• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
    Preview
    R

    Rice University

    Einführung in die Datenanalyse mit Excel

    Skills you'll gain: Microsoft Excel, Graphing, Spreadsheet Software, Pivot Tables And Charts, Excel Formulas, Data Analysis, Data Import/Export, Scatter Plots, Histogram, Data Presentation, Data Manipulation

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Pearson

    Data Science Fundamentals, Part 1

    Skills you'll gain: Extract, Transform, Load, Data Validation, Data Transformation, Applied Machine Learning, Object-Relational Mapping, Data Wrangling, Data Cleansing, Data Manipulation, Data Integration, Web Scraping, Data Quality, Data Pipelines, Pandas (Python Package), Descriptive Statistics, Data Modeling, Data Science, Python Programming, Scikit Learn (Machine Learning Library), Extensible Markup Language (XML), Data Analysis

    Beginner · Specialization · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Real Madrid Graduate School Universidad Europea

    The Future of Sports Media and Challenges Ahead

    Skills you'll gain: Media and Communications, Augmented and Virtual Reality (AR/VR), Revenue Management, Innovation, Brand Management, Content Strategy, Augmented Reality, New Product Development, Digital Transformation, Storytelling, Marketing Strategy and Techniques, Trend Analysis, Sustainability Reporting, People Analytics, Metadata Management, Game Theory, Digital Design, Artificial Intelligence, Open Source Technology, 3D Modeling

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    C

    Coursera

    Routines in SQL: Stored procedures in SQL Server

    Skills you'll gain: Stored Procedure, Microsoft SQL Servers, Transact-SQL, SQL, Database Development, Procedure Development, Database Management Systems, Query Languages

    Intermediate · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Как создавать команды и присоединяться к ним с помощью Canva

    Skills you'll gain: Collaborative Software, Data Sharing

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Data Catalog: Qwik Start

    Skills you'll gain: Metadata Management, Google Cloud Platform, Data Mining, Big Data, Data Management, Cloud API

    Beginner · Project · Less Than 2 Hours

  • C

    Coursera

    Créer une enquête de satisfaction clients

    Skills you'll gain: Customer experience improvement, User Feedback, Dashboard, Customer Insights, Microsoft 365, Data Sharing, Business Communication

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    L

    LearnKartS

    Database, Big Data, and DevOps Services in GCP

    Skills you'll gain: Site Reliability Engineering, Google Cloud Platform, Kubernetes, Real Time Data, Database Management, Big Data, Data Infrastructure, Performance Tuning, Continuous Deployment, Data Pipelines, Databases, Containerization, Cloud Applications, Data Processing, DevOps, Scalability, System Monitoring

    Intermediate · Course · 1 - 4 Weeks

  • P

    Packt

    120 Quick Stata Tips

    Skills you'll gain: Stata, STATA (Software), Scripting, Graphing, Data Visualization Software, Data Manipulation, Statistical Methods, Data Analysis, Data Management, Statistical Programming, Data Presentation, Debugging, Data Import/Export, Data Integrity

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    The Importance of Integrity

    Skills you'll gain: Data Integrity, Data Cleansing, Data Quality, Data Validation, Sampling (Statistics), Probability & Statistics, Data Analysis, Statistics, Statistical Analysis, Small Data

    Beginner · Course · 1 - 4 Weeks

  • P

    Packt

    UX: Research Process

    Skills you'll gain: Information Architecture, User Experience Design, Persona (User Experience), Usability Testing, Interviewing Skills, Wireframing, Content Creation, Storytelling

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Preview
    Preview
    N

    Northeastern University

    Data Warehousing and Integration Part 2

    Skills you'll gain: Data Governance, Extract, Transform, Load, Data Warehousing, Data Integration, DevOps, Data Pipelines, CI/CD, Data Architecture, Infrastructure as Code (IaC), Data Quality, Amazon Redshift, Cloud Computing, Database Architecture and Administration, Cloud Computing Architecture, Analytics, Data Transformation, Amazon S3, Scalability

    Mixed · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…350351352…392

In summary, here are 10 of our most popular marketing analytics courses

  • Einführung in die Datenanalyse mit Excel: Rice University
  • Data Science Fundamentals, Part 1: Pearson
  • The Future of Sports Media and Challenges Ahead: Real Madrid Graduate School Universidad Europea
  • Routines in SQL: Stored procedures in SQL Server: Coursera
  • Как создавать команды и присоединяться к ним с помощью Canva: Coursera
  • Data Catalog: Qwik Start: Google Cloud
  • Créer une enquête de satisfaction clients: Coursera
  • Database, Big Data, and DevOps Services in GCP: LearnKartS
  • 120 Quick Stata Tips: Packt
  • The Importance of Integrity: Google

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok