• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • C

      Coursera Project Network

      Marketing Automation with AI and HubSpot: Plan to Execution

      Skills you'll gain: Lead Generation, Marketing Automation, HubSpot CRM, Prompt Engineering, ChatGPT, Dashboard, MarTech, Generative AI Agents, Email Marketing, Marketing Strategies, Workflow Management, Campaign Management, Marketing Analytics, Customer Engagement, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Crea tu primera página web en HTML

      Skills you'll gain: Hypertext Markup Language (HTML), Web Design and Development, Web Development, Browser Compatibility, Cascading Style Sheets (CSS), Web Content, Microsoft Visual Studio, Integrated Development Environments

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • A

      Amazon Web Services

      Cloud Support Essentials: A Technical Approach

      Skills you'll gain: Command-Line Interface, Network Troubleshooting, Linux Commands, Linux, Linux Administration, Technical Support, Network Infrastructure, Amazon Web Services, File Management, Network Security, System Configuration, Software Installation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Georgia Institute of Technology

      Software Defined Networking

      Skills you'll gain: Software-Defined Networking, Network Performance Management, Network Monitoring, Data Centers, Network Architecture, Computer Networking, Network Troubleshooting, Cloud Computing, Network Routing, Microsoft Azure, Scalability

      4.2
      Rating, 4.2 out of 5 stars
      ·
      46 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Issues in Supply Chain Management

      Skills you'll gain: Food and Beverage, Transportation, Supply Chain, and Logistics, Supply Chain Management, Environmental Issue, International Relations, Economics, Global Marketing, Market Dynamics, Supply And Demand, Environment and Resource Management, Technology Solutions, Regulatory Requirements, Commercial Laws

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • N

      Northeastern University

      Future Healthcare Payment Models

      Skills you'll gain: Care Management, Healthcare Industry Knowledge, Health Policy, Payment Systems, Value Engineering, Health Care Administration, Medicare, Health Care, Performance Measurement, Primary Care, Cost Management, Insurance, Risk Management, Stakeholder Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Akamai Technologies, Inc.

      Introduction to IT Security

      Skills you'll gain: Endpoint Security, Incident Response, Network Security, Vulnerability Scanning, Security Management, Penetration Testing, Cybersecurity, Authentications, Vulnerability Assessments, Encryption, Firewall, Identity and Access Management, Hardening, Threat Detection, Disaster Recovery, Public Key Infrastructure, Mobile Security, Risk Management Framework, Wireless Networks

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The University of Sydney

      Understanding the Australian economy: An introduction to macroeconomic and financial policies

      Skills you'll gain: Economics, Financial Policy, Economics, Policy, and Social Studies, Financial Regulation, Fiscal Management, International Finance, Public Policies, Policy Analysis, Supply And Demand, Banking, Crisis Intervention

      4.5
      Rating, 4.5 out of 5 stars
      ·
      62 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Duke University

      Data Science with R

      Skills you'll gain: Data Ethics, Version Control, Ggplot2, R Programming, Web Scraping, GitHub, Data Visualization Software, Data Visualization, Statistical Methods, Git (Version Control System), Data Wrangling, Tidyverse (R Package), Data Manipulation, Data Integrity, Data Import/Export, Data Collection, Data Cleansing, Data Quality, Data Presentation, Data Literacy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      13 reviews

      Beginner · Specialization · 1 - 3 Months

    • S

      SkillUp EdTech

      Certified Blockchain Security Professional (CBSP) Exam Prep

      Skills you'll gain: Cryptographic Protocols, Blockchain, Cryptography, Encryption, Business Continuity, Application Security, Disaster Recovery, Data Management, Digital Assets, Security Management, Threat Modeling, Vulnerability Assessments, Cybersecurity, Regulatory Compliance, Enterprise Security, Network Security, Data Security, Information Systems Security, Secure Coding, Key Management

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Microsoft Project 2021 From Beginners to Advanced

      Skills you'll gain: Microsoft Project, Cost Management, Budget Management, Project Management Software, Resource Allocation, Work Breakdown Structure, Project Schedules, Timelines, Resource Management, Calendar Management, Project Controls, Management Reporting, Project Management, Resource Planning, Excel Macros, Scheduling, Financial Reporting, Consolidation

      Intermediate · Course · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      General AI Mastery Toolbox: Master AI and Drive Success

      Skills you'll gain: Artificial Intelligence, AI Personalization, Drive Engagement, Generative AI, Customer Engagement, Prompt Engineering, Business Process Automation, Emerging Technologies, Machine Learning, Natural Language Processing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…327328329…687

    In summary, here are 10 of our most popular brand management courses

    • Marketing Automation with AI and HubSpot: Plan to Execution: Coursera Project Network
    • Crea tu primera página web en HTML: Coursera Project Network
    • Cloud Support Essentials: A Technical Approach: Amazon Web Services
    • Software Defined Networking: Georgia Institute of Technology
    • Issues in Supply Chain Management: University of Illinois Urbana-Champaign
    • Future Healthcare Payment Models: Northeastern University
    • Introduction to IT Security: Akamai Technologies, Inc.
    • Understanding the Australian economy: An introduction to macroeconomic and financial policies: The University of Sydney
    • Data Science with R: Duke University
    • Certified Blockchain Security Professional (CBSP) Exam Prep: SkillUp EdTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok