Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Social Media Management, Email Marketing, Advertising Campaigns, Campaign Management, Social Media, Customer Insights, Professional Networking, Professional Development
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Exploratory Data Analysis, Data Preprocessing, Data Analysis, Artificial Intelligence, Predictive Modeling, Data Science, Data Manipulation, Jupyter, Feature Engineering, Machine Learning, Data Visualization, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: TikTok, Video Production, Content Strategy, Social Media Content, Content Performance Analysis, Content Creation, Drive Engagement, Social Media Strategy, Social Media
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Vector Databases, Large Language Modeling, LangChain, Embeddings, NoSQL, Database Systems, Databases, OpenAI API, Data Management, Development Environment, Unstructured Data, Real Time Data, Scalability, Data Analysis
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Query Languages, Data Access, Database Management, Data Manipulation, Cloud API, Google Cloud Platform, Data Analysis
Intermediate · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Data Quality, Data Lakes, Data Governance, Data Validation, Google Cloud Platform, Data Analysis, Data Warehousing, Query Languages
Beginner · Project · Less Than 2 Hours

Skills you'll gain: Adaptability, Prioritization, Goal Setting, Continuous Improvement Process, Collaboration, Team Building, Business Workflow Analysis, Data Quality, Change Management, Systems Integration, Business Technologies
Beginner · Course · 1 - 4 Weeks

University of Pittsburgh
Skills you'll gain: Data Storytelling, Data Presentation, Plot (Graphics), Data Visualization, Matplotlib, Interactive Data Visualization, Data Visualization Software, Seaborn, Data Analysis, Graphic and Visual Design, Python Programming, Jupyter, Pandas (Python Package), Data Manipulation, NumPy
Build toward a degree
Intermediate · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Apache Spark, Google Cloud Platform, Data Processing, Apache Hadoop, Big Data, Cloud Computing, Scalability
Beginner · Project · Less Than 2 Hours

Case Western Reserve University
Skills you'll gain: Geostatistics, Exploratory Data Analysis, Spatial Analysis, Spatial Data Analysis, Descriptive Statistics, Box Plots, Statistical Modeling, R Programming, Plot (Graphics), Rmarkdown, Data Analysis, Data Cleansing, Statistical Methods, Simulations
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Instagram, Drive Engagement, Customer Engagement, Social Media, Social Media Content, Social Media Strategy, Community Development, Content Development and Management
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Reconciliation, Dataflow, Google Cloud Platform, Big Data, Financial Data, Data Pipelines, Data Integration, Event Monitoring
Intermediate · Project · Less Than 2 Hours