• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      UX Design: From Concept to Prototype

      Skills you'll gain: User Experience Design, User Story, Prototyping, Wireframing, User Centered Design, Ideation, Conceptual Design, Interaction Design, Persona (User Experience), Usability Testing, Storyboarding, Mockups, User Research, Scenario Testing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      293 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial: Finanzas y Economía

      Skills you'll gain: Business Ethics, Negotiation, Purchasing, Business Writing, Business Communication, Forecasting, Auditing, Communication, Budgeting, Technical Communication, Vocabulary, English Language, Verbal Communication Skills, Leadership, Presentations, Financial Data, Business Economics, Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      411 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      London Business School

      Future Ready Company

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Digital Transformation, Resilience, Operational Risk, Leadership Development, Business Transformation, Business Continuity, Sustainability Reporting, Team Motivation, Business Ethics, Crisis Management, Risk Management, Business Risk Management, Artificial Intelligence and Machine Learning (AI/ML), Organizational Change, Leadership Studies, Change Management, Data Strategy, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      174 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Project Management and Planning

      Skills you'll gain: Project Closure, Work Breakdown Structure, Earned Value Management, Configuration Management, Project Portfolio Management, Negotiation, Project Management Life Cycle, Project Management, Project Schedules, Agile Methodology, Project Controls, Product Roadmaps, Scheduling, Conflict Management, Agile Project Management, Project Coordination, Risk Management, Project Planning, Team Leadership, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      81 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Negotiation, Mediation, and Conflict Resolution - Capstone Project

      Skills you'll gain: Mediation, Negotiation, Conflict Management, Intercultural Competence, Contract Negotiation, Cultural Diversity, Communication Strategies, Analysis, Value Propositions, Consultative Approaches, Process Design, Interpersonal Communications, Rapport Building, Active Listening

      4.8
      Rating, 4.8 out of 5 stars
      ·
      263 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Oral Communication for Engineering Leaders

      Skills you'll gain: Presentations, Technical Communication, Verbal Communication Skills, Public Speaking, Persuasive Communication, Communication Strategies, Communication, Visualization (Computer Graphics), Non-Verbal Communication, Stress Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      262 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      Plan de Negocios

      Skills you'll gain: Business Planning, Market Analysis, Value Propositions, Project Planning, Business Strategy, Market Opportunities, Risk Analysis, Financial Forecasting, Competitive Analysis, Business Risk Management, Financial Analysis, Strategic Decision-Making, Decision Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      144 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Maryland, College Park

      Fundamentals of Technology Sales

      Skills you'll gain: Closing (Sales), Sales Process, Sales Presentation, Technical Sales, Sales, Sales Development, Sales Management, Sales Strategy, Solution Sales Engineering, Prospecting and Qualification, Emerging Technologies, Outside Sales, Inside Sales, Needs Assessment, Consultative Approaches, Negotiation, Overcoming Objections, Cloud Computing, Cybersecurity

      4.7
      Rating, 4.7 out of 5 stars
      ·
      152 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Consulting Tools and Tips

      Skills you'll gain: Consulting, Management Consulting, Business Consulting, Benchmarking, Microsoft Excel, Business Research, Analysis, Market Research, Competitive Analysis, Market Analysis, Data Modeling, Supply Chain, Interviewing Skills, Trend Analysis, Business Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      348 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Leadership and Negotiation Skills

      Skills you'll gain: Interpersonal Communications, Social Skills, Negotiation, Communication, Assertiveness, Strategic Decision-Making, Emotional Intelligence, Business Communication, Constructive Feedback, Empathy, Active Listening, Conflict Management, Verbal Communication Skills, Cultural Diversity, Relationship Building, Employee Performance Management, Strategic Thinking, Intercultural Competence, Leadership, Decision Making

      4.5
      Rating, 4.5 out of 5 stars
      ·
      161 reviews

      Advanced · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Indian School of Business

      Creating a Portfolio

      Skills you'll gain: Portfolio Management, Investment Management, Performance Analysis, Financial Market, Text Mining, Technical Analysis, Market Analysis, Risk Management, Compliance Management, Risk Analysis, Regulatory Requirements, Benchmarking

      4.5
      Rating, 4.5 out of 5 stars
      ·
      320 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Introducción a la estrategia

      Skills you'll gain: Organizational Strategy, Governance, Corporate Strategy, Organizational Structure, Competitive Analysis, Business Planning, Business Strategy, Environmental Social And Corporate Governance (ESG), Business, Strategic Thinking, Entrepreneurship, Market Analysis, Stakeholder Management, Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      533 reviews

      Mixed · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…888990…316

    In summary, here are 10 of our most popular marketing strategy courses

    • UX Design: From Concept to Prototype: University of Michigan
    • Inglés Empresarial: Finanzas y Economía: Arizona State University
    • Future Ready Company: London Business School
    • Project Management and Planning: Johns Hopkins University
    • Negotiation, Mediation, and Conflict Resolution - Capstone Project: ESSEC Business School
    • Oral Communication for Engineering Leaders: Rice University
    • Plan de Negocios: Universidad de Palermo
    • Fundamentals of Technology Sales: University of Maryland, College Park
    • Consulting Tools and Tips: Emory University
    • Leadership and Negotiation Skills: Tecnológico de Monterrey

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok