• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Administración de Recursos Humanos

      Skills you'll gain: Human Resource Strategy, Human Resources Management and Planning, Human Capital, Talent Management, Training and Development, Organizational Strategy, Workforce Development, Employee Training, Employee Retention, Leadership Development, Culture Transformation, Talent Acquisition, Performance Management, Recruitment Strategies, Organizational Structure, Branding

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      É

      École Nationale des Ponts et Chaussées

      Electric Vehicles and Mobility

      Skills you'll gain: Market Dynamics, Environmental Science, Energy and Utilities, Electric Power Systems, Transportation Operations, Market Analysis, Economics, Environmental Policy, Cost Benefit Analysis, Business Economics, Public Policies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.3K reviews

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Recommender Systems

      Skills you'll gain: AI Personalization, Taxonomy, Machine Learning Algorithms, System Design and Implementation, Applied Machine Learning, Business Metrics, Performance Testing, Data Synthesis, Solution Design, Machine Learning, Statistical Machine Learning, Advanced Mathematics, Analysis, Statistical Methods, Persona (User Experience), Dimensionality Reduction, Computational Thinking, Systems Design, A/B Testing, Algorithms

      4.3
      Rating, 4.3 out of 5 stars
      ·
      824 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      International Business

      Skills you'll gain: International Finance, Risk Analysis, Corporate Sustainability, Supply Chain Planning, Supply Chain Management, Commercial Laws, Logistics Management, Business Risk Management, Human Resources, Business Management, Market Opportunities, Risk Mitigation, Human Resources Management and Planning, Strategic Marketing, Marketing Strategies, Business Operations, Cultural Diversity, Ethical Standards And Conduct, Law, Regulation, and Compliance, Operational Risk

      4.8
      Rating, 4.8 out of 5 stars
      ·
      462 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of London

      Professional Skills for International Business

      Skills you'll gain: Professional Networking, Professional Development, Time Management, Professionalism, Verbal Communication Skills, Prioritization, Organizational Skills, Delegation Skills, Stakeholder Engagement, Stakeholder Communications, Executive Presence, LinkedIn, Communication, Interpersonal Communications, Business Communication, Collaboration, Communication Strategies, Relationship Building, Leadership, Brand Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      985 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      B

      Brightline Initiative

      Bridging the Gap between Strategy Design and Delivery

      Skills you'll gain: Peer Review, Plan Execution, Organizational Strategy, Business Planning, Gap Analysis, Strategic Leadership, Strategic Thinking, Business Strategy, Action Oriented, Organizational Effectiveness, Business Priorities, Program Evaluation, Change Management, Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      785 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Business Management Essentials

      Skills you'll gain: Process Management, Business Process, Decision Making, Process Analysis, Leadership and Management, Global Marketing, Performance Improvement, Organizational Leadership, Brand Management, People Management, Financial Statement Analysis, Strategic Marketing, Marketing, Financial Statements, Financial Analysis, Generally Accepted Accounting Principles (GAAP), Leadership, Business Strategy, Financial Management, Data Analysis

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      287 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Introduction to CRM with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Dashboard, Business Software, Systems Integration, Data Integration, Sales Pipelines, Data Management, Productivity Software, Customer Service, Sales Operations, Marketing, Email Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      954 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Amazon Web Services

      Architecting Solutions on AWS

      Skills you'll gain: Amazon Web Services, Serverless Computing, Cloud Computing Architecture, Cloud Solutions, AWS Identity and Access Management (IAM), Solution Architecture, Hybrid Cloud Computing, Amazon DynamoDB, Cloud Computing, Cloud Security, Amazon Elastic Compute Cloud, Identity and Access Management, Cloud Infrastructure, Database Administration, API Gateway, Server Side, Database Management, Software Architecture, Data Analysis, Data Visualization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      524 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      What is Corruption: Anti-Corruption and Compliance

      Skills you'll gain: Compliance Training, Compliance Management, Law, Regulation, and Compliance, Legal Risk, Compliance Auditing, Business Ethics, Risk Mitigation, Risk Analysis, Ethical Standards And Conduct, Risk Management, Due Diligence, Operations Management, Strategic Planning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      646 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Virginia

      Cost and Economics in Pricing Strategy

      Skills you'll gain: Price Negotiation, Revenue Management, Demand Planning, Market Dynamics, Customer Analysis, Regression Analysis, Economics, Customer Insights, Cost Management, Direct Selling, Marketing Channel, Competitive Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      678 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      HRCI

      Compensation and Benefits

      Skills you'll gain: Compensation and Benefits, Compensation Strategy, Compensation Management, Compensation Analysis, Payroll Systems, Payroll, Claims Processing, Benefits Administration, Payroll Processing, Human Resources, Employee Retention, Record Keeping

      4.7
      Rating, 4.7 out of 5 stars
      ·
      407 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…606162…312

    In summary, here are 10 of our most popular marketing strategy courses

    • Administración de Recursos Humanos: Universidad de Palermo
    • Electric Vehicles and Mobility: École Nationale des Ponts et Chaussées
    • Recommender Systems: University of Minnesota
    • International Business: University of Colorado Boulder
    • Professional Skills for International Business: University of London
    • Bridging the Gap between Strategy Design and Delivery: Brightline Initiative
    • Business Management Essentials: Illinois Tech
    • Introduction to CRM with HubSpot: Coursera Project Network
    • Architecting Solutions on AWS: Amazon Web Services
    • What is Corruption: Anti-Corruption and Compliance: University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok