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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
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    Coursera

    Technology & Software Sales Fundamentals

    Skills you'll gain: Account Strategy, Account Management, Selling Techniques, Technical Sales, Sales Territory Management, Cold Calling, Sales Process, Sales Strategy, Closing (Sales), Customer Relationship Building, Customer Engagement, B2B Sales, Consultative Selling, Customer Relationship Management, Solution Selling, Generative AI Agents, Lead Generation, Overcoming Objections, Return On Investment, Predictive Analytics

    4.7
    Rating, 4.7 out of 5 stars
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    496 reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    Social Media: Schedule and Respond Like a Pro

    Skills you'll gain: Social Media Management, Social Media Marketing, Social Media Content, Customer Communications Management, Digital Communications

    Beginner · Course · 1 - 4 Weeks

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    New
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    Coursera

    AI Keyword Research & Intent

    Skills you'll gain: Keyword Research, Research, Search Engine Optimization, Search Engine Marketing, User Research, Content Strategy, Web Analytics and SEO, AI Product Strategy, Content Creation

    Beginner · Course · 1 - 4 Weeks

  • Status: New
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    LearnQuest

    Social Selling: Leveraging Social Media for Sales Success

    Skills you'll gain: Sales, Sales Strategy, Sales Training, Sales Enablement, Marketing Automation, Sales Management, Sales Pipelines, Selling Techniques, Social Media Marketing, Social Media, Target Audience, Lead Generation, Social Media Campaigns, Customer Relationship Management (CRM) Software, Persona Development, Storytelling, Global Marketing, Trend Analysis, Competitive Intelligence, Benchmarking

    Beginner · Specialization · 1 - 3 Months

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    Alex Genadinik

    B2B Sales Skills From Cold Lead Generation To Closing Sales

    Skills you'll gain: Overcoming Objections, Lead Generation, B2B Sales, Sales Presentation, Closing (Sales), Negotiation, Inside Sales, Phone Sales, Cold Calling, Sales Process, Sales, Selling Techniques, Account Strategy, Sales Strategy, Outside Sales, Customer Acquisition Management, Marketing Strategies, Email Marketing, Rapport Building, Communication Strategies

    Mixed · Course · 3 - 6 Months

  • Status: New
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    LearnQuest

    The Science of Sales: Behavioral Insights and Psychology

    Skills you'll gain: Consultative Selling, Sales Management, Closing (Sales), Communication, Sales Prospecting, Selling Techniques, Sales Presentations, Sales Strategy, Consumer Behaviour, Sales, Sales Presentation, Sales Training, Marketing Psychology, Overcoming Objections, Initiative and Leadership, Solution Selling, Resilience, Sales Process, Persuasive Communication, Sales Support

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
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    Duke University

    Data Analysis with R

    Skills you'll gain: Bayesian Statistics, Statistical Hypothesis Testing, Sampling (Statistics), Statistical Inference, Exploratory Data Analysis, Peer Review, Regression Analysis, R (Software), Statistical Reporting, Probability Distribution, Statistical Analysis, Statistics, Data Analysis Software, Data Analysis, Probability & Statistics, Probability, R Programming, Statistical Modeling, Statistical Methods, Data Visualization

    4.7
    Rating, 4.7 out of 5 stars
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    7.6K reviews

    Beginner · Specialization · 3 - 6 Months

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    EDUCBA

    Analyze and Visualize Business Data with Power BI

    Skills you'll gain: Power BI, Data Modeling, Analytical Skills, Data Visualization, Data Presentation, Analysis, Business Reporting, Data Management, Data Storytelling, Business Analytics, Personally Identifiable Information, Management Reporting, Real Time Data, Analytics, Visualization (Computer Graphics), Customer Analysis, Time Series Analysis and Forecasting, Marketing Analytics, Data Security, Profit and Loss (P&L) Management

    Beginner · Specialization · 3 - 6 Months

  • Status: New
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    EDUCBA

    Analyze Data Using R for Statistical and Predictive Modeling

    Skills you'll gain: Data Visualization, Statistical Analysis, Predictive Modeling, R Programming, Data Manipulation, Business Analytics, Data Analysis, Probability & Statistics, Regression Analysis, Time Series Analysis and Forecasting, Case Studies, Decision Tree Learning, Data Structures

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Applied Data Science Capstone

    Skills you'll gain: Plotly, Predictive Modeling, Exploratory Data Analysis, Data Storytelling, Statistical Machine Learning, Data Science, Business Analytics, Data-Driven Decision-Making, Pandas (Python Package), Data Analysis, Web Scraping, Data Wrangling, Model Evaluation, Python Programming, SQL, GitHub

    4.7
    Rating, 4.7 out of 5 stars
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    7.4K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
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    Coursera

    Discover Keywords: Forecast Traffic & Costs

    Skills you'll gain: Keyword Research, Marketing Analytics, Data-Driven Decision-Making, Marketing Budgets, Marketing Effectiveness, Return On Investment, Search Engine Marketing, Forecasting, Performance marketing, Google Ads, Target Audience, Research

    Beginner · Course · 1 - 4 Weeks

  • Status: New
    New
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    Alex Genadinik

    Personal Branding: Path To Become A Top-1% Personal Brand

    Skills you'll gain: TikTok, LinkedIn, Closing (Sales), Strategic Partnership, Podcasting, Thought Leadership, Content Creation, Social Media Content, Brand Awareness, Social Media, Productivity Software, Social Media Marketing, Brand Strategy, Content Strategy, Business Planning, Business Relationship Management, Contract Negotiation, Web Analytics and SEO, Negotiation, Proposal Writing

    Beginner · Specialization · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Technology & Software Sales Fundamentals: Coursera
  • Social Media: Schedule and Respond Like a Pro: Coursera
  • AI Keyword Research & Intent: Coursera
  • Social Selling: Leveraging Social Media for Sales Success: LearnQuest
  • B2B Sales Skills From Cold Lead Generation To Closing Sales: Alex Genadinik
  • The Science of Sales: Behavioral Insights and Psychology: LearnQuest
  • Data Analysis with R: Duke University
  • Analyze and Visualize Business Data with Power BI: EDUCBA
  • Analyze Data Using R for Statistical and Predictive Modeling: EDUCBA
  • Applied Data Science Capstone: IBM

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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