• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Innovation: From Creativity to Entrepreneurship

    Skills you'll gain: Entrepreneurship, Strategic Decision-Making, Innovation, Creativity, Team Management, Creative Problem-Solving, Ideation, Technology Strategies, Creative Thinking, Business Modeling, Strategic Thinking, Value Propositions, Collaboration, Business Planning, Strategic Planning, New Product Development, Cognitive flexibility, Entrepreneurial Finance, Open Mindset, Leadership

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    3.8K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Communicate Effectively: Business Email Templates

    Skills you'll gain: Business Correspondence, Business Writing, Intercultural Competence, Cultural Sensitivity, Business Communication, Target Audience, Writing, Professionalism, Communication, Communication Strategies, Purchasing, Request For Quotation (RFQ), Concision, Internal Communications, Stakeholder Communications

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Data Storytelling, Heat Maps, Looker (Software), Process Mapping, Key Performance Indicators (KPIs), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, Predictive Analytics, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Debug and Perfect Your No-Code Apps

    Skills you'll gain: User Feedback, Functional Testing, Root Cause Analysis, UI/UX Research, Experience Design, User Experience, Problem Management, User Interface (UI) Design, Integration Testing, Application Development, Network Troubleshooting, Investigation

    Intermediate · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    M

    Macquarie University

    Educate Skills for Startups

    Skills you'll gain: Intellectual Property, Governance, Due Diligence, Business Valuation, Negotiation, Social Media Strategy, Business Strategies, Business Planning, Market Opportunities, Business Modeling, Product Knowledge, Innovation, Regulation and Legal Compliance, Public Speaking, Professional Networking, Fundraising, Financial Analysis, Relationship Building, Stakeholder Management

    Intermediate · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    D

    Duke University

    Behavioral Finance

    Skills you'll gain: Behavioral Economics, Decision Making, Financial Planning, Finance, Consumer Behaviour, Financial Analysis, Economics, Psychology, Probability & Statistics, Risk Analysis

    4.4
    Rating, 4.4 out of 5 stars
    ·
    4.5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Building Energy Systems Engineering

    Skills you'll gain: HVAC, Building Services Engineering, Architectural Engineering, Building Design, Energy and Utilities, Climate Change Mitigation, Mechanical Engineering, Civil and Architectural Engineering, Construction, Architecture and Construction, System Requirements, Design Strategies, Mathematical Modeling

    Advanced · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Cómo hablar bien en público

    Skills you'll gain: Public Speaking, Presentations, Verbal Communication Skills, Non-Verbal Communication, Drive Engagement, Target Audience, Communication, Persuasive Communication, Strategic Communication, User Feedback, Customer Engagement, Assertiveness, Microsoft PowerPoint, Time Management, Adaptability

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.9K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Y

    Yonsei University

    Emerging Technologies: From Smartphones to IoT to Big Data

    Skills you'll gain: Apache Spark, Augmented Reality, Cloud Computing Architecture, Big Data, Wireless Networks, SPSS, Augmented and Virtual Reality (AR/VR), Cloud Computing, Internet Of Things, Analytics, Real Time Data, Apache Hadoop, Telecommunications, Local Area Networks, Multimedia, Emerging Technologies, Apple iOS, Market Analysis, Display Devices, Product Planning

    4.7
    Rating, 4.7 out of 5 stars
    ·
    2.1K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    P

    Packt

    Deep Learning, NLP, and AI Applications

    Skills you'll gain: Recurrent Neural Networks (RNNs), Convolutional Neural Networks, Transfer Learning, Natural Language Processing, Deep Learning, PyTorch (Machine Learning Library), Large Language Modeling, Keras (Neural Network Library), Artificial Neural Networks, Image Analysis, Tensorflow, Artificial Intelligence, Machine Learning Methods, Computer Vision, Embeddings, Data Preprocessing, Model Evaluation

    Advanced · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    University of California, Davis

    Materials Science: 10 Things Every Engineer Should Know

    Skills you'll gain: Materials science, Semiconductors, Engineering, Mechanical Engineering, Failure Analysis, Structural Analysis, Electrical Engineering, Chemical Engineering, Thermal Management, Electronic Components, Electronics Engineering

    4.7
    Rating, 4.7 out of 5 stars
    ·
    4.5K reviews

    Mixed · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Optimize Content with AI for SEO

    Skills you'll gain: Prompt Engineering, Keyword Research, Blogs, Search Engine Optimization, Content Creation, Generative AI, Web Content, Editing, Writing and Editing

    Beginner · Course · 1 - 4 Weeks

Searches related to market research

market research and consumer behavior
market research and competitive analysis
market research specialization
market research analyst
market research essentials for marketing management
market research methods and data analysis certificate
market research free
market research and analysis for tech industries
1…495051…361

In summary, here are 10 of our most popular market research courses

  • Innovation: From Creativity to Entrepreneurship: University of Illinois Urbana-Champaign
  • Communicate Effectively: Business Email Templates: Coursera
  • User Retention Analytics: Coursera
  • Debug and Perfect Your No-Code Apps: Coursera
  • Educate Skills for Startups: Macquarie University
  • Behavioral Finance: Duke University
  • Building Energy Systems Engineering: University of Colorado Boulder
  • Cómo hablar bien en público: Universitat Autònoma de Barcelona
  • Emerging Technologies: From Smartphones to IoT to Big Data: Yonsei University
  • Deep Learning, NLP, and AI Applications: Packt

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok