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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introduction to Social Media Marketing

      Skills you'll gain: Target Audience, Customer experience strategy (CX), Social Media Marketing, Social Media Strategy, Social Media, Social Media Management, Social Media Campaigns, Key Performance Indicators (KPIs), Marketing Channel, Goal Setting, Marketing Strategies, Marketing, Facebook, Instagram, Digital Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Create a Custom Marketing Analytics Dashboard in Data Studio

      Skills you'll gain: Dashboard, Data Analysis, Business Analytics, Marketing Analytics, Business Intelligence, Data-Driven Decision-Making, Business Metrics, Data Integration

      4.5
      Rating, 4.5 out of 5 stars
      ·
      112 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      U

      University of Pennsylvania

      Viral Marketing and How to Craft Contagious Content

      Skills you'll gain: Consumer Behaviour, Content Marketing, Marketing Psychology, Social Media Marketing, Marketing Communications, Social Media, Marketing, Advertising, Persuasive Communication, Behavioral Economics, Storytelling

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Small Business Marketing Using YouTube

      Skills you'll gain: Content Performance Analysis, Drive Engagement, Video Production, Customer Engagement, Business Marketing, Marketing Channel, Marketing Analytics, Social Media Marketing, Target Audience, Gmail, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Content Marketing, Marketing Automation, Newsletters, Direct Marketing, Marketing Strategy and Techniques, Marketing, Marketing Analytics, HubSpot CRM, Copywriting, Promotional Strategies, Goal Setting, A/B Testing, Customer Retention, Performance Analysis, Key Performance Indicators (KPIs), Presentations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      C

      Campus BBVA

      Business Analytics

      Skills you'll gain: Data Storytelling, Business Analytics, Business Intelligence, Analytics, Data Analysis, Data-Driven Decision-Making, Descriptive Statistics, Probability & Statistics, Data Quality, Big Data, Statistical Methods, Statistical Inference, Statistical Hypothesis Testing, Exploratory Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Digital Marketing Analytics in Theory

      Skills you'll gain: Marketing Analytics, Web Analytics, Digital Marketing, Marketing Effectiveness, Marketing Strategies, Consumer Behaviour, Online Advertising, Digital Advertising, Analytics, Data Visualization, Data Visualization Software, Business Technologies, Paid media, Customer Analysis, Data Analysis, Data-Driven Decision-Making, Social Media, Information Privacy, Media Planning, Data Collection

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      4.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Digital Marketing Analytics

      Skills you'll gain: Digital Marketing, Digital Advertising, Online Advertising, Search Engine Optimization, Search Engine Marketing, Web Analytics, Google Analytics, Marketing Analytics, Marketing Strategies, Google Ads, Pay Per Click Advertising, Social Media Marketing, Marketing Channel, Paid media, Keyword Research, Marketing Planning, Blogs, Emerging Technologies, Advertising

      4.4
      Rating, 4.4 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Customer Engagement, Personalized Service, Marketing, Data-Driven Decision-Making, Marketing Analytics, Business Intelligence, Digital Transformation, Market Intelligence, Artificial Intelligence, Business Strategy, Digital Marketing, Competitive Analysis, Network Analysis, Digital Media Strategy

      4.6
      Rating, 4.6 out of 5 stars
      ·
      316 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Operations Analytics

      Skills you'll gain: Business Analytics, Analytics, Operational Analysis, Descriptive Analytics, Predictive Analytics, Data-Driven Decision-Making, Risk Analysis, Advanced Analytics, Demand Planning, Forecasting, Operations Management, Spreadsheet Software, Business Risk Management, Decision Making, Process Optimization, Simulation and Simulation Software, Decision Tree Learning, Inventory Control, Microsoft Excel, Probability Distribution

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Introduction to Data Analytics for Business

      Skills you'll gain: Data Governance, Business Analytics, Analytics, SQL, Relational Databases, Data Analysis, Business Intelligence, Big Data, Databases, Organizational Structure, Data Management, Data Quality, Data Storage, Data Access, Cloud Computing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Digital Marketing Analytics

      Skills you'll gain: Web Analytics, Pay Per Click Advertising, Key Performance Indicators (KPIs), Search Engine Optimization, Digital Marketing, Keyword Research, Search Engine Marketing, Digital Advertising, Marketing Analytics, Data-Driven Decision-Making, Performance Analysis, A/B Testing, Marketing Strategies, Contextual Advertising, Data Analysis, Customer Data Management, Machine Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Social Media Marketing: Meta
    • Create a Custom Marketing Analytics Dashboard in Data Studio: Coursera Project Network
    • Viral Marketing and How to Craft Contagious Content: University of Pennsylvania
    • Small Business Marketing Using YouTube: Coursera Project Network
    • Think Outside the Inbox: Email Marketing: Google
    • Business Analytics : Campus BBVA
    • Digital Marketing Analytics in Theory: University of Illinois Urbana-Champaign
    • Digital Marketing Analytics: O.P. Jindal Global University
    • Artificial Intelligence in Marketing: University of Virginia
    • Operations Analytics: University of Pennsylvania

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Modeling (9)
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