• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    P

    Packt

    Ace the Salesforce Certified Tableau Data Analyst Exam

    Skills you'll gain: Salesforce, Data Mapping, Advanced Analytics, Data Integration

    Intermediate · Course · 3 - 6 Months

  • U

    University of North Texas

    Bachelor of Science in General Business

    Skills you'll gain: Operations Management, Mediation, Model Evaluation, Compensation and Benefits, Organizational Change, Event Management, Grammar, Sales Process, Data Visualization, Marketing Planning, Design Thinking, Public Policies, Global Marketing, Probability & Statistics, Social Studies, Cultural Diversity, Digital Media Strategy, Organizational Leadership, Music History, Sociology

    Earn a degree

    Degree · 1 - 4 Years

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    CRM Integration and AI for Customer Management

    Advanced · Course

  • G

    Google Cloud

    在 Google Cloud 運用生成式 AI 翻新網站

    Skills you'll gain: Generative AI, AI Personalization, Web Content, AI Enablement, Google Cloud Platform, Prompt Engineering, Web Analytics and SEO, Content Management, Web Design and Development

    Beginner · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Building Batch Data Pipelines on Google Cloud - 한국어

    Skills you'll gain: Data Pipelines, Dataflow, Apache Airflow, Extract, Transform, Load, Data Quality, Data Lakes, PySpark, Data Warehousing, Google Cloud Platform, Workflow Management, Apache Spark, Data Integration, Apache Hadoop, Big Data, Data Processing, Business Intelligence Software, Data Transformation, Cloud Storage

    Intermediate · Course · 1 - 3 Months

  • G

    Google Cloud

    Responsible AI for Developers: Interpretability & Transparency - Bahasa Indonesia

    Skills you'll gain: Responsible AI, Applied Machine Learning, Data Analysis, Artificial Intelligence, Model Evaluation, Machine Learning

    Intermediate · Course · 1 - 4 Weeks

  • G

    Google Cloud

    Introduction to AI and Machine Learning on GC - Indonesian

    Skills you'll gain: Generative AI, Google Cloud Platform, MLOps (Machine Learning Operations), Artificial Intelligence and Machine Learning (AI/ML), Cloud Infrastructure, Tensorflow, Model Deployment, Big Data, Machine Learning, Model Evaluation, Natural Language Processing

    Beginner · Course · 1 - 3 Months

  • P

    Pontificia Universidad Católica de Chile

    Diplomado en Decisiones Estratégicas y Analítica de Datos

    Skills you'll gain: Database Design, Descriptive Analytics, Business Analytics, Data Ethics, NoSQL, Digital Transformation, Data Mining, MongoDB, SQL, Big Data, Database Theory, Data Analysis, Predictive Analytics, R Programming, Data-Driven Decision-Making, Analytical Skills, Business Strategy, Data Strategy, Organizational Strategy, Business Modeling

    Credit offered

    Mastertrack · 6 - 12 Months

  • G

    Google Cloud

    使用 BigQuery 机器学习推理功能

    Skills you'll gain: Big Data, Data Analysis, Applied Machine Learning, Google Cloud Platform, Machine Learning, SQL

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Attention Mechanism - 日本語版

    Skills you'll gain: Transfer Learning, Recurrent Neural Networks (RNNs), Machine Learning Methods, Applied Machine Learning, Artificial Neural Networks, Large Language Modeling, Text Mining

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    Coursera

    Evaluate Change Communication for Project Success

    Skills you'll gain: User Feedback, Stakeholder Communications, Surveys, Stakeholder Management, Performance Metric, Project Management Software, Change Management, Communication, Organizational Change, Business Metrics, Data-Driven Decision-Making, Agile Project Management, Communication Strategies, Data Analysis, Case Studies

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    G

    Google Cloud

    Introduction to Data Engineering on Google Cloud - 繁體中文

    Skills you'll gain: Data Migration, Google Cloud Platform, Cloud Storage, Extract, Transform, Load, Data Pipelines, Big Data, Data Warehousing, Data Integration, Data Storage, SQL, Automation

    Beginner · Course · 1 - 3 Months

Searches related to marketing analytics

marketing analytics foundation
marketing analytics with meta
marketing analytics: know your customers
marketing analytics: data predictions and dashboards
marketing analytics capstone project
meta marketing analytics
digital marketing analytics
text marketing analytics
1…382383384…389

In summary, here are 10 of our most popular marketing analytics courses

  • Ace the Salesforce Certified Tableau Data Analyst Exam: Packt
  • Bachelor of Science in General Business: University of North Texas
  • CRM Integration and AI for Customer Management: Microsoft
  • 在 Google Cloud 運用生成式 AI 翻新網站: Google Cloud
  • Building Batch Data Pipelines on Google Cloud - 한국어: Google Cloud
  • Responsible AI for Developers: Interpretability & Transparency - Bahasa Indonesia: Google Cloud
  • Introduction to AI and Machine Learning on GC - Indonesian: Google Cloud
  • Diplomado en Decisiones Estratégicas y Analítica de Datos: Pontificia Universidad Católica de Chile
  • 使用 BigQuery 机器学习推理功能: Google Cloud
  • Attention Mechanism - 日本語版: Google Cloud

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok