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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      E

      Edureka

      Certified Associate in Project Management (PMI-CAPM)

      Skills you'll gain: Product Roadmaps, Cost Management, Quality Assurance and Control, Earned Value Management, Project Management, Project Management Office (PMO), Stakeholder Engagement, Procurement, Agile Methodology, Business Analysis, Project Risk Management, Budget Management, Quality Management, Stakeholder Management, Strategic Decision-Making, Project Management Life Cycle, Project Planning, Project Scoping, Team Management, Requirements Analysis

      Intermediate · Specialization · 1 - 3 Months

    • A

      Alfaisal University | KLD

      استراتيجيات التسويق الهجومية والدفاعية

      Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention

      Beginner · Course · 1 - 4 Weeks

    • C

      CVS Health

      Preparing for Your Call Center Customer Service Role

      Skills you'll gain: Call Center Experience, Interviewing Skills, De-escalation Techniques, Customer Relationship Building, Customer Complaint Resolution, Customer Service, Problem Solving, Conflict Management, Customer Support, Professionalism, LinkedIn, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Project Management: Gestiona tu proyecto y equipo con Canva

      Skills you'll gain: Product Roadmaps, Timelines, Presentations, Milestones (Project Management), Kanban Principles, Project Design, Project Management, Team Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      215 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • L

      L&T EduTech

      From Wellhead to Refinery: Midstream Oil and Gas Processing

      Skills you'll gain: Environmental Regulations, Environmental Engineering, Process Engineering, Chemical Engineering, Production Process, Thermal Management, Three-Phase, Mechanical Engineering, Equipment Design, Safety and Security

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad Nacional Autónoma de México

      Liderazgo e innovación

      Skills you'll gain: Cross-Functional Team Leadership, Team Leadership, Initiative and Leadership, Resilience, Strategic Leadership, Problem Solving, Leadership, Organizational Leadership, Video Production, Corporate Sustainability, Business Leadership, Diversity and Inclusion, Innovation, Critical Thinking and Problem Solving, Adaptability, Collaboration

      4.7
      Rating, 4.7 out of 5 stars
      ·
      114 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Human Health Risks, Health Equity, and Environmental Justice

      Skills you'll gain: Social Justice, Environmental Issue, Health Equity, Health Disparities, Environmental Policy, Risk Management, Mitigation, Risk Analysis, Public Health, Pollution Prevention, Community Health, Vulnerability

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      Boost Your Productivity with GitHub Copilot

      Skills you'll gain: Microsoft Copilot, Prompt Engineering, Microsoft Visual Studio, Integrated Development Environments, Development Environment, Program Development, Generative AI, Software Installation, Application Development

      4.3
      Rating, 4.3 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      Universitat Autònoma de Barcelona

      Competencias digitales de ofimática: Microsoft PowerPoint

      Skills you'll gain: Microsoft PowerPoint, Presentations, Productivity Software, Microsoft 365, Multimedia, Information Technology, Editing, End User Training and Support

      4.7
      Rating, 4.7 out of 5 stars
      ·
      92 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      I

      Illinois Tech

      Introduction to Data Networks and the Internet - Bachelor's

      Skills you'll gain: Network Troubleshooting, Network Security, OSI Models, Network Monitoring, Network Performance Management, Network Architecture, Computer Networking, TCP/IP, General Networking, Local Area Networks, Cybersecurity, Network Analysis, Network Protocols, Network Infrastructure, Software-Defined Networking, Network Routers, Network Switches

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Colorado Boulder

      Understanding the Campaign Components

      Skills you'll gain: Campaign Management, Strategic Communication, Advertising, Marketing Communications, Resource Allocation, Media Strategy, Brand Management, Earned Media, Communication Strategies, Owned Media, Public Relations, Shared Media, Brand Awareness, Paid media, Key Performance Indicators (KPIs), Goal Setting, Target Audience, Research

      4.3
      Rating, 4.3 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Comércio Internacional

      Skills you'll gain: Transportation, Supply Chain, and Logistics, International Finance, Transportation Operations, International Relations, Transportation Management, Tax, General Shipping and Receiving, Logistics, Export Control, Competitive Analysis, Global Marketing, Insurance, Payment Systems, Risk Management, Shipping and Receiving, Strategic Partnership, Strategic Decision-Making, Market Dynamics, Supply Chain, Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      111 reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…316317318…686

    In summary, here are 10 of our most popular brand management courses

    • Certified Associate in Project Management (PMI-CAPM): Edureka
    • استراتيجيات التسويق الهجومية والدفاعية: Alfaisal University | KLD
    • Preparing for Your Call Center Customer Service Role: CVS Health
    • Project Management: Gestiona tu proyecto y equipo con Canva: Coursera Project Network
    • From Wellhead to Refinery: Midstream Oil and Gas Processing: L&T EduTech
    • Liderazgo e innovación: Universidad Nacional Autónoma de México
    • Human Health Risks, Health Equity, and Environmental Justice: University of Michigan
    • Boost Your Productivity with GitHub Copilot: Microsoft
    • Competencias digitales de ofimática: Microsoft PowerPoint: Universitat Autònoma de Barcelona
    • Introduction to Data Networks and the Internet - Bachelor's: Illinois Tech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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