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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    D

    Duke University

    Medical Neuroscience

    Skills you'll gain: Neurology, Physiology, Anatomy, Cell Biology, Psychology, Pathology, Molecular Biology

    4.9
    Rating, 4.9 out of 5 stars
    ·
    3.1K reviews

    Advanced · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Interaction Design

    Skills you'll gain: Design Research, Interaction Design, User Experience Design, Statistical Analysis, Usability, Ideation, User Research, Graphic and Visual Design, User Interface (UI) Design, Experimentation, Prototyping, Usability Testing, Human Centered Design, Human Computer Interaction, A/B Testing, Human Factors, Collaborative Software, Telecommuting, R Programming, Storyboarding

    4.5
    Rating, 4.5 out of 5 stars
    ·
    4K reviews

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    I

    IE Business School

    Positioning: What you need for a successful Marketing Strategy

    Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

    4.4
    Rating, 4.4 out of 5 stars
    ·
    979 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    La boîte à outils de l'entrepreneuriat

    Skills you'll gain: Go To Market Strategy, Growth Strategies, Entrepreneurship, Market Analysis, Customer Analysis, Entrepreneurial Finance, Target Market, Product Marketing, Data-Driven Decision-Making, Financial Statements, Lean Methodologies, Fundraising, Mergers & Acquisitions, Ideation, Finance, Marketing Channel, Critical Thinking, Project Finance, Business Valuation, Critical Thinking and Problem Solving

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Amsterdam

    Basic Statistics

    Skills you'll gain: Statistical Hypothesis Testing, Statistics, Scientific Methods, Quantitative Research, Data Analysis Software

    4.6
    Rating, 4.6 out of 5 stars
    ·
    4.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Davis

    Google SEO Fundamentals

    Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Digital Marketing, Content Strategy, Web Analytics, Marketing, AI Personalization, User Research, Competitive Analysis, Social Media, User Experience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.7K reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Match Personas: Craft Engaging AI Content

    Skills you'll gain: Content Creation, Content Marketing, Persona Development, Content Strategy, Ideation, Copywriting, Needs Assessment, Research

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    Excel Basics for Data Analysis

    Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Analysis, Data Import/Export, Spreadsheet Software, Data Wrangling, Data Quality, Pivot Tables And Charts, Google Sheets, Data Manipulation, Data Science, Information Privacy

    4.7
    Rating, 4.7 out of 5 stars
    ·
    11K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Foundations of Business Strategy

    Skills you'll gain: Business Strategy, Strategic Thinking, Competitive Analysis, Organizational Strategy, Business Planning, Strategic Decision-Making, Corporate Strategy, Market Analysis, Analysis, Value Propositions

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.3K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze Marketing: Define and Apply Strategy

    Skills you'll gain: Value Propositions, Target Audience, Target Market, Strategic Decision-Making, Business Strategy, Strategic Marketing, Marketing Planning, Competitive Analysis, Marketing, Competitive Intelligence, Analysis, Marketing Strategy and Techniques, Customer Analysis, Market Analysis

    Beginner · Course · 1 - 4 Weeks

  • Status: Free
    Free
    G

    Goldman Sachs

    Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

    Skills you'll gain: Target Market, Sales Strategy, Marketing Planning, Marketing, Sales Process, Sales, Marketing Strategy and Techniques, Marketing Analytics, Digital Marketing, Brand Management, Market Opportunities, Market Research, Business Metrics, Customer Analysis

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.3K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Automate, Analyze, and Evaluate ML Experiments

    Skills you'll gain: MLOps (Machine Learning Operations), Model Evaluation, Key Performance Indicators (KPIs), Business Metrics, Performance Analysis, Performance Measurement, Responsible AI, Test Execution Engine, Performance Metric, Test Automation, Feature Engineering, Verification And Validation, Content Performance Analysis, Machine Learning, Data Ethics, Quality Assessment, Gap Analysis, Cost Benefit Analysis, Research Design, Quantitative Research

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • Medical Neuroscience: Duke University
  • Interaction Design: University of California San Diego
  • Positioning: What you need for a successful Marketing Strategy: IE Business School
  • La boîte à outils de l'entrepreneuriat: Creo Incubator
  • Basic Statistics: University of Amsterdam
  • Google SEO Fundamentals: University of California, Davis
  • Match Personas: Craft Engaging AI Content: Coursera
  • Excel Basics for Data Analysis: IBM
  • Foundations of Business Strategy: University of Virginia
  • Analyze Marketing: Define and Apply Strategy: Coursera

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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