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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      University of Virginia

      Mercadeo analítico

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Brand Management, Marketing, Regression Analysis, Analytics, Customer Retention, Consumer Behaviour, Return On Investment, Statistical Analysis, A/B Testing

      Beginner · Course · 1 - 3 Months

    • S

      Simplilearn

      Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media Campaigns, Content Performance Analysis, Social Media Strategy, Instagram, Facebook, Pinterest, Digital Advertising, Customer Engagement, LinkedIn, Brand Awareness, Content Creation, Target Audience

      4.2
      Rating, 4.2 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Houston

      Value-Based Care: Reimbursement Models

      Skills you'll gain: ICD Coding (ICD-9/ICD-10), Medical Billing and Coding, Revenue Cycle Management, Health Information Management, Payment Systems, Quality Assessment, Strategic Partnership, Health Care Procedure and Regulation, Healthcare Industry Knowledge, Medicare, Risk Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Irvine

      The Blockchain System

      Skills you'll gain: Blockchain, Data Sharing, Cryptography, Transaction Processing, Supply Chain Systems, Distributed Computing, Data Integrity, FinTech, Emerging Technologies, Version Control, Data Validation, Real Estate

      4.2
      Rating, 4.2 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • G

      Google

      Gestion de projet de Google

      Skills you'll gain: Project Closure, Quality Management, Milestones (Project Management), Cost Management, Backlogs, Agile Project Management, Project Planning, Scope Management, Budget Management, Project Risk Management, Team Leadership, Project Scoping, Project Management Life Cycle, Project Management, Communication Planning, Quality Monitoring, Requirements Analysis, Agile Methodology, Performance Reporting, Change Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      51 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • M

      Microsoft

      Secure Your Applications

      Skills you'll gain: Azure Active Directory, Microsoft Azure, Web Applications, Application Security, Identity and Access Management, Cloud Security, Authorization (Computing), Key Management, Authentications, Encryption

      4.5
      Rating, 4.5 out of 5 stars
      ·
      13 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Minnesota

      Desarrollo de software Agile

      Skills you'll gain: User Story, Agile Software Development, Agile Methodology, Scrum (Software Development), Sprint Retrospectives, Software Development Methodologies, Sprint Planning, Backlogs, Continuous Integration, Test Driven Development (TDD)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      68 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Michigan

      Feedback Loops: How to Give & Receive High-Quality Feedback

      Skills you'll gain: Constructive Feedback, Cooperation, Decision Making, Peer Review, Team Performance Management, Team Building, Team Management, Independent Thinking, Personal Development, Empathy, Team Motivation, Self-Awareness, Solution Delivery, Critical Thinking, Teamwork, Mentorship, Growth Mindedness, Supervision, Collaboration, Communication Strategies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      36 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      S

      Saïd Business School, University of Oxford

      Foundations of Sustainability and ESG

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Stakeholder Engagement, Sustainability Reporting, Environmental Issue, Business Metrics, Business Ethics, Corporate Strategy, Governance, Investments, Risk Management, Diversity and Inclusion

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • W

      Wesleyan University

      Data Analysis and Interpretation Capstone

      Skills you'll gain: Data Storytelling, Data Presentation, Exploratory Data Analysis, Data Analysis, Data Visualization, Analytical Skills, Report Writing, Data Management, Big Data, Statistical Analysis, Real Time Data, Research, Research Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Mixed · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      运营管理概论(中文版)

      Skills you'll gain: Operations Management, Process Analysis, Business Operations, Operational Efficiency, Business Process, Production Process, Operational Analysis, Process Optimization, Process Improvement, Quality Management, Performance Measurement, Inventory Management System, Business Metrics, Quality Control, Key Performance Indicators (KPIs), Capacity Management, Resource Utilization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Cisco Learning and Certifications

      Threat Analysis

      Skills you'll gain: MITRE ATT&CK Framework, Threat Modeling, Cyber Threat Intelligence, Threat Detection, Incident Response, Computer Security Incident Management, Malware Protection, Network Analysis, Cybersecurity, Network Security, Network Monitoring, SQL

      4.9
      Rating, 4.9 out of 5 stars
      ·
      31 reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…345346347…687

    In summary, here are 10 of our most popular brand management courses

    • Mercadeo analítico: University of Virginia
    • Social Media Marketing: Simplilearn
    • Value-Based Care: Reimbursement Models: University of Houston
    • The Blockchain System: University of California, Irvine
    • Gestion de projet de Google: Google
    • Secure Your Applications: Microsoft
    • Desarrollo de software Agile: University of Minnesota
    • Feedback Loops: How to Give & Receive High-Quality Feedback: University of Michigan
    • Foundations of Sustainability and ESG: Saïd Business School, University of Oxford
    • Data Analysis and Interpretation Capstone: Wesleyan University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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