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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      Gemini in Google Drive - 繁體中文

      Skills you'll gain: Google Workspace, AI Personalization, Cloud Storage, Prompt Engineering, File Management, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for Network Engineers - Français

      Skills you'll gain: Google Cloud Platform, Virtual Private Networks (VPN), Network Administration, Network Planning And Design, Cloud Infrastructure, Network Infrastructure, Cloud Management, System Implementation

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Introduction to Website Development Technologies

      Skills you'll gain: Responsive Web Design, Web Development, Development Environment, Bootstrap (Front-End Framework), Version Control, HTML and CSS, Web Design, Javascript, GitHub, Cloud Hosting, Front-End Web Development, Web Development Tools, Application Deployment

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Strategic Leadership & Management

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts - 한국어

      Skills you'll gain: Customer Insights, Customer Analysis, Machine Learning Methods, Artificial Intelligence, Sales Strategy, Generative AI, Google Cloud Platform, Predictive Analytics, Analytics, Customer Data Management, Time Series Analysis and Forecasting, Marketing Strategies, Data Modeling

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Securing and Integrating Components of Your App - Português

      Skills you'll gain: Cloud Applications, Cloud Development, Google Cloud Platform, Application Development, Cloud API, API Gateway, Application Programming Interface (API), Serverless Computing, Authentications, Security Assertion Markup Language (SAML), Identity and Access Management, Event-Driven Programming, Node.JS, Microservices, Restful API, Authorization (Computing)

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      Change Management for Google Workspace - Español

      Skills you'll gain: Change Management, Stakeholder Engagement, Organizational Change, Google Workspace, Training and Development, Organizational Effectiveness, Customer Success Management, Strategic Communication, Communication Strategies, Needs Assessment

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Developing a Google SRE Culture - 日本語版

      Skills you'll gain: Site Reliability Engineering, Safety Culture, Culture Transformation, Continuous Delivery, DevOps, Service Level, Continuous Integration, Performance Measurement, Performance Metric, Change Management, Design Thinking, Automation, Data-Driven Decision-Making, Prototyping

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      G

      Google Cloud

      Change Management for Google Workspace Português Brasileiro

      Skills you'll gain: Change Management, Organizational Change, Stakeholder Engagement, Google Workspace, Process Development, Customer Success Management, Customer Communications Management, Organizational Strategy, Training and Development, Communication Strategies, Employee Engagement, Needs Assessment

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Managing Google Workspace - Português Brasileiro

      Skills you'll gain: Google Workspace, Gmail, Mobile Security, Data Management, Security Management, User Accounts, Event Monitoring, Data Import/Export

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Work with Gemini Models in BigQuery - Français

      Skills you'll gain: SQL, Generative AI, Applied Machine Learning, Google Cloud Platform, Big Data, Customer Relationship Management, Jupyter, Workflow Management, Artificial Intelligence and Machine Learning (AI/ML), Python Programming

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      B

      Board Infinity

      Advanced Hibernate Techniques

      Skills you'll gain: Model View Controller, Spring Framework, Java Platform Enterprise Edition (J2EE), Web Applications, Software Architecture, Enterprise Application Management, Data Validation, Data Management

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular brand management courses

    • Gemini in Google Drive - 繁體中文: Google Cloud
    • Gemini for Network Engineers - Français: Google Cloud
    • Introduction to Website Development Technologies: Packt
    • Graduate Certificate in Strategic Leadership & Management: University of Illinois at Urbana-Champaign
    • Gemini for Data Scientists and Analysts - 한국어: Google Cloud
    • Securing and Integrating Components of Your App - Português: Google Cloud
    • Change Management for Google Workspace - Español: Google Cloud
    • Developing a Google SRE Culture - 日本語版: Google Cloud
    • Change Management for Google Workspace Português Brasileiro: Google Cloud
    • Managing Google Workspace - Português Brasileiro : Google Cloud

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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