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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    G

    Google

    Design a User Experience for Social Good & Prepare for Jobs

    Skills you'll gain: User Experience Design, Persona (User Experience), Responsive Web Design, Human Centered Design, Design, Design Research, Design Thinking, Usability Testing, Prototyping, Generative AI, Storytelling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    5K reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Analyze and Visualize Marketing Funnels

    Skills you'll gain: Dashboard, Data-Driven Decision-Making, Web Analytics, Google Analytics, Marketing Analytics, Performance Analysis, Business Intelligence, Looker (Software), Process Optimization, Customer Analysis, Analytics, Grafana, Tableau Software, Gap Analysis, Interactive Data Visualization, Data Presentation, Data Synthesis, User Flows, User Research, Descriptive Analytics

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Introduction to User Experience Principles and Processes

    Skills you'll gain: UI/UX Research, User Experience, User Centered Design, Interaction Design, Prototyping, Usability Testing, Usability, Design Thinking, Human Computer Interaction, Human Factors, User Interface (UI) Design, Ideation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    1.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    Personal Development And Business Productivity

    Skills you'll gain: Empathy, Strategic Decision-Making, Productivity, Self-Motivation, Time Management, Stress Management, Self-Discipline, Creativity, Mental Concentration, Growth Mindedness, Empathy & Emotional Intelligence, Data-Driven Decision-Making, Emotional Intelligence, Strategic Prioritization, Personal Development, Ingenuity, Critical Thinking, Resilience, Business Leadership, Organizational Skills

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Build Powerful AI Agents with OpenAI Tools

    Skills you'll gain: Generative AI Agents, Agentic systems, OpenAI API, AI Workflows, Tool Calling, OAuth, AI Orchestration, Middleware, Interoperability, API Gateway, Agentic Workflows, Software Development Tools, LLM Application, Prompt Engineering, AI Security, Application Programming Interface (API), Authentications, Real Time Data, Software Architecture, Systems Integration

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Biostatistics in Public Health

    Skills you'll gain: Biostatistics, Statistical Hypothesis Testing, Logistic Regression, Regression Analysis, Sampling (Statistics), Statistical Methods, Statistical Visualization, Statistical Analysis, Epidemiology, Quantitative Research, Descriptive Statistics, Probability & Statistics, Statistical Inference, Probability Distribution, Public Health, Scientific Methods, Statistics, Statistical Modeling, Advanced Analytics, Predictive Modeling

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Meta

    Fundamentals of Social Media Advertising

    Skills you'll gain: Paid media, Marketing Materials, Instagram, Advertising, Social Media, Facebook, Social Media Campaigns, Social Media Marketing, Social Media Content, Digital Advertising, Content Creation, Copywriting, Campaign Management, Information Privacy, Target Audience, Data Collection, Brand Management

    4.8
    Rating, 4.8 out of 5 stars
    ·
    2.6K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Minnesota

    Healthcare Marketplace

    Skills you'll gain: Competitive Analysis, Medical Devices, Payment Systems, Intellectual Property, Health Systems, Healthcare Industry Knowledge, Commercialization, Leadership Development, Health Care Administration, Managed Care, Product Management, Go To Market Strategy, Regulatory Affairs, New Product Development, Hospital Experience, Stakeholder Analysis, Pharmaceuticals, Organizational Structure, Market Opportunities, Medical Equipment

    4.5
    Rating, 4.5 out of 5 stars
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    1.5K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Coursera

    Segment and Validate Your Live Marketing Data

    Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Target Audience, Campaign Management, Data-Driven Decision-Making, Marketing Effectiveness, Performance marketing, Data Validation, Real Time Data, Customer Insights, Trend Analysis, Data Quality, Anomaly Detection, Benchmarking

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of Illinois Urbana-Champaign

    Managerial Economics and Business Analysis

    Skills you'll gain: Supply And Demand, Statistical Inference, Business Analytics, Descriptive Statistics, Sampling (Statistics), Market Dynamics, Business Planning, Statistical Hypothesis Testing, Financial Systems, Bank Regulations, Financial Policy, Banking, International Finance, Data-Driven Decision-Making, Data Analysis, Data Presentation, Economics, Statistical Analysis, Peer Review, Business Economics

    Build toward a degree

    4.8
    Rating, 4.8 out of 5 stars
    ·
    4.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    C

    Creo Incubator

    Leadership 101:Communication,Conflict resolution&Negotiation

    Skills you'll gain: Conflict Management, Active Listening, Creative Problem-Solving, Negotiation, Interpersonal Communications, Leadership, Communication Strategies, Stakeholder Management, Communication, Business Communication, Team Leadership, Strategic Communication, Cultural Sensitivity, Stakeholder Communications, Collaboration, Business Leadership, Organizational Leadership, Leadership Development, Behavioral Economics, Cross-Functional Team Leadership

    Beginner · Specialization · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    A

    Alex Genadinik

    ADVANCED Emotional Intelligence

    Skills you'll gain: Empathy, Creativity, Self-Awareness, Emotional Intelligence, Personal Development, Professional Development, Cognitive flexibility, Stress Management, Conflict Management, Cultural Diversity, Problem Solving, Mindfulness, Decision Making, Psychology

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • Design a User Experience for Social Good & Prepare for Jobs: Google
  • Analyze and Visualize Marketing Funnels: Coursera
  • Introduction to User Experience Principles and Processes: University of Michigan
  • Personal Development And Business Productivity: Alex Genadinik
  • Build Powerful AI Agents with OpenAI Tools: Coursera
  • Biostatistics in Public Health: Johns Hopkins University
  • Fundamentals of Social Media Advertising: Meta
  • Healthcare Marketplace: University of Minnesota
  • Segment and Validate Your Live Marketing Data: Coursera
  • Managerial Economics and Business Analysis: University of Illinois Urbana-Champaign

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