• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Brand Management Course Catalog

    • L

      LearnKartS

      AWS Services

      Skills you'll gain: Amazon S3, Amazon Web Services, AWS Identity and Access Management (IAM), Cloud Security, Amazon DynamoDB, Cloud Storage, Amazon CloudWatch, Relational Databases, Cloud Computing, Database Management, Continuous Monitoring, Data Storage, Identity and Access Management, NoSQL, Scalability

      4.5
      Rating, 4.5 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Sales Presentation, Product Knowledge, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Sales Strategy, Customer Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • M

      Meta

      مطوّر الواجهة الأمامية من Meta

      Skills you'll gain: Usability Testing, Version Control, Responsive Web Design, Bootstrap (Front-End Framework), Jest (JavaScript Testing Framework), GitHub, React.js, Persona (User Experience), Git (Version Control System), HTML and CSS, User Interface and User Experience (UI/UX) Design, User Experience Design, Prototyping, Web Design, Unit Testing, Front-End Web Development, Pseudocode, Data Structures, Mobile Development, Web Development Tools

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      D

      DeepLearning.AI

      Building Agentic RAG with LlamaIndex

      Skills you'll gain: Generative AI Agents, Agentic systems, Generative AI, Debugging, Artificial Intelligence, Prompt Engineering, Large Language Modeling, Document Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48 reviews

      Beginner · Project · Less Than 2 Hours

    • S

      Scrimba

      Deploy AI Apps with Cloudflare

      Skills you'll gain: Cloud Applications, Application Deployment, API Gateway, Cloud Hosting, Cloud Security, Application Programming Interface (API), Serverless Computing, Application Security, Web Servers, OpenAI, Artificial Intelligence

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      J

      Johns Hopkins University

      Leading Technical Organizations

      Skills you'll gain: Crisis Management, Strategic Leadership, Business Leadership, Leadership, Strategic Planning, Business Ethics, Business Planning, Critical Thinking, Team Leadership, Organizational Change, Business Strategy, Diversity and Inclusion, Organizational Strategy, Planning, Strategic Decision-Making, Strategic Thinking, Organizational Leadership, Collaboration, Leadership Development, Team Performance Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free
      Free
      M

      Maven Analytics

      Microsoft Copilot for Excel: AI-Powered Data Analysis

      Skills you'll gain: Microsoft Copilot, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, People Analytics, Spreadsheet Software, Data Manipulation, Data Analysis, Human Resources Information System (HRIS), Data Presentation, ChatGPT, Artificial Intelligence, Generative AI

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 3 Months

    • L

      LearnKartS

      AWS Pricing

      Skills you'll gain: Amazon Web Services, Cloud Management, Capacity Management, Cloud Services, Product Support, Business Software

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      The Business of Cybersecurity Capstone

      Skills you'll gain: Security Management, Incident Response, Risk Management, Cyber Security Policies, Cyber Governance, Business Risk Management, Enterprise Risk Management (ERM), Cyber Security Strategy, Information Management, Business Ethics, Performance Measurement, Compliance Management, Governance, Business Planning, Organizational Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      52 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Marketing Management Essentials: Price and Place

      Skills you'll gain: Product Lifecycle Management, Product Development, Content Marketing, Product Management, New Product Development, Product Marketing, Brand Strategy, Brand Management, Marketing Channel, Strategic Marketing, Market Dynamics

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Colorado Boulder

      Transforming Communities

      Skills you'll gain: Needs Assessment, Systems Thinking, Community Development, Stakeholder Engagement, Organizational Change, Resilience, Change Management, Asset Management, Stakeholder Communications, Corporate Sustainability, Collaboration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      L&T EduTech

      Formwork for concreting

      Skills you'll gain: Construction, Construction Engineering, Building Codes, Construction Management, Building Information Modeling, Construction Estimating, Cost Estimation, Structural Engineering, Blueprint Reading, Architectural Drawing, Engineering Drawings, Civil and Architectural Engineering, Construction Inspection, Engineering Practices, Visualization (Computer Graphics), Failure Analysis, Safety Assurance, Engineering Calculations, Safety Training, Fall Protection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      17 reviews

      Advanced · Specialization · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…335336337…687

    In summary, here are 10 of our most popular brand management courses

    • AWS Services: LearnKartS
    • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera Instructor Network
    • مطوّر الواجهة الأمامية من Meta: Meta
    • Building Agentic RAG with LlamaIndex: DeepLearning.AI
    • Deploy AI Apps with Cloudflare: Scrimba
    • Leading Technical Organizations: Johns Hopkins University
    • Microsoft Copilot for Excel: AI-Powered Data Analysis: Maven Analytics
    • AWS Pricing: LearnKartS
    • The Business of Cybersecurity Capstone: Kennesaw State University
    • Marketing Management Essentials: Price and Place: IE Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok