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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • C

      Coursera Project Network

      Build an Online Auction Server with ExpressJS

      Skills you'll gain: Back-End Web Development, Full-Stack Web Development, Node.JS, Restful API, JavaScript Frameworks, Web Development, Web Applications, Web Servers

      Intermediate · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Automating Response to Phishing with Cortex XSOAR

      Skills you'll gain: Incident Response, Email Security, Computer Security Incident Management, Cyber Operations, Threat Detection, Security Information and Event Management (SIEM), IT Automation, Google Cloud Platform

      Intermediate · Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      P

      Packt

      Craft an AutoGPT Gen AI Instrument with Rust & GPT-4

      Skills you'll gain: Rust (Programming Language), Authentications, Back-End Web Development, Web Servers, ChatGPT, Databases, Code Review, Web Applications, OpenAI, Generative AI, Agentic systems, Restful API, Development Environment, Artificial Intelligence and Machine Learning (AI/ML), Command-Line Interface, Prompt Engineering, Automation, Secure Coding, Unit Testing, Maintainability

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Improvement Techniques and Control Tools

      Skills you'll gain: Lean Methodologies, Process Improvement, Quality Improvement, Lean Manufacturing, Continuous Improvement Process, Process Optimization, Six Sigma Methodology, Process Management, Quality Control, Employee Training, Waste Minimization

      Beginner · Course · 1 - 3 Months

    • N

      Northeastern University

      Navigating Ethics in the Healthcare Workplace & Marketplace

      Skills you'll gain: Healthcare Ethics, Electronic Medical Record, Medical Privacy, Business Ethics, Hospice, Medical Records, Ethical Standards And Conduct, Health Care, Clinical Trials, Governance, Marketing Management, Compliance Management, Decision Making, Regulatory Requirements, Health Policy, Conflict Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Edureka

      Mastering Cloud: Security, Optimization & Migration on AWS

      Skills you'll gain: Amazon S3, Amazon CloudWatch, Amazon Web Services, AWS Identity and Access Management (IAM), Identity and Access Management, Amazon Elastic Compute Cloud, Amazon DynamoDB, Amazon Redshift, Cloud Computing Architecture, Cloud Services, Cloud Management, Data Migration, Command-Line Interface, Cloud Computing, Cloud Storage, Cloud Security, Database Design, System Monitoring, Virtual Machines, Cloud Infrastructure

      Intermediate · Specialization · 3 - 6 Months

    • D

      Duke University

      Build a Static Website with Rust and Zola

      Skills you'll gain: Web Design and Development, Web Development, Web Development Tools, Application Deployment, Hypertext Markup Language (HTML), Cloud Hosting, Web Content, Cascading Style Sheets (CSS), Content Management, Configuration Management, Software Installation

      Beginner · Guided Project · Less Than 2 Hours

    • E

      Erasmus University Rotterdam

      Entrepreneurial Competencies for Landscape Restoration

      Skills you'll gain: Design Thinking, Corporate Sustainability, Entrepreneurship, Environmental Resource Management, Systems Thinking, Product Development, Business Modeling, Innovation, Stakeholder Management, Investments, Customer Analysis

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      C

      Coursera Project Network

      Miro for Beginners: Create a Product Innovation Board

      Skills you'll gain: Collaborative Software, Brainstorming, Innovation, Design Thinking, Ideation, New Product Development, Product Development, Strategic Planning, Analysis

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      M

      Maven Analytics

      Complete Visual Guide to Machine Learning

      Skills you'll gain: Unsupervised Learning, Regression Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Statistical Analysis, Data Science, Data Mining, Workflow Management, Machine Learning, Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Histogram, Data Quality, Anomaly Detection, Feature Engineering, Dimensionality Reduction, Quality Assurance, Random Forest Algorithm

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create attractive infographics with Creately

      Skills you'll gain: Process Flow Diagrams, Target Audience, Data Visualization, Content Creation, Account Management

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Cloud Operations for GKE

      Skills you'll gain: Kubernetes, Google Cloud Platform, Containerization, System Monitoring, Cloud Computing, Network Monitoring, Debugging

      Beginner · Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular brand management courses

    • Build an Online Auction Server with ExpressJS: Coursera Project Network
    • Automating Response to Phishing with Cortex XSOAR: Google Cloud
    • Craft an AutoGPT Gen AI Instrument with Rust & GPT-4: Packt
    • Improvement Techniques and Control Tools: SkillUp EdTech
    • Navigating Ethics in the Healthcare Workplace & Marketplace: Northeastern University
    • Mastering Cloud: Security, Optimization & Migration on AWS: Edureka
    • Build a Static Website with Rust and Zola: Duke University
    • Entrepreneurial Competencies for Landscape Restoration: Erasmus University Rotterdam
    • Miro for Beginners: Create a Product Innovation Board: Coursera Project Network
    • Complete Visual Guide to Machine Learning: Maven Analytics

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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