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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • A

      Association of International Certified Professional Accountants

      Understanding, Using, and Securing Crypto and Digital Assets

      Skills you'll gain: Digital Assets, Blockchain, Asset Management, Cryptography, Security Management, Cybersecurity, Security Awareness, Security Controls, Multi-Factor Authentication, Authentications, Financial Market, Financial Regulations, Financial Trading, Regulatory Compliance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      76 reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      أساسيات الإدارة الرشيقة | Lean Management Fundamentals

      Skills you'll gain: Lean Methodologies, Waste Minimization, Kaizen Methodology, Workflow Management, Process Improvement, Operational Efficiency, Process Analysis, Change Management, Continuous Improvement Process, Employee Training, Key Performance Indicators (KPIs), Root Cause Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      83 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google

      Office of the CISO Institute: Cybersecurity Essentials

      Skills you'll gain: Cybersecurity, Business Continuity, Threat Detection, Endpoint Security, Cyber Security Policies, Incident Response, Cyber Governance, Vulnerability Assessments, Network Security, Application Security, Cloud Security, Risk Management, Encryption, Authentications

      4.5
      Rating, 4.5 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 3 Months

    • N

      Northeastern University

      Mastering Negotiation Skills & Strategies

      Skills you'll gain: Negotiation, Conflict Management, Behavioral Economics, Decision Making, Relationship Building, Communication, Stakeholder Engagement, Active Listening

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Gestión de productos digitales: Fundamentos modernos

      Skills you'll gain: Product Management, New Product Development, Product Roadmaps, Product Lifecycle Management, Product Improvement, Innovation, Business Modeling, Stakeholder Engagement, Product Testing, Growth Strategies, Customer Engagement, Cross-Functional Collaboration, Customer Insights, Data-Driven Decision-Making

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Security in Google Cloud en Français

      Skills you'll gain: Cloud Infrastructure, Distributed Denial-Of-Service (DDoS) Attacks, Cloud Applications, Identity and Access Management, Infrastructure As A Service (IaaS), Google Cloud Platform, Kubernetes, Cloud Security, Cloud Services, Cloud Storage, Cloud Computing, Application Development, Containerization, Encryption, OAuth, Security Controls, Threat Management, Data Loss Prevention, Role-Based Access Control (RBAC), Continuous Monitoring

      4.6
      Rating, 4.6 out of 5 stars
      ·
      86 reviews

      Intermediate · Specialization · 3 - 6 Months

    • S

      Starweaver

      IIBA® Certification of Capability in Business Analysis™ (CCBA®) Exam Prep

      Skills you'll gain: Stakeholder Communications, Business Analysis, Stakeholder Management, Requirements Management, Requirements Analysis, Business Requirements, Change Requests, Solution Delivery, Business Process, Business Strategies, Business Process Modeling, Enterprise Architecture, Root Cause Analysis, Verification And Validation, Risk Management, Prioritization

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Michigan

      AI for Lawyers: Obstacles and Opportunities

      Skills you'll gain: Data Ethics, Artificial Intelligence, Experimentation, Legal Strategy, Analysis, Law Practice Management Software, Risk Analysis, Generative AI, ChatGPT, Prompt Engineering, Emerging Technologies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      CRISC: Certified in Risk and Information Systems Control

      Skills you'll gain: Threat Modeling, Vulnerability Assessments, Risk Analysis, Enterprise Architecture, Personally Identifiable Information, Risk Management Framework, Risk Management, Risk Control, IT Management, Risk Appetite, Compliance Reporting, Vulnerability Management, Business Continuity, Business Risk Management, Operational Risk, Information Privacy, IT Security Architecture, Risk Mitigation, Cyber Security Assessment, Information Assurance

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Intermediate · Specialization · 3 - 6 Months

    • N

      National Academy of Sports Medicine

      Science of Fat Metabolism

      Skills you'll gain: Nutrition and Diet, Clinical Nutrition, Stress Management, Pharmacology, Biochemistry, Anatomy, Biology

      4.5
      Rating, 4.5 out of 5 stars
      ·
      46 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: Quantitative Techniques

      Skills you'll gain: New Product Development, Product Development, Design Thinking, Market Research, Quantitative Research, Product Management, Customer Insights, Consumer Behaviour, Market Analysis, Target Market, Forecasting, Innovation, Needs Assessment, Analysis, Data Collection, Technology Solutions

      3.7
      Rating, 3.7 out of 5 stars
      ·
      32 reviews

      Mixed · Course · 1 - 3 Months

    • A

      Advancing Women in Tech

      Inspiring Peak Performance on Technical Teams

      Skills you'll gain: Engineering Management, Technical Management, Cross-Functional Collaboration, Team Performance Management, Technical Communication, Employee Coaching, Communication, Conflict Management, Performance Management, Meeting Facilitation, People Development, Virtual Teams, Labor Compliance, Agile Methodology, Constructive Feedback, Waterfall Methodology, Automation

      4.3
      Rating, 4.3 out of 5 stars
      ·
      21 reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…328329330…687

    In summary, here are 10 of our most popular brand management courses

    • Understanding, Using, and Securing Crypto and Digital Assets: Association of International Certified Professional Accountants
    • أساسيات الإدارة الرشيقة | Lean Management Fundamentals: Alfaisal University | KLD
    • Office of the CISO Institute: Cybersecurity Essentials: Google
    • Mastering Negotiation Skills & Strategies: Northeastern University
    • Gestión de productos digitales: Fundamentos modernos: University of Virginia
    • Security in Google Cloud en Français: Google Cloud
    • IIBA® Certification of Capability in Business Analysis™ (CCBA®) Exam Prep: Starweaver
    • AI for Lawyers: Obstacles and Opportunities: University of Michigan
    • CRISC: Certified in Risk and Information Systems Control: Packt
    • Science of Fat Metabolism: National Academy of Sports Medicine

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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