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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Macroeconomics for Business Management

      Skills you'll gain: International Finance, Business Economics, Economics, Market Dynamics, Business Planning, Business Strategy, Supply And Demand, Investments

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      431 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      Oil & Gas Industry Operations and Markets

      Skills you'll gain: Market Dynamics, Energy and Utilities, Operating Cost, Transportation Operations, Production Process, Supply Chain, Market Data, Market Trend, Cost Estimation, Global Marketing, Market Analysis, International Finance, Natural Resource Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Cryptographic Protocols, Data Security, Email Security, Computer Security Awareness Training, Advanced Encryption Standard (AES), Security Awareness, Secure Coding, Data Encryption Standard, Technical Support and Services, Information Technology, Cyber Security Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Vertex AI Search for Retail

      Skills you'll gain: Dataflow, Google Cloud Platform, Data Pipelines, Serverless Computing, Real Time Data, Dashboard, Cloud Infrastructure, Identity and Access Management, Big Data, Data Visualization Software, Data Integration, Cloud Security, Performance Tuning, Applied Machine Learning, MLOps (Machine Learning Operations), CI/CD, Data Processing, Data Warehousing, Artificial Intelligence and Machine Learning (AI/ML), Debugging

      4.6
      Rating, 4.6 out of 5 stars
      ·
      16K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universitat Autònoma de Barcelona

      Competencias digitales. Herramientas de ofimática (Microsoft Word, Excel, Power Point)

      Skills you'll gain: Spreadsheet Software, Data Entry, Document Management, File Management, Databases, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Six Sigma Green Belt

      Skills you'll gain: Statistical Process Controls, Statistical Hypothesis Testing, Process Capability, Team Management, Quality Improvement, Root Cause Analysis, Six Sigma Methodology, Lean Six Sigma, Lean Methodologies, Exploratory Data Analysis, Process Improvement, Quality Control, Probability & Statistics, Operational Excellence, Statistical Analysis, Process Analysis, Process Mapping, Correlation Analysis, Business Process Management, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.5K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Human Capital, Talent Management, Human Resources Management and Planning, Workforce Planning, Performance Analysis, Data-Driven Decision-Making, Analytics, Employee Retention, Data Analysis, Employee Performance Management, Predictive Analytics, Network Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • P

      Pontificia Universidad Católica de Chile

      Camino a la Excelencia en Gestión de Proyectos

      Skills you'll gain: Lean Methodologies, Culture Transformation, Process Improvement, Project Management, Production Process, Process Mapping, Organizational Change, Continuous Improvement Process, Value Engineering, Contract Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Marketing Automation, Personally Identifiable Information, Newsletters, Content Marketing, Digital Marketing, Copywriting, Marketing Strategy and Techniques, HubSpot CRM, Customer Data Management, Promotional Strategies, Key Performance Indicators (KPIs), Performance Analysis, Customer Retention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Getting started with Google Workspace

      Skills you'll gain: Google Docs, Gmail, Google Sheets, Google Workspace, Presentations, Calendar Management, Spreadsheet Software, File Management, Excel Formulas, Email Security, Data Visualization, Productivity Software, Collaborative Software, Data Validation, Document Management, Setting Appointments, Meeting Facilitation, Sales Presentations, Version Control, Virtual Teams

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Digital Transformation

      Skills you'll gain: Digital Transformation, Business Transformation, Product Lifecycle Management, Technology Strategies, Corporate Strategy, Business Strategy, Business Economics, Business Technologies, Emerging Technologies, Market Dynamics, Process Development, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Introduction to Git and GitHub

      Skills you'll gain: Git (Version Control System), GitHub, Version Control, Continuous Integration, Software Versioning, Software Development Tools, Code Review, Software Engineering Tools, Issue Tracking, Command-Line Interface, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.8K reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…343536…701

    In summary, here are 10 of our most popular brand management courses

    • Macroeconomics for Business Management: Fundação Instituto de Administração
    • Oil & Gas Industry Operations and Markets : Duke University
    • Cybersecurity Fundamentals: IBM
    • Vertex AI Search for Retail: Google Cloud
    • Competencias digitales. Herramientas de ofimática (Microsoft Word, Excel, Power Point): Universitat Autònoma de Barcelona
    • Six Sigma Green Belt: Kennesaw State University
    • People Analytics: University of Pennsylvania
    • Camino a la Excelencia en Gestión de Proyectos: Pontificia Universidad Católica de Chile
    • Think Outside the Inbox: Email Marketing: Google
    • Getting started with Google Workspace: Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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