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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


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    SkillsBooster Academy

    Perplexity AI: A Comprehensive Guide to Generative AI

    Skills you'll gain: Prompt Engineering, AI Personalization, Content Creation, Campaign Management, Keyword Research, Marketing, Generative AI Agents, Email Marketing, Digital Marketing, Search Engine Optimization, Artificial Intelligence and Machine Learning (AI/ML), Business Marketing, Content Marketing, ChatGPT, Social Media Marketing, Business Process Automation, Automation, Market Trend, Business, Business Management

    Beginner · Course · 1 - 3 Months

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    Coursera

    Interactive Document Design in Canva

    Skills you'll gain: Interactive Design, Canva (Software), Layout Design, Digital Design, Information Architecture, Browser Compatibility, Graphic and Visual Design, Typography, Design Strategies, Color Theory, Design Elements And Principles, Quality Assurance

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Foundations of Business Strategy and Research

    Skills you'll gain: Qualitative Research, Market Research, Strategic Decision-Making, Key Performance Indicators (KPIs), Quantitative Research, Innovation, Target Audience, Data-Driven Decision-Making, Sustainable Business, Benchmarking, Business Acumen, Value Propositions, Descriptive Statistics, Performance Measurement, Ideation, Team Performance Management, Competitive Analysis, Risk Management, Business Strategy, Data Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    196 reviews

    Intermediate · Specialization · 3 - 6 Months

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    PwC

    Data Visualization with Advanced Excel

    Skills you'll gain: Data Visualization, Data Presentation, Dashboard, Data Storytelling, Data Visualization Software, Microsoft Excel, Spreadsheet Software, Excel Formulas, Graphing, Pivot Tables And Charts, Data Modeling, Databases, Data Analysis, Simulation and Simulation Software

    4.8
    Rating, 4.8 out of 5 stars
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    3K reviews

    Beginner · Course · 1 - 4 Weeks

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    University of Michigan

    Moneyball and Beyond

    Skills you'll gain: Analytics, Data Analysis, Statistical Analysis, Probability & Statistics, Statistics, Python Programming, Data Manipulation

    4.5
    Rating, 4.5 out of 5 stars
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    53 reviews

    Intermediate · Course · 1 - 3 Months

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    Pontificia Universidad Católica de Chile

    Escalamiento exitoso e Innovación en los Negocios

    Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Business Leadership, Business Development, Marketing, Leadership and Management, Corporate Finance, Strategic Decision-Making, Business Management, Global Marketing, Governance, International Finance, Organizational Structure

    4.7
    Rating, 4.7 out of 5 stars
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    149 reviews

    Mixed · Course · 1 - 3 Months

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    EDUCBA

    AI for Business Ethics & Financial Strategy Mastery

    Skills you'll gain: Data Ethics, Financial Modeling, Responsible AI, AI Security, Financial Forecasting, Financial Statements, Depreciation, Business Ethics, Balance Sheet, Capital Budgeting, Artificial Intelligence, Strategic Decision-Making, Data Management, Information Privacy, Financial Analysis, Excel Formulas, Ethical Standards And Conduct, Finance, Business Strategy, Business

    Beginner · Specialization · 3 - 6 Months

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    IBM

    SQL: A Practical Introduction for Querying Databases

    Skills you'll gain: SQL, Relational Databases, Microsoft SQL Servers, MySQL, Query Languages, Database Systems, Databases, Database Management, Stored Procedure, IBM DB2, Data Manipulation, Data Analysis, Transaction Processing

    4.7
    Rating, 4.7 out of 5 stars
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    683 reviews

    Beginner · Course · 1 - 3 Months

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    University of Illinois Urbana-Champaign

    Digital Content Planning and Management

    Skills you'll gain: Content Management, Digital Content, Target Audience, Content Strategy, Web Content, Marketing Planning, Content Performance Analysis, Digital Assets, Content Creation, Content Marketing, Governance, Auditing

    4.7
    Rating, 4.7 out of 5 stars
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    89 reviews

    Beginner · Course · 1 - 3 Months

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    LearnQuest

    Advanced Sales Training: Challenging, Coaching, and Closing

    Skills you'll gain: Overcoming Objections, Consultative Selling, Coaching, Sales Strategy, Sales Training, Sales Prospecting, Collaboration, Consumer Behaviour, Diversity Awareness, Cultural Sensitivity, Upselling, Customer Relationship Management, Virtual Teams, Sales Presentation, Sales Pipelines, Negotiation, Business Communication, Communication Strategies, Virtual Networking, Interpersonal Communications

    Beginner · Specialization · 1 - 3 Months

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    Universidade de São Paulo

    UX / UI: Fundamentos para o design de interface

    Skills you'll gain: Usability Testing, Wireframing, Information Architecture, User Interface (UI) Design, UI Components, User Experience Design, Prototyping, User Research, Design Research, Style Guides, Design Elements And Principles, Responsive Web Design, Verification And Validation

    4.5
    Rating, 4.5 out of 5 stars
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    788 reviews

    Beginner · Course · 1 - 3 Months

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    Coursera

    Scaling No-Code Automation with Reflect

    Skills you'll gain: Test Case, Test Automation, Test Execution Engine, Regression Testing, CI/CD, API Testing, Continuous Integration, Continuous Deployment, No-Code Development, Test Planning, Test Data, Maintainability, Debugging, Scalability

    Advanced · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Perplexity AI: A Comprehensive Guide to Generative AI: SkillsBooster Academy
  • Interactive Document Design in Canva: Coursera
  • Foundations of Business Strategy and Research: Coursera
  • Data Visualization with Advanced Excel: PwC
  • Moneyball and Beyond: University of Michigan
  • Escalamiento exitoso e Innovación en los Negocios: Pontificia Universidad Católica de Chile
  • AI for Business Ethics & Financial Strategy Mastery: EDUCBA
  • SQL: A Practical Introduction for Querying Databases: IBM
  • Digital Content Planning and Management: University of Illinois Urbana-Champaign
  • Advanced Sales Training: Challenging, Coaching, and Closing: LearnQuest

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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