Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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4online degrees
275courses

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Results for "consumer behaviour"

  • Status: Preview

    West Virginia University

    Skills you'll gain: Music, Music History, Intellectual Property, Consumer Behaviour, Event Management, Live Streaming, Regulation and Legal Compliance, Production Process, Digital Transformation, Promotional Strategies

  • Status: Free Trial

    University of California, Davis

    Skills you'll gain: Food and Beverage, Consumer Behaviour, Quality Assurance, Laboratory Testing, Product Testing, Usability Testing, Science and Research, Data Collection, Nutrition and Diet, Surveys, Scientific Methods, Research, Psychology, Acceptance Testing, Analytical Testing, Biology, Product Development, Analytical Skills, Medical Science and Research, Physiology

  • Status: Preview

    Skills you'll gain: Hospitality, Digital Transformation, Sustainable Development, Cultural Diversity, Socioeconomics, Environmental Issue, Environment and Resource Management, Economic Development, Consumer Behaviour, Technology Strategies, Climate Change Adaptation, Market Dynamics

  • Status: Free

    Skills you'll gain: Competitive Analysis, Value Propositions, Growth Strategies, Market Opportunities, Business Strategies, Consumer Behaviour, Target Market, Customer Insights, Price Negotiation, Market Analysis

  • Status: Preview

    Shanghai Jiao Tong University

    Skills you'll gain: Human Factors, Industrial and Organizational Psychology, Consumer Behaviour, Marketing Psychology, Organizational Leadership, Psychological Evaluations, Psychology, Professional Development, Mental Health, Human Resource Strategy, Criminal Investigation and Forensics, Leadership, Decision Making, Scientific Methods, Relationship Building

  • Status: Free Trial

    Skills you'll gain: Retail Management, Marketing Channel, Merchandising, Conflict Management, Market Opportunities, Retail Sales, Supply Chain, E-Commerce, Market Dynamics, Vendor Relationship Management, Cross-Channel Marketing, Growth Strategies, Supply Chain Planning, Promotional Strategies, Company, Product, and Service Knowledge, Strategic Partnership, Consumer Behaviour, Customer experience strategy (CX)

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Land Management, Risk Management, Real Estate, Legal Risk, Water Resource Management, Balance Sheet, Food and Beverage, Supply Chain, Environmental Social And Corporate Governance (ESG), Investments, Commercial Real Estate, Property and Real Estate, Food Quality Assurance And Control, Risk Mitigation, Business Risk Management, Transportation, Supply Chain, and Logistics, Supply Chain Systems, Asset Management, Financial Analysis, Consumer Behaviour

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Marketing Planning, Consumer Behaviour, Survey Creation, Market Research, Product Lifecycle Management, Marketing Strategies, Marketing Effectiveness, Strategic Marketing, Marketing Communications, Product Management, Data Analysis, Product Strategy, Marketing, Business Planning, Data Collection, Target Market, Marketing Psychology, Value Propositions, Product Marketing, Market Data

  • Status: Free Trial

    Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics, Strategic Partnership, Competitive Analysis, Marketing Strategies, Web Design and Development, Consumer Behaviour

  • Status: Preview

    Skills you'll gain: Interviewing Skills, Product Knowledge, Business Communication, Marketing, Oral Expression, Product Demonstration, Marketing Strategies, Verbal Communication Skills, Customer Service, Business Writing, Business Ethics, Oral Comprehension, Advertising, Vocabulary, Language Learning, Consumer Behaviour

  • Status: Preview

    Skills you'll gain: Marketing Analytics, Analytical Skills, Data Analysis, Data Collection, Marketing, Analytics, Market Research, Data-Driven Decision-Making, Customer Insights, Statistical Methods, Business Metrics, Consumer Behaviour, Brand Strategy

  • Status: Free Trial

    Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Text Mining, Consumer Behaviour, Data Mining, Social Network Analysis, Customer Insights, Market Analysis, Data Analysis Software, Trend Analysis, Research

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