      ·
      74 reviews

      Mixed · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
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    Change Management
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    1…312313314…685

    In summary, here are 10 of our most popular brand management courses

    • أساسيات الإدارة الرشيقة | Lean Management Fundamentals: Alfaisal University | KLD
    • Manage a Real Estate Business: Keller Williams
    • Sustainable Transportation Networks and Streetscapes: Johns Hopkins University
    • Compra programática de medios: Publicidad online en tiempo real: Universidad Austral
    • Retrieval-Augmented Generation (RAG) with Embeddings & Vector Databases: Scrimba
    • Applied Sustainability Engineering: University of Colorado Boulder
    • Leadership & Organization Design: Illinois Tech
    • iOS App Capstone: Meta
    • PMP Exam Prep: Gaining Business Acumen for Project Managers: University of Maryland, College Park
    • Ethics of Communication: The University of Notre Dame

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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