Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Social Media Marketing, Social Media Strategy, Social Media Management, Content Creation, Instagram, Digital Marketing, Digital Advertising, Customer Engagement, Brand Awareness, Marketing Analytics, Target Audience
Beginner · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Database Design, Data Processing, Web Scraping, Data Visualization, Relational Databases, Restful API, Web Services, SQL, Databases, Data Visualization Software, JSON, Interactive Data Visualization, Extensible Markup Language (XML), Data Structures, Programming Principles, Data Cleansing, Network Protocols, Data Analysis, Python Programming, Computer Programming
Build toward a degree
Beginner · Specialization · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Data Ethics, Data Literacy, Data-Driven Decision-Making, Drive Engagement
Beginner · Course · 1 - 4 Weeks
University of California, Davis
Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Search Engine Marketing, Content Creation, Social Media Strategy, Web Analytics and SEO, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Target Audience, Data Analysis, Digital Media Strategy, Analytics, Branding, Target Market, Forecasting, Content Development and Management, Content Marketing
Beginner · Specialization · 3 - 6 Months

IBM
Skills you'll gain: Data Storytelling, Dashboard, Data Presentation, Data Visualization Software, Web Scraping, Data Visualization, Exploratory Data Analysis, SQL, Unsupervised Learning, Interactive Data Visualization, Supervised Learning, Model Evaluation, Data Analysis, Jupyter, Data Manipulation, Data Literacy, Plotly, Generative AI, Professional Networking, Data Import/Export
Build toward a degree
Beginner · Professional Certificate · 3 - 6 Months

Fractal Analytics
Skills you'll gain: Prompt Engineering, Responsible AI, LLM Application, Generative AI Agents, Human Resources, AI Enablement, Information Privacy, Human Resource Policies, Employee Surveys, Interviewing Skills, Recruitment, Employee Onboarding, Employee Engagement, Talent Acquisition, Compliance Management
Intermediate · Course · 1 - 4 Weeks

Fractal Analytics
Skills you'll gain: MLOps (Machine Learning Operations), Generative AI, Model Deployment, Google Cloud Platform, AI Enablement, Artificial Intelligence, Machine Learning, User Interface (UI), Cloud Computing, Complex Problem Solving, Scalability, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Digital Transformation, Business Strategy, Cloud Computing Architecture, Data Wrangling, Competitive Analysis, Cloud Services, Cloud Deployment, Business Transformation, Responsible AI, Cloud Security, Cloud Infrastructure, Data Analysis, Big Data, Cloud Platforms, Cloud Computing, Data Cleansing, Apache Hadoop, Statistical Analysis, Generative AI, Data Science
Beginner · Specialization · 3 - 6 Months

University of Pennsylvania
Skills you'll gain: Human Capital, Employee Retention, Workforce Development, Human Resource Strategy, Employee Training, Digital Transformation, Organizational Strategy, Employee Engagement, Supply Chain Management, Human Resources Management and Planning, E-Commerce, Customer experience strategy (CX), Brand Strategy, Analytics, Talent Management, Retail Store Operations, Marketing Strategies, Business Technologies, Customer Insights, Performance Management
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Brand Awareness, Brand Management, Canva (Software), Brand Strategy, Branding, Brand Marketing, Logo Design, Social Media, Social Media Strategy, Social Media Campaigns, Target Audience, Social Media Marketing, Style Guides, AI Personalization, Email Marketing, Data Presentation, Digital Marketing, Generative AI, Marketing Analytics, Content Creation
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Email Automation, Marketing Automation, Marketing Strategies, Customer Analysis, Marketing Analytics, Lead Generation, Data-Driven Decision-Making, Customer Insights, Marketing, Data Storytelling, Strategic Marketing, Business Analytics, Business Metrics, AI Personalization, Data Analysis, Analytics, Advanced Analytics, Financial Forecasting, Automation, Revenue Forecasting
Beginner · Course · 1 - 4 Weeks

Vanderbilt University
Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, AI Enablement, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, HubSpot CRM, Business Process Automation, Email Marketing, Google Sheets, Workflow Management, Automation
Beginner · Specialization · 1 - 3 Months