Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Google Cloud
Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Embeddings, Text Mining
Intermediate · Course · 1 - 4 Weeks

LearnQuest
Skills you'll gain: Sales Prospecting, Lead Generation, Cross-Channel Marketing, Sales Development, Global Marketing, Communication Strategies, Customer Engagement, LinkedIn, Sales Pipelines, Sales Strategy, AI Personalization, Personalized Service, Customer Relationship Management (CRM) Software, Automation
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: MongoDB, Dataflow, Applied Machine Learning, Google Cloud Platform, Data Pipelines, Big Data, Data Integration, Data Migration, Data Analysis
Intermediate · Project · Less Than 2 Hours

Coursera
Skills you'll gain: Exploratory Data Analysis, R Programming, Data Manipulation, Statistical Programming, Data Analysis, File Management, Integrated Development Environments, Programming Principles, Data Science, Data Structures, Computer Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Data Visualization Software, Data Wrangling, Data Manipulation, Google Cloud Platform, Data Import/Export, Data Transformation, Data Cleansing, Data Analysis, Sampling (Statistics), Course Development
Beginner · Project · Less Than 2 Hours

Google Cloud
Skills you'll gain: Gemini, Artificial Intelligence and Machine Learning (AI/ML), Customer Insights, Applied Machine Learning, Customer Analysis, Generative AI, Data Integration, Predictive Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies
Beginner · Course · 1 - 4 Weeks

Duke University
Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Statistical Reporting, Statistical Analysis, Statistics, Data Analysis, Probability & Statistics, Statistical Methods, Data Analysis Software, Statistical Software, R Programming, Sampling (Statistics), Probability Distribution
Beginner · Course · 1 - 3 Months

HubSpot Academy
Skills you'll gain: HubSpot CRM, Data Visualization, Sales Management, Dashboard, Sales Process, Customer Relationship Management, Data-Driven Decision-Making, Sales, Customer Service, Business Reporting, Key Performance Indicators (KPIs), Customer Engagement, Goal Setting, Data Cleansing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Model Evaluation, Exploratory Data Analysis, Regression Analysis, Predictive Modeling, Supervised Learning, Scikit Learn (Machine Learning Library), Data Analysis, Correlation Analysis, Applied Machine Learning, Scatter Plots, Statistical Analysis, Data Validation, Data Preprocessing, NumPy, Pandas (Python Package), Box Plots, Histogram
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Process Mapping, Data Visualization, Brainstorming, User Accounts, Collaborative Software, Project Planning, Data Analysis
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: AI Personalization, Anomaly Detection, Microsoft Azure, Computer Vision, Image Analysis, Artificial Intelligence, Natural Language Processing, Cloud API, Data-Driven Decision-Making, Text Mining, Application Programming Interface (API), Time Series Analysis and Forecasting, Web Services, Restful API
Beginner · Course · 1 - 3 Months

Skills you'll gain: Market Share, Financial Statement Analysis, Case Studies, Estimation, Business Valuation, Financial Analysis, Competitive Analysis, Financial Modeling, Market Analysis, Growth Strategies, International Finance, Financial Forecasting, Benchmarking, Spreadsheet Software
Mixed · Course · 1 - 4 Weeks