Competitive Analysis

Competitive Analysis is a critical research methodology that involves assessing the strategies and attributes of competing businesses or products. Coursera's Competitive Analysis catalogue teaches you how to conduct insightful competitive analysis to make informed business decisions. You'll learn to analyze competitors' strengths and weaknesses, understand market trends, evaluate market opportunities, and formulate effective business strategies. This skillset is useful for those in marketing, product development, strategic planning, and other business roles where understanding the competitive landscape is key to success. It includes hands-on experience in utilizing tools and frameworks like SWOT, Porter's Five Forces, and PESTEL, among others.
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Results for "competitive analysis"

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Business Planning, Marketing Strategies, Product Marketing, Go To Market Strategy, Marketing Strategy and Techniques, Case Studies, Planning, Target Market, Marketing Budgets, Marketing Analytics, Brand Strategy, Market Analysis, Competitive Analysis, Profit and Loss (P&L) Management

  • Status: Free Trial

    Skills you'll gain: Financial Statements, Business Planning, Sampling (Statistics), Management Training And Development, Descriptive Statistics, Organizational Structure, Change Management, Data Presentation, Professional Networking, Business Mathematics, Verbal Communication Skills, Team Building, Team Management, Business Strategy, Professionalism, Resource Allocation, Competitive Analysis, Linear Algebra, Mathematical Modeling, International Finance

  • Status: New
    Status: Free Trial

    Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Target Market, Marketing Strategies, Marketing, Strategic Marketing, Consumer Behaviour, Competitive Analysis, Integrated Marketing Communications, Marketing Effectiveness, Social Media Strategy, Marketing Planning, Marketing Strategy and Techniques, Advertising Campaigns, Business

  • Status: Free Trial

    Fundação Instituto de Administração

    Skills you'll gain: Sales Strategy, Sales, Sales Management, Market Intelligence, Competitive Intelligence, Case Studies, Business Strategy, Customer Analysis, Analysis, Competitive Analysis, Strategic Decision-Making, Market Analysis, Business Research

  • Status: Free Trial

    Skills you'll gain: FinTech, Technology Strategies, Payment Systems, Case Studies, Financial Services, Digital Transformation, International Finance, Banking Services, Mobile Banking, Banking, Innovation, Financial Regulations, Business Technologies, Business Transformation, Financial Market, Competitive Analysis, Analysis, Financial Regulation, Business Strategy, Business Analysis

  • Status: New
    Status: Free Trial

    Skills you'll gain: Business Strategy, Organizational Strategy, Business Planning, Strategic Decision-Making, Stakeholder Management, Data Visualization, Competitive Analysis, Market Analysis, Goal Setting, Key Performance Indicators (KPIs), Analysis, Performance Metric

  • Status: Free Trial

    University of Virginia

    Skills you'll gain: Price Negotiation, Market Dynamics, Product Lifecycle Management, Revenue Management, Competitive Analysis, Target Market, Global Marketing, Market Share, Consumer Behaviour, Business Strategy, Product Strategy, Marketing Psychology, Marketing, Cost Accounting, Customer Insights, Customer Analysis, Value Propositions, Strategic Marketing, Economics, Presentations

  • Status: Free Trial

    Skills you'll gain: Peer Review, Organizational Strategy, Business Research, Project Management, Business Strategy, Competitive Analysis, Business Analysis, Strategic Decision-Making, Business Communication, Analysis, Report Writing, Business Writing, Presentations

  • Status: New
    Status: Preview

    Skills you'll gain: Consultative Selling, Value Propositions, Sales Strategy, Executive Presence, Solution Selling, B2B Sales, Sales Presentations, Global Marketing, Stakeholder Communications, Business Communication, Strategic Partnership, Competitive Analysis, Active Listening, Customer Insights, Needs Assessment, Relationship Building

  • Status: New

    Skills you'll gain: Content Performance Analysis, Content Strategy, Stakeholder Communications, User Experience, UI/UX Strategy, User Research, User Interface and User Experience (UI/UX) Design, Test Planning, Data-Driven Decision-Making, Web Analytics, Competitive Analysis, Writing, Editing, Quality Assessment

  • Status: New
    Status: Free Trial

    Skills you'll gain: Campaign Management, Social Media, Content Performance Analysis, Digital Marketing, Social Media Marketing, Digital Media Strategy, Case Studies, Marketing Strategies, Strategic Marketing, Social Media Strategy, Marketing, Marketing Strategy and Techniques, Competitive Analysis, Global Marketing, Facebook, LinkedIn, Business Strategy

  • Status: Free Trial

    Skills you'll gain: Business Modeling, Strategic Decision-Making, Entrepreneurship, Market Opportunities, Ideation, Innovation, Business Strategies, Customer Insights, Market Analysis, New Business Development, Competitive Analysis, Value Propositions

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  • Ludwig-Maximilians-Universität München (LMU)
  • University of Illinois Urbana-Champaign