• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Brand Management

Brand Management Courses

Brand management courses can help you learn brand positioning, consumer behavior analysis, brand equity measurement, and strategic marketing planning. You can build skills in crafting compelling brand narratives, managing brand portfolios, and conducting competitive analysis. Many courses introduce tools like SWOT analysis, brand tracking software, and social media analytics, that support monitoring brand performance and engaging with target audiences effectively.


More to explore:

Popular Brand Management Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Virginia

    Digital Product Management: Modern Fundamentals

    Skills you'll gain: New Product Development, Product Management, Innovation, Product Improvement, Customer Insights, Design and Product, Product Roadmaps, Design Thinking, Stakeholder Engagement, Customer Engagement, Agile Methodology, Data-Driven Decision-Making, Web Analytics, Business Modeling

    4.7
    Rating, 4.7 out of 5 stars
    ·
    5.4K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Project Management

    Skills you'll gain: User Story, Supplier Management, Project Schedules, Project Closure, Engineering Management, Milestones (Project Management), Team Leadership, Stakeholder Management, Scheduling, Agile Project Management, Scrum (Software Development), Procurement, Quality Management, Team Management, Project Planning, Agile Methodology, Project Scoping, Project Management, Risk Management, Stakeholder Communications

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Columbia University

    Construction Project Management

    Skills you'll gain: Construction Management, Construction, Building Information Modeling, Environment Health And Safety, Project Schedules, Lean Methodologies, Work Breakdown Structure, Project Management, Engineering Management, Project Management Life Cycle, Sustainability Standards, Contract Management, Sustainable Engineering, Project Planning, Project Risk Management, Risk Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    Status: AI skills
    AI skills
    I

    IBM

    IBM Program Manager

    Skills you'll gain: Program Management, Stakeholder Management, Resource Allocation, Agile Software Development, Agile Methodology, Project Management Life Cycle, Kanban Principles, Change Management, Project Management Office (PMO), Organizational Change, Responsible AI, Organizational Strategy, Agile Project Management, Risk Management, Governance, Cost Management, Earned Value Management, Team Building, Project Management, Leadership

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.8K reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    ChatGPT for Project Management - Leveraging AI for Success

    Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Large Language Modeling, LLM Application, Productivity, Project Planning, OpenAI, AI Enablement, Generative AI, Risk Analysis, Timelines, Project Risk Management, Project Schedules, Project Management, Artificial Intelligence, Key Performance Indicators (KPIs), Smart Goals, Taking Meeting Minutes, Work Breakdown Structure

    4.8
    Rating, 4.8 out of 5 stars
    ·
    7.5K reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    I

    IBM

    Introduction to Project Management

    Skills you'll gain: Stakeholder Management, IT Management, Project Management, Project Coordination, Information Technology, Project Risk Management, Agile Project Management, Project Implementation, Project Management Life Cycle, Relationship Management, Agile Methodology, Project Planning, Communication

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Introduction to battery-management systems

    Skills you'll gain: Electrical Safety, Electrical Systems, High Voltage, Electronic Components, Safety Standards, Control Systems, Basic Electrical Systems, Thermal Management, Failure Analysis, Energy and Utilities, Electrical Engineering, Manufacturing Processes, Materials science, Chemical Engineering, Chemistry, Requirements Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.2K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Alberta

    Software Product Management

    Skills you'll gain: Agile Software Development, Project Risk Management, Requirements Analysis, Agile Methodology, Kanban Principles, Risk Management, Project Planning, Requirements Elicitation, Sprint Retrospectives, Requirements Management, Functional Requirement, Sprint Planning, Business Requirements, Software Development Methodologies, Software Development Life Cycle, Scrum (Software Development), Software Technical Review, Risk Management Framework, Product Management, Project Management

    4.7
    Rating, 4.7 out of 5 stars
    ·
    12K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    Work Smarter, Not Harder: Time Management for Personal & Professional Productivity

    Skills you'll gain: Time Management, Scheduling, Strategic Prioritization, Productivity Software, Professionalism, Planning, Overcoming Obstacles, Communication Strategies, Crisis Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    17K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Starweaver

    Relationship Management and Business Development

    Skills you'll gain: Relationship Management, Rapport Building, Business Development, Customer Retention, Communication, Business Communication, Stakeholder Engagement, Market Opportunities, Organizational Development, Upselling, Active Listening

    4.5
    Rating, 4.5 out of 5 stars
    ·
    244 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Colorado System

    Database Management Essentials

    Skills you'll gain: Database Design, Relational Databases, Data Modeling, Database Management Systems, Database Management, Oracle Databases, SQL, Data Integrity, PostgreSQL, Conceptual Design

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google

    Agile Project Management

    Skills you'll gain: Agile Project Management, Backlogs, Agile Methodology, User Story, Sprint Planning, Agile Product Development, Product Roadmaps, Sprint Retrospectives, Kanban Principles, Coaching, Team Management, Organizational Change, Prioritization, Problem Solving, Influencing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    15K reviews

    Beginner · Course · 1 - 4 Weeks

1…567…834

In summary, here are 10 of our most popular brand management courses

  • Digital Product Management: Modern Fundamentals: University of Virginia
  • Project Management: University of Colorado Boulder
  • Construction Project Management: Columbia University
  • IBM Program Manager: IBM
  • ChatGPT for Project Management - Leveraging AI for Success: Vanderbilt University
  • Introduction to Project Management : IBM
  • Introduction to battery-management systems: University of Colorado Boulder
  • Software Product Management: University of Alberta
  • Work Smarter, Not Harder: Time Management for Personal & Professional Productivity: University of California, Irvine
  • Relationship Management and Business Development : Starweaver

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok