• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • L

      LearnQuest

      IoT Systems and Industrial Applications with Design Thinking

      Skills you'll gain: User Research, Internet Of Things, Usability Testing, Prototyping, Design Thinking, Ideation, Automation, Solution Design, User Experience Design, Human Centered Design, Data Management, Systems Architecture, Control Systems, Embedded Software, Innovation, Real Time Data, Hardware Architecture, Network Protocols, Systems Integration, Emerging Technologies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      40 reviews

      Beginner · Specialization · 1 - 3 Months

    • G

      Google Cloud

      Google Calendar en Español

      Skills you'll gain: Google Workspace, Calendar Management, Setting Appointments, Collaborative Software, Event Management, Productivity Software, Scheduling, Team Oriented, Data Sharing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Designing Effective Science Communication

      Skills you'll gain: Oral Expression, Non-Verbal Communication, Learning Theory, Storytelling, Education Software and Technology, Human Learning, Motivational Interviewing, Conflict Management, Interpersonal Communications, Technical Communication, Education and Training, Media and Communications, Teaching, Writing, Scientific Methods, Rapport Building, Communication Strategies, Research, Cultural Diversity, Science and Research

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      Project Management in Healthcare : Tools and Tactics

      Skills you'll gain: Continuous Improvement Process, Risk Management, Project Coordination, Health Care Procedure and Regulation, Project Management Software, Workflow Management, Project Management, Collaborative Software, Team Building, Project Implementation, Healthcare Industry Knowledge, Regulatory Compliance, Compliance Management, Operational Efficiency, Communication Strategies

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create social media content with Prezi

      Skills you'll gain: Social Media Content, Social Media, Presentations, Social Media Marketing, Content Creation, Instagram, Social Media Strategy, Facebook, LinkedIn, Digital Marketing

      4.2
      Rating, 4.2 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Managing Teams Documents and Files

      Skills you'll gain: Microsoft Teams, Collaborative Software, File Management, Document Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      ArcGIS for Beginners: Mapping Urban Green Spaces

      Skills you'll gain: ArcGIS, Data Presentation, Spatial Data Analysis, Geographic Information Systems, Geospatial Information and Technology, Geospatial Mapping, Data Import/Export, Data Mapping, Data Manipulation

      4.1
      Rating, 4.1 out of 5 stars
      ·
      7 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of California, Irvine

      Инициирование и планирование проектов

      Skills you'll gain: Stakeholder Management, Stakeholder Engagement, Work Breakdown Structure, Conflict Management, Project Planning, Project Scoping, Organizational Structure, Project Management, Project Management Life Cycle, Project Documentation, Project Coordination, Leadership and Management, Influencing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      59 reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      J

      Johns Hopkins University

      Trustworthy AI: Managing Bias, Ethics, and Accountability

      Skills you'll gain: Data Ethics, Business Ethics, Accountability, Artificial Intelligence and Machine Learning (AI/ML), Ethical Standards And Conduct, Risk Analysis, Compliance Management, Law, Regulation, and Compliance, Risk Mitigation, Diversity Awareness, Strategic Decision-Making, Social Sciences, Algorithms

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Codio

      Object-Oriented Python: Inheritance and Encapsulation

      Skills you'll gain: Object Oriented Programming (OOP), Computer Programming, Programming Principles, Python Programming, File Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      146 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      AWS Cloudfront: Serve content from multiple S3 buckets

      Skills you'll gain: Amazon S3, Amazon Web Services, Cloud Hosting, Content Management Systems, Load Balancing, System Configuration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      80 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • S

      Splunk Inc.

      Splunk Knowledge Manager 101

      Skills you'll gain: Splunk, Dashboard, Incident Management, Information Management, Event Monitoring, Data Modeling, Data Processing, Query Languages, Data Management, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…313314315…685

    In summary, here are 10 of our most popular brand management courses

    • IoT Systems and Industrial Applications with Design Thinking: LearnQuest
    • Google Calendar en Español: Google Cloud
    • Designing Effective Science Communication: University of Colorado Boulder
    • Project Management in Healthcare : Tools and Tactics: Coursera Instructor Network
    • Create social media content with Prezi : Coursera Project Network
    • Managing Teams Documents and Files : Coursera Project Network
    • ArcGIS for Beginners: Mapping Urban Green Spaces: Coursera Project Network
    • Инициирование и планирование проектов: University of California, Irvine
    • Trustworthy AI: Managing Bias, Ethics, and Accountability: Johns Hopkins University
    • Object-Oriented Python: Inheritance and Encapsulation: Codio

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok