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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • H

      Howard University

      Project Management Essentials

      Skills you'll gain: Project Management Life Cycle, Project Management Institute (PMI) Methodology, Project Management, Project Coordination, Agile Project Management, Project Risk Management, Scope Management, Project Controls, Project Planning, Project Closure, Stakeholder Management, Change Control, Leadership

      4.6
      Rating, 4.6 out of 5 stars
      ·
      962 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Strategic Management and Innovation

      Skills you'll gain: Business Strategy, Business Planning, Strategic Decision-Making, Strategic Thinking, Plan Execution, Goal Setting, Organizational Strategy, Resource Management, Peer Review, Competitive Analysis, Innovation, Organizational Structure, Project Implementation, Market Analysis, Culture Transformation, Change Management, Business Strategies, Global Marketing, Strategic Communication, Strategic Leadership

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Relational Databases, Stored Procedure, Databases, Data Science, Big Data, Query Languages, Data Cleansing, Data Visualization Software, GitHub, Business Analysis, Cloud Computing, Data Analysis, Digital Transformation, R Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      99K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Data Management

      Skills you'll gain: Dashboard, Data Storytelling, Data Warehousing, SQL, Data Governance, Data Security, Data Migration, Database Design, Data Literacy, Descriptive Statistics, Extract, Transform, Load, Data Mining, Cloud Storage, Data Visualization Software, Data Store, IBM DB2, Data Management, Relational Databases, MySQL, Excel Formulas

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Project Management

      Skills you'll gain: Stakeholder Management, IT Management, Project Management, Project Risk Management, Agile Project Management, Project Management Life Cycle, Agile Methodology, Technical Management, Scope Management, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM & Darden Digital Strategy

      Skills you'll gain: Strategic Thinking, Digital Transformation, Business Strategy, Cloud Computing Architecture, Competitive Analysis, Cloud Services, Large Language Modeling, Business Transformation, Cloud Security, Cloud Technologies, Cloud Infrastructure, Big Data, Artificial Intelligence, Cloud Platforms, Data Analysis, Statistical Analysis, Cloud Hosting, OpenAI, Product Lifecycle Management, Business Technologies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Leading People and Teams

      Skills you'll gain: Talent Management, Team Motivation, Team Building, Teamwork, Team Management, Talent Pipelining, Influencing, Team Leadership, People Development, Team Performance Management, Employee Onboarding, Employee Coaching, Conflict Management, Employee Engagement, Interviewing Skills, Persuasive Communication, Leadership, Professional Networking, Business Leadership, Leadership Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of London

      The Manager's Toolkit: A Practical Guide to Managing People at Work

      Skills you'll gain: People Management, Conflict Management, Human Resources Management and Planning, Employee Performance Management, Performance Appraisal, Leadership, Decision Making, Strategic Decision-Making, Team Motivation, Compensation Management, Recruitment, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Human Resource Management: HR for People Managers

      Skills you'll gain: Performance Management, Performance Appraisal, Employee Performance Management, Compensation Management, Compensation Strategy, Compensation and Benefits, Constructive Feedback, Workforce Planning, Human Resource Strategy, Human Resources, Employee Onboarding, Recruitment, Recruitment Strategies, Human Capital, Compensation Analysis, Talent Acquisition, Human Resources Management and Planning, People Management, Job Analysis, Payroll

      4.8
      Rating, 4.8 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • D

      DeepLearning.AI

      AI For Everyone

      Skills you'll gain: Data Ethics, Market Opportunities, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Team Building, Machine Learning, Strategic Thinking, Data Science, Needs Assessment, Deep Learning, Business Ethics, Artificial Neural Networks, Engineering Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations: Data, Data, Everywhere

      Skills you'll gain: Data Ethics, Data Analysis, Data-Driven Decision-Making, Google Sheets, Spreadsheet Software, Analytical Skills, Data Sharing, Data Cleansing, Data Processing, Data Visualization Software, SQL, Data Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      115K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Leading transformations: Manage change

      Skills you'll gain: Change Management, Organizational Change, Business Transformation, Process Management, Influencing, Leadership, Adaptability, Innovation, Resource Management, Gap Analysis, Dealing With Ambiguity, Resilience, Creative Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
    Business Analysis
    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…678…697

    In summary, here are 10 of our most popular brand management courses

    • Project Management Essentials: Howard University
    • Strategic Management and Innovation: Copenhagen Business School
    • Introduction to Data Science: IBM
    • IBM Data Management: IBM
    • Introduction to Project Management : IBM
    • IBM & Darden Digital Strategy: IBM
    • Leading People and Teams: University of Michigan
    • The Manager's Toolkit: A Practical Guide to Managing People at Work: University of London
    • Human Resource Management: HR for People Managers: University of Minnesota
    • AI For Everyone: DeepLearning.AI

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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