Marketing Strategy and Techniques

Marketing Strategy and Techniques encompass the methods and plans employed by businesses to attract and engage customers, promote products and services, and achieve various business goals. Coursera's Marketing Strategy and Techniques catalogue teaches you about the essential elements of marketing strategy, customer behavior, market segmentation, and brand positioning. You'll learn how to design comprehensive marketing plans, leverage digital marketing techniques, conduct SWOT analysis, and utilize various marketing tools to effectively reach your target audience. The lessons also delve into the nuances of content marketing, social media strategy, SEO, SEM, and email marketing among others. Whether you're an aspiring marketer, small business owner, or simply interested in understanding the dynamics of marketing, these learnings will enable you to drive business growth and customer engagement.
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Explore the Pricing Strategy Course Catalog

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Value Propositions, Social Media Marketing, Social Media Strategy, Strategic Planning, Search Engine Optimization, Competitive Analysis, Business Modeling, Web Analytics and SEO, Business Strategy, Paid media, Content Marketing, Market Analysis, Marketing Strategy and Techniques, Email Marketing, Digital Marketing, Google Ads, Innovation, Product Development, Video Production

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    6 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Strategic Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Marketing Analytics, Target Market, Customer Insights, Data-Driven Decision-Making, Value Propositions, Market Data

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Strategic Marketing, Marketing, Marketing Management, Marketing Strategy and Techniques, Market Analysis, Hospitality Management, Product Marketing, Marketing Communications, Case Studies, Plan Execution, Consumer Behaviour, Target Market, Hotels and Accommodations

    5
    Rating, 5 out of 5 stars
    24 reviews

    Beginner · Course · 1 - 3 Months

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