Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Johns Hopkins University
Skills you'll gain: R Programming, Statistical Programming, Statistical Analysis, Debugging, Data Analysis, Simulations, Programming Principles, Integrated Development Environments, Data Import/Export, Data Structures, Data Manipulation, Computer Programming, Performance Tuning, Software Installation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Search Engine Optimization, Target Audience, Web Analytics and SEO, Keyword Research, Market Opportunities, Business Strategy, Strategic Thinking, Competitive Analysis, Analysis, Auditing, Business Metrics
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Systems Integration, Google Cloud Platform, Data Analysis
Intermediate · Project · Less Than 2 Hours

Banco Interamericano de Desarrollo
Skills you'll gain: Data Ethics, Policy Development, Data-Driven Decision-Making, Data Analysis, Data Collection, Policy Analysis, Data Quality, Surveys, Program Evaluation, Research, Statistical Analysis, Research Design
Beginner · Course · 1 - 3 Months

Skills you'll gain: Matplotlib, Data Visualization, Probability & Statistics, Plotly, Statistical Analysis, Data Visualization Software, Statistical Hypothesis Testing, Seaborn, Data Science, Programming Principles, Pandas (Python Package), Statistics, Descriptive Statistics, Data Analysis, NumPy, Probability Distribution, Exploratory Data Analysis, Python Programming
Beginner · Course · 1 - 4 Weeks

Universidades Anáhuac
Skills you'll gain: Innovation, Entrepreneurship, Artificial Intelligence, New Product Development, Business Transformation, Business Modeling, Business Technologies, Case Studies, Emerging Technologies, Digital Transformation, Prototyping, Algorithms, Big Data, Machine Learning
Intermediate · Course · 1 - 3 Months

University of Maryland, College Park
Skills you'll gain: Innovation, AI Enablement, Artificial Intelligence, Initiative and Leadership, Business Transformation, Product Improvement, Digital Transformation, Governance, Technology Strategies, Market Opportunities, Product Lifecycle Management, Product Management, Stakeholder Engagement, Product Roadmaps, Public Policies, Automation, Policy Analysis, Market Analysis, Persona (User Experience), Market Research
Beginner · Course · 1 - 3 Months

Skillshare
Skills you'll gain: Graphic and Visual Design, Graphic Design, Layout Design, Design Elements And Principles, Visual Design, Storytelling, Creative Design, Design Strategies
Beginner · Course · 1 - 4 Weeks

Johns Hopkins University
Skills you'll gain: R Programming, Statistical Analysis, Statistical Programming, Data Analysis, Probability, Probability Distribution, Applied Machine Learning, Probability & Statistics, Applied Mathematics, Data Science, Computational Thinking, Simulations
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Generative AI, Financial Data, Financial Analysis, Data-Driven Decision-Making, Financial Statements, Text Mining, Market Intelligence, Unstructured Data, Financial Market, Artificial Intelligence, Analysis, Natural Language Processing
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Data Preprocessing, Data Transformation, Feature Engineering, Pandas (Python Package), Text Mining, Predictive Modeling, Scikit Learn (Machine Learning Library), Python Programming, Data Analysis, Machine Learning
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hive, Apache Mahout, NoSQL, Apache Hadoop, Extract, Transform, Load, Big Data, Data Warehousing, Data Pipelines, Cloud Management, Application Deployment, Databases, SQL, Performance Tuning, Data Processing, File Systems, Real Time Data, Query Languages, Database Management, Data Transformation, Scalability
Beginner · Specialization · 3 - 6 Months