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Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • M

    Microsoft

    Data Processing, Exploratory Analysis and Visualization

    Skills you'll gain: PySpark, Power BI, Apache Spark, Distributed Computing, Dashboard, Data Visualization Software, Data Visualization, Databricks, Big Data, Data Processing, Data Transformation, Scalability

    Mixed · Course · 1 - 4 Weeks

  • U

    University of Leeds

    Master of Science in Data Science (Statistics)

    Skills you'll gain: Data Ethics, Regression Analysis, Statistical Hypothesis Testing, Exploratory Data Analysis, Bayesian Statistics, Statistical Machine Learning, Model Evaluation, Statistical Visualization, Classification And Regression Tree (CART), Network Analysis, Statistical Methods, Planning, Applied Machine Learning, Data Manipulation, Data Analysis, Statistical Modeling, Linear Algebra, File I/O, Data Preprocessing, Object Oriented Programming (OOP)

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Trust Based Leadership University Certificate

    University Certificate · 6 - 12 Months

  • U

    University of Illinois at Urbana-Champaign

    Master of Science in Management | iMSM

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Earn a degree

    Degree · 1 - 4 Years

  • U

    University of Illinois at Urbana-Champaign

    Master of Science in Accounting | iMSA

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Earn a degree

    Degree · 1 - 4 Years

  • C

    Coursera

    Optimize Java Data Performance for ML

    Skills you'll gain: Java, Performance Tuning, Data Structures, Data Import/Export, Machine Learning Methods, Data Processing, Data Mining, Machine Learning, Data Analysis, Application Performance Management, Data Storage, Analysis, Algorithms, Loyalty Programs

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Strategic PM using GenAI for Account Managers

    Skills you'll gain: Microsoft Copilot, Account Management, Content Management, Microsoft 365, Process Optimization, Generative AI Agents, Process Development, Strategic Thinking, Project Coordination, Project Management, Business Process, AI Enablement, Responsible AI

    Advanced · Course · 1 - 4 Weeks

  • U

    University of Illinois at Urbana-Champaign

    Graduate Certificate in Taxation

    Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Credit Risk, Marketing, Machine Learning Algorithms, Business Strategy, Risk Management, Revenue Recognition, Financial Auditing, Entrepreneurship, Data Governance, Generative AI, Financial Market, Statistical Inference, Strategic Decision-Making

    Credit offered

    Graduate Certificate · 6 - 12 Months

  • G

    Google Cloud

    Menggunakan BigQuery Machine Learning untuk Inferensi

    Skills you'll gain: Big Data, Applied Machine Learning, Google Cloud Platform, Data Analysis, Machine Learning

    Beginner · Course · 1 - 4 Weeks

  • O

    O.P. Jindal Global University

    M.A. in International Relations, Security, and Strategy

    Skills you'll gain: Diplomacy, Surveys, Intelligence Collection and Analysis, Survey Creation, Risk Mitigation, Quantitative Research, Environmental Laws, Sampling (Statistics), Political Sciences, Economic Development, International Relations, Cybersecurity, Immigration Law, Public Safety and National Security, Socioeconomics, Governance, Ancient History, Climate Change Adaptation, Social Sciences, Security Strategy

    Earn a degree

    Degree · 1 - 4 Years

  • U

    Universidad de los Andes

    Maestría en Gerencia de la Ingeniería

    Skills you'll gain: Environmental Social And Corporate Governance (ESG), Organizational Strategy, Engineering Management, Product Management, Technology Strategies, Business Modeling, Systems Thinking, Project Management, Prototyping, Project Management Life Cycle, Project Management Institute (PMI) Methodology, Feasibility Studies, Infrastructure Security, Financial Statements, Environmental Management Systems, Asset Management, Project Risk Management, Operations Research, Team Management, Operational Efficiency

    Earn a degree

    Degree · 1 - 4 Years

  • H

    HEC Paris

    Leading Innovation With Creativity University Certificate

    Skills you'll gain: Design Thinking, Active Listening, Innovation, Organizational Structure, Creativity, Creative Thinking, Talent Management, Self-Awareness, Entrepreneurship, Consumer Behaviour, Organizational Effectiveness, Creative Problem-Solving, User Research, Intellectual Property, Technology Strategies, Business Strategy, Leadership, Ideation, Strategic Decision-Making, Emotional Intelligence

    University Certificate · 6 - 12 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Data Processing, Exploratory Analysis and Visualization: Microsoft
  • Master of Science in Data Science (Statistics): University of Leeds
  • Trust Based Leadership University Certificate: HEC Paris
  • Master of Science in Management | iMSM: University of Illinois at Urbana-Champaign
  • Master of Science in Accounting | iMSA: University of Illinois at Urbana-Champaign
  • Optimize Java Data Performance for ML: Coursera
  • Strategic PM using GenAI for Account Managers: Microsoft
  • Graduate Certificate in Taxation: University of Illinois at Urbana-Champaign
  • Menggunakan BigQuery Machine Learning untuk Inferensi: Google Cloud
  • M.A. in International Relations, Security, and Strategy: O.P. Jindal Global University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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