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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      G

      Google

      Use AI as a Creative or Expert Partner

      Skills you'll gain: Prompt Engineering, Generative AI Agents, ChatGPT, AI Personalization, Generative AI, Artificial Intelligence, Simulations

      5
      Rating, 5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      Indian Institute of Science

      Sensor Technologies for Biomedical Applications

      Skills you'll gain: Engineering Documentation, Chemical and Biomedical Engineering, Medical Equipment and Technology, Electronics Engineering, Vital Signs, Technical Documentation, Electronic Systems, Electronic Components, Electronics, Chemistry, Technical Communication, Semiconductors, ISO 13485 Standard, Internet Of Things, Laboratory Equipment, Electrical Engineering, Health Technology, Molecular Biology, Engineering Design Process, Biology

      Beginner · Specialization · 3 - 6 Months

    • B

      Banco Interamericano de Desarrollo

      Análisis de riesgos de desastres y cambio climático

      Skills you'll gain: Risk Analysis, Risk Management, Risk Modeling, Project Risk Management, Governance, Failure Analysis, Feasibility Studies, Disaster Recovery, Mitigation, Analysis, Performance Metric, Vulnerability Assessments, Civil Engineering, Investment Management, Decision Making, Cost Benefit Analysis, Prioritization, Project Management, Economic Development, Quantitative Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      27 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: New
      New
      N

      National Taiwan University

      初級會計學一:會計循環與收入認列 (Financial Accounting 101)

      Skills you'll gain: Cash Receipts, Cash Management, Internal Controls, Revenue Recognition, Ledgers (Accounting), Accounting, Financial Accounting, Financial Reporting, Financial Statements, Generally Accepted Accounting Principles (GAAP), Accounting Records, Accrual Accounting, Bookkeeping, Income Statement, Balance Sheet, Accounts Payable, Journals

      Beginner · Course · 1 - 3 Months

    • I

      Infosec

      NIST CSF

      Skills you'll gain: Cyber Risk, Cybersecurity, Continuous Monitoring, Cyber Governance, Cyber Security Strategy, Risk Management, Security Management, Infrastructure Security, Cyber Security Assessment, Cyber Security Policies, Security Controls, Vulnerability Assessments, Enterprise Risk Management (ERM), Continuous Improvement Process, Stakeholder Communications, Requirements Analysis, Business Continuity Planning, Asset Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      133 reviews

      Mixed · Course · 1 - 3 Months

    • A

      Automatic Data Processing, Inc. (ADP)

      Essential Skills for Comp & Benefits Professionals

      Skills you'll gain: Data Collection, Data-Driven Decision-Making, Microsoft Excel, Project Management, Data Analysis, Compensation and Benefits, Google Sheets, Timelines, Data Cleansing, Agile Methodology, Employee Surveys, Focus Group

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • P

      Politecnico di Milano

      Sustainable Textile Manufacturing

      Skills you'll gain: Industrial Design, Strategic Sourcing, Manufacturing and Production, Sustainability Reporting, Manufacturing Processes, Production Process, Waste Minimization, Environmental Issue, Supply Chain Management, Innovation, Prototyping, Environment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 3 Months

    • D

      Duke University

      Virtualization, Docker, and Kubernetes for Data Engineering

      Skills you'll gain: Site Reliability Engineering, Docker (Software), Containerization, Kubernetes, Virtualization, Devops Tools, Microservices, Development Environment, Software Development Tools, Application Deployment, Virtual Machines, Software Development, Cloud Development, Database Management, GitHub, Scalability

      4
      Rating, 4 out of 5 stars
      ·
      38 reviews

      Advanced · Course · 1 - 4 Weeks

    • U

      University of Maryland, College Park

      Cybersecurity Capstone Project

      Skills you'll gain: Application Security, Secure Coding, Vulnerability Assessments, Security Software, Security Testing, Cybersecurity, Collaborative Software, Threat Modeling, Debugging, Systems Design, Version Control

      4.3
      Rating, 4.3 out of 5 stars
      ·
      158 reviews

      Intermediate · Course · 1 - 4 Weeks

    • X

      Xi'an Jiaotong University

      .Net平台下的软件开发技术

      Skills you'll gain: Microsoft SQL Servers, ASP.NET, SQL, C# (Programming Language), Object Oriented Programming (OOP), Relational Databases, .NET Framework, Program Development, Operating Systems, System Testing, Database Design, Database Management, Debugging, Databases, Microsoft Visual Studio, User Interface (UI) Design, Web Development, Programming Principles, UI Components, Computer Programming

      4.4
      Rating, 4.4 out of 5 stars
      ·
      112 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Microsoft

      Secure your Cloud Data

      Skills you'll gain: Microsoft Azure, Cloud Security, Data Security, Secure Coding, Network Security, Cloud Applications, Authorization (Computing), Role-Based Access Control (RBAC), Application Security, Microsoft SQL Servers, Web Applications, Cloud Development, Security Controls, Data Loss Prevention, Firewall, Relational Databases, Key Management, Threat Detection, Authentications, Encryption

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Creating a Healthy Culture: Addressing Workplace Bullying

      Skills you'll gain: Conflict Management, Relationship Building, Professionalism, Social Skills, Professional Development, Communication, Staff Management, Emotional Intelligence, Interpersonal Communications, Empathy, Diversity and Inclusion, Employee Engagement, Stress Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    Change Management
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    1…318319320…686

    In summary, here are 10 of our most popular brand management courses

    • Use AI as a Creative or Expert Partner: Google
    • Sensor Technologies for Biomedical Applications: Indian Institute of Science
    • Análisis de riesgos de desastres y cambio climático: Banco Interamericano de Desarrollo
    • 初級會計學一:會計循環與收入認列 (Financial Accounting 101): National Taiwan University
    • NIST CSF: Infosec
    • Essential Skills for Comp & Benefits Professionals: Automatic Data Processing, Inc. (ADP)
    • Sustainable Textile Manufacturing: Politecnico di Milano
    • Virtualization, Docker, and Kubernetes for Data Engineering: Duke University
    • Cybersecurity Capstone Project: University of Maryland, College Park
    • .Net平台下的软件开发技术: Xi'an Jiaotong University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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