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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • U

      Universidad de Palermo

      Gestión de Ingresos

      Skills you'll gain: Revenue Management, Cross Selling, Market Analysis, Competitive Analysis, Upselling, Market Dynamics, Financial Management, Forecasting, Property Management Systems, Customer Analysis, Business Strategies, Marketing Channel, Business Intelligence Software, Decision Making

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Scrimba

      Command Line (CLI) Basics

      Skills you'll gain: Command-Line Interface, Unix Commands, Linux Commands, Scripting, File Systems, File Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      B

      Board Infinity

      Risk Assessment and Management in Cybersecurity

      Skills you'll gain: Cyber Risk, Risk Management Framework, Risk Management, Threat Management, Risk Mitigation, Vulnerability Management, Business Risk Management, Security Management, Enterprise Risk Management (ERM), Risk Analysis, Operational Risk, Risk Control, Risk Modeling, Risk Appetite, Cybersecurity, Governance Risk Management and Compliance, ISO/IEC 27001, Continuous Monitoring, Business Continuity, Governance

      Intermediate · Course · 1 - 4 Weeks

    • S

      Sungkyunkwan University

      Machine Learning for Smart Beta

      Skills you'll gain: Data Processing, Portfolio Management, Investment Management, Classification And Regression Tree (CART), Statistical Machine Learning, Applied Machine Learning, R Programming, Feature Engineering, Machine Learning, Financial Modeling, Predictive Modeling, Decision Tree Learning, Random Forest Algorithm, Supervised Learning

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Architecting with Google Kubernetes Engine: Workloads en Français

      Skills you'll gain: Kubernetes, Cloud-Native Computing, Google Cloud Platform, Scalability, Containerization, YAML, Application Deployment, Data Storage, General Networking, Key Management, Load Balancing, Configuration Management

      Intermediate · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      لوسائط الرقمية واستراتيجيات التسويق

      Skills you'll gain: Digital Media Strategy, Customer Relationship Management (CRM) Software, Digital Marketing, Email Marketing, Marketing Strategies, Campaign Management, Social Media Strategy, Social Media Marketing, Search Engine Optimization, Marketing Effectiveness, Marketing Communications, Web Analytics and SEO, Copywriting, Advertising, Integrated Marketing Communications, Mobile Security, Key Performance Indicators (KPIs)

      Mixed · Course · 1 - 4 Weeks

    • L

      LearnQuest

      Fundamentals of Remote Team Security

      Skills you'll gain: Threat Management, Remote Access Systems, Vulnerability Assessments, Threat Detection, Cyber Security Assessment, Cybersecurity, Security Software, Telecommuting, Cyber Risk, Cyber Security Strategy, Security Awareness, Security Controls, Virtual Private Networks (VPN), Risk Management Framework

      Beginner · Course · 1 - 4 Weeks

    • U

      Università di Napoli Federico II

      Asset Pricing Models

      Skills you'll gain: Securities (Finance), Portfolio Management, Equities, Investments, Financial Market, Finance, Fixed Asset, Risk Modeling, Derivatives, Asset Management, Capital Markets, Statistical Methods, Financial Analysis, Return On Investment, Risk Analysis, Regression Analysis, Time Series Analysis and Forecasting, Estimation

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Dataflow: Qwik Start - Templates

      Skills you'll gain: Real Time Data, Dataflow, Data Pipelines, Command-Line Interface, Google Cloud Platform, Databases, Operational Databases, Data Processing, Big Data

      Beginner · Project · Less Than 2 Hours

    • U

      University of Maryland, College Park

      Agile Innovation and Problem Solving Skills

      Skills you'll gain: Brainstorming, Innovation, Ideation, Solution Design, Agile Product Development, Problem Solving, Agile Methodology, Complex Problem Solving, Requirements Analysis, User Requirements Documents, Root Cause Analysis, Business Risk Management, Empathy

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      AppSheet Administration

      Skills you'll gain: Data Integration, Administration, Enterprise Application Management, Governance, Team Management, User Provisioning, Data Sharing, Management Reporting, Role-Based Access Control (RBAC), Application Deployment, Systems Integration, Strategic Planning

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Foundations of IT Project Management

      Skills you'll gain: Project Management, Information Technology, Software Development Methodologies, Change Control, Project Scoping, IT Security Architecture, Project Risk Management, IT Infrastructure, Project Management Life Cycle, Agile Methodology, Resource Management, Kanban Principles, Cloud Computing, Scrum (Software Development), Compliance Management, Waterfall Methodology

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular brand management courses

    • Gestión de Ingresos: Universidad de Palermo
    • Command Line (CLI) Basics: Scrimba
    • Risk Assessment and Management in Cybersecurity: Board Infinity
    • Machine Learning for Smart Beta: Sungkyunkwan University
    • Architecting with Google Kubernetes Engine: Workloads en Français: Google Cloud
    • لوسائط الرقمية واستراتيجيات التسويق: University of Illinois Urbana-Champaign
    • Fundamentals of Remote Team Security: LearnQuest
    • Asset Pricing Models: Università di Napoli Federico II
    • Dataflow: Qwik Start - Templates: Google Cloud
    • Agile Innovation and Problem Solving Skills: University of Maryland, College Park

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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