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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


Popular Market Research Courses and Certifications


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    National Taiwan University

    大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions)

    Skills you'll gain: Marketing Analytics, Social Media, Business Analytics, Market Analysis, Customer Insights, Financial Data, Banking, Business Intelligence, Big Data, Analytics, Data-Driven Decision-Making, Financial Services

    4.8
    Rating, 4.8 out of 5 stars
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    413 reviews

    Beginner · Course · 1 - 3 Months

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    U

    University of Pennsylvania

    Business Strategies for A Better World

    Skills you'll gain: Social Impact, Demography, Sustainable Business, Return On Investment, Market Trend, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Project Scoping, Trend Analysis, Entrepreneurship, Strategic Leadership, Business Strategies, Sustainable Development, Feasibility Studies, International Relations, Business Ethics, Case Studies, Socioeconomics, Governance, Ethical Standards And Conduct

    4.7
    Rating, 4.7 out of 5 stars
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    1.8K reviews

    Beginner · Specialization · 3 - 6 Months

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    The University of Tokyo

    Welcome to Game Theory

    Skills you'll gain: Game Theory, Social Sciences, Negotiation, Behavioral Economics, Economics, Strategic Decision-Making, Decision Making, Business Strategy, Strategic Planning, Probability

    4.7
    Rating, 4.7 out of 5 stars
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    2K reviews

    Beginner · Course · 1 - 4 Weeks

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    R

    Real Madrid Graduate School Universidad Europea

    ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica

    Skills you'll gain: Analytics, Business Analytics, Trend Analysis, Data-Driven Decision-Making, Advanced Analytics, Data Analysis, Analysis, Predictive Analytics, Case Studies, Spatial Analysis, Mathematical Modeling, Data Collection, Performance Reporting, Data Presentation, Predictive Modeling, Innovation, Learning Styles, Leadership, Computer Vision, Communication

    Beginner · Course · 1 - 4 Weeks

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    L

    Lund University

    Writing in English at University

    Skills you'll gain: Editing, Proofreading, Writing, Grammar, English Language, Literacy, Style Guides, Formal Learning, Vocabulary

    4.7
    Rating, 4.7 out of 5 stars
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    830 reviews

    Beginner · Course · 1 - 4 Weeks

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    C

    Coursera

    Marketing Analytics: Data Predictions and Dashboards

    Skills you'll gain: Marketing Analytics, Dashboard, Data Visualization, Predictive Modeling, Data-Driven Decision-Making, Data Storytelling, Marketing Strategies, Business Analytics, Marketing, Data Visualization Software, Analytics, Customer Insights, Market Data, Market Research, Data Analysis, Strategic Decision-Making

    3.8
    Rating, 3.8 out of 5 stars
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    13 reviews

    Beginner · Course · 1 - 4 Weeks

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    Board Infinity

    Google Analytics: Quick Wins and Hacks for Marketers

    Skills you'll gain: Google Analytics, Marketing Analytics, Web Analytics, Marketing Effectiveness, Campaign Management, Digital Marketing, Target Audience, Customer Insights, Analytics, Performance Analysis, A/B Testing, Dashboard, Performance Metric, Content Strategy

    Beginner · Course · 1 - 4 Weeks

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    U

    University of Illinois Urbana-Champaign

    Investments I: Fundamentals of Performance Evaluation

    Skills you'll gain: Investment Management, Investments, Finance, Portfolio Management, Business Valuation, Financial Modeling, Financial Market, Equities, Return On Investment, Financial Analysis, Portfolio Risk, Asset Management, Microsoft Excel, Regression Analysis, Risk Analysis, Performance Analysis, Estimation, Cash Flows

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
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    926 reviews

    Intermediate · Course · 1 - 3 Months

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    D

    Duke University

    Entrepreneurial Finance: Strategy and Innovation

    Skills you'll gain: Financial Modeling, Blockchain, FinTech, Portfolio Risk, Entrepreneurial Finance, Financial Market, Business Valuation, Risk Management, Excel Formulas, Emerging Technologies, Cryptography, Risk Analysis, Fundraising and Crowdsourcing, Financial Trading, Probability Distribution, R (Software), Financial Analysis, Entrepreneurship, Finance, Microsoft Excel

    4.5
    Rating, 4.5 out of 5 stars
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    1.4K reviews

    Intermediate · Specialization · 3 - 6 Months

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    Coursera

    How to Innovate with the Strategy Canvas for Competitiveness

    Skills you'll gain: Business Strategy, Strategic Thinking, Value Propositions, Competitive Analysis, Entrepreneurship, New Business Development, Market Research, Innovation, Strategic Planning, Organizational Strategy, Spreadsheet Software, Leadership

    4.4
    Rating, 4.4 out of 5 stars
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    14 reviews

    Intermediate · Guided Project · Less Than 2 Hours

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    U

    University of Virginia

    Business Strategy in Practice (Project-centered Course)

    Skills you'll gain: Peer Review, Organizational Strategy, Business Research, Project Management, Business Strategy, Competitive Analysis, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Presentations

    4.7
    Rating, 4.7 out of 5 stars
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    207 reviews

    Mixed · Course · 1 - 3 Months

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    T

    The Hong Kong University of Science and Technology

    Monetary Policy in the Asia Pacific

    Skills you'll gain: Market Liquidity, Analysis, Financial Policy, Economics, International Finance, Financial Market, Financial Regulation, Market Dynamics, Supply And Demand, Forecasting

    4.8
    Rating, 4.8 out of 5 stars
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    336 reviews

    Intermediate · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular market research courses

  • 大數據分析:商業應用與策略管理 (Big Data Analytics: Business Applications and Strategic Decisions): National Taiwan University
  • Business Strategies for A Better World: University of Pennsylvania
  • Welcome to Game Theory: The University of Tokyo
  • ¿Cómo hemos llegado hasta aquí?El desarrollo de la analítica: Real Madrid Graduate School Universidad Europea
  • Writing in English at University: Lund University
  • Marketing Analytics: Data Predictions and Dashboards: Coursera
  • Google Analytics: Quick Wins and Hacks for Marketers: Board Infinity
  • Investments I: Fundamentals of Performance Evaluation: University of Illinois Urbana-Champaign
  • Entrepreneurial Finance: Strategy and Innovation: Duke University
  • How to Innovate with the Strategy Canvas for Competitiveness: Coursera

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