• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      M

      Meta

      Publicidad con Meta

      Skills you'll gain: Content Performance Analysis, Campaign Management, Performance Analysis, Social Media Campaigns, Marketing Budgets, Facebook, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Digital Advertising, Target Audience, Paid media, Social Media, Instagram, Social Media Marketing, Bidding, Budget Management, Scheduling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      229 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      International Business and Culture

      Skills you'll gain: Global Marketing, Target Market, Market Opportunities, Organizational Structure, Marketing Strategies, Human Resources Management and Planning, B2B Sales, Cultural Diversity, Business, Cultural Sensitivity, Business-To-Consumer

      4.8
      Rating, 4.8 out of 5 stars
      ·
      115 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      ChatGPT for Beginners: Using AI for Market Research

      Skills you'll gain: ChatGPT, Market Research, Market Analysis, Marketing, Prompt Engineering, Language Interpretation, Translation, and Studies, Generative AI, Marketing Collateral, Content Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Total Rewards & the Role of Compensation & Benefits

      Skills you'll gain: Compensation and Benefits, Compensation Management, Compensation Strategy, Benefits Administration, Human Resources, Human Resource Strategy, Employee Retention, Organizational Strategy, Performance Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      49 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Diseño de proyectos para promover el bienestar

      Skills you'll gain: Planning, Goal Setting, Program Evaluation, Strategic Planning, Adaptability, Constructive Feedback, Collaboration, Critical Thinking and Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      400 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Success with Integrity: Business Ethics Foundation

      Skills you'll gain: Business Ethics, Ethical Standards And Conduct, Decision Making, Trustworthiness, Professionalism, Personal Integrity, Business Management, Strategic Decision-Making, Global Marketing, Compliance Management, Leadership Studies, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Conflict Management, Team Leadership

      4.9
      Rating, 4.9 out of 5 stars
      ·
      136 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Risk Management Professional (PMI-RMP®) Certification Course

      Skills you'll gain: Risk Analysis, Project Risk Management, Risk Management, Risk Mitigation, Contingency Planning, Continuous Monitoring, Conflict Management, Performance Analysis, Stakeholder Engagement, Business Risk Management, Earned Value Management, Operational Risk, Estimation, Stakeholder Management, Communication Planning, Program Management, Project Management, Stakeholder Communications, Management Reporting, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      45 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Content Creation for TikTok, YouTube, Instagram, Facebook

      Skills you'll gain: TikTok, Video Production, Content Creation, Web Analytics and SEO, Content Performance Analysis, Social Media Content, Search Engine Optimization, Video Editing, Photography, Social Media, Branding, Social Media Marketing, Social Media Strategy, Content Strategy, Photo Editing, Storytelling, Social Media Campaigns, Drive Engagement, Digital Content, Photo/Video Production and Technology

      4.4
      Rating, 4.4 out of 5 stars
      ·
      8 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Corporate Communications

      Skills you'll gain: Corporate Communications, Storytelling, Internal Communications, Strategic Communication, Social Media, Interpersonal Communications, Employee Engagement, Telecommuting, Public Relations, Business Communication, Communication Strategies, Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      75 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      Universidad de los Andes

      Herramientas de la Economía Circular

      Skills you'll gain: Proposal Development, Process Analysis, Corporate Sustainability, Sustainability Reporting, Project Design, Systems Thinking, Waste Minimization, Economic Development, Environmental Resource Management, Operational Efficiency, Business Solutions, Presentations, Cost Benefit Analysis, Strategic Partnership, Innovation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      130 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Launch Strategy: 5 Steps to Capstone Experience

      Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      131 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Medir y optimizar campañas de marketing en redes sociales

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Strategy, Social Media Management, Marketing Analytics, Campaign Management, Marketing Budgets, Digital Advertising, Content Performance Analysis, Marketing, A/B Testing, Facebook, Advertising, Return On Investment, Cross-Channel Marketing, Verbal Communication Skills

      4.9
      Rating, 4.9 out of 5 stars
      ·
      212 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…110111112…316

    In summary, here are 10 of our most popular marketing strategy courses

    • Publicidad con Meta: Meta
    • International Business and Culture: University of Colorado Boulder
    • ChatGPT for Beginners: Using AI for Market Research: Coursera Project Network
    • Total Rewards & the Role of Compensation & Benefits: Automatic Data Processing, Inc. (ADP)
    • Diseño de proyectos para promover el bienestar: Universidad de los Andes
    • Success with Integrity: Business Ethics Foundation: Coursera Instructor Network
    • Risk Management Professional (PMI-RMP®) Certification Course: LearnKartS
    • Content Creation for TikTok, YouTube, Instagram, Facebook: Coursera
    • Introduction to Corporate Communications: University of California, Irvine
    • Herramientas de la Economía Circular: Universidad de los Andes

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok