What is a business model?

A business model is a format of work structure that helps companies define the characteristics of their business. In a business model, a company states what they do and what they create, who they sell to and who buys it, and how much money they make versus how much it costs to produce profits. In other words, a business model helps a company determine how it will create value. Business models tell investors and customers how a particular company plans to solve certain business problems, and in doing so, what the potential upside of the business model might hold. If a company cannot live up to its business model, then it may choose to cease operations.

What is it important to learn about business models?

It's important to learn that business models are the modern assessment vehicle for how businesses are viewed. Learning about business models can help you articulate your own vision down the road when you have great ideas for businesses and need to interest investors in your idea. When a business forms, it needs to develop and make a case for a business model to gather the basic assumptions about the company's business goal. A business model can also help you learn what path a company will take to chase any potential work opportunity.

What careers can I work in by learning business models?

When you learn about business models, the knowledge you gain can help you find career work in technology companies, advertising agencies, financial consultancies, banking, manufacturing, and other fields. This is because researching, developing, and creating a business model requires insightful thought and analysis about the business opportunity, the target market, and the potential for the business model. As you learn about business models, you start to acquire tips and techniques that help define what the business is and in what direction it's headed. That knowledge can help you grow your career faster within a corporation or a startup.

How can taking online courses help me learn about business models?

Taking online courses to learn about business models is a smart way to gain real-world insights into how certain companies have evolved to bring their products into the world. You will be exposed to both business innovators and opportunistic dreamers who figured out a way to sell a business model to investors, customers, and the world at large. When you gain this knowledge, you'll have the tools to go out and develop your own business model to create your own success.

What are the benefits of taking an online Business Model course?

Online Business Model courses offer a convenient and flexible way to enhance your existing knowledge or learn new Business Model skills. With a wide range of Business Model classes, you can conveniently learn at your own pace to advance your Business Model career skills.

What Business Model courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Business Model, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Business Model Courses - Learn Business Model Online

Explore the Business Model Course Catalog

University of Pennsylvania
Finance & Quantitative Modeling for Analysts
Skills you'll gain: Return On Investment, Financial Reporting, Finance, Financial Data, Capital Budgeting, Financial Statements, Financial Modeling, Mathematical Modeling, Statistical Modeling, Regression Analysis, Business Modeling, Income Statement, Financial Analysis, Risk Analysis, Cash Flows, Business Mathematics, Financial Planning, Spreadsheet Software, Google Sheets, Excel Formulas
4.5
Rating, 4.5 out of 5 stars
16K reviews
Beginner · Specialization · 3 - 6 Months
Johns Hopkins University
Psychological First Aid
Skills you'll gain: Triage, Crisis Intervention, Rapport Building, Emergency Response, Trauma Care, First Aid, Interpersonal Communications, Mental Health, Stress Management, Patient Referral, Health Assessment
4.8
Rating, 4.8 out of 5 stars
20K reviews
Mixed · Course · 1 - 3 Months
Coursera Project Network
Small Business Marketing Using YouTube
Skills you'll gain: Marketing Analytics, Social Media Marketing, Business Marketing, Digital Marketing, Marketing Channel, Social Media Management, Customer Engagement, Gmail, Marketing Strategy and Techniques, Target Audience, Content Creation, Customer Relationship Building
4.7
Rating, 4.7 out of 5 stars
1.3K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
University of New Mexico
Entrepreneurial Strategic Management
Skills you'll gain: Strategic Decision-Making, Business Strategy, Business Metrics, Organizational Strategy, Entrepreneurship, Competitive Analysis, Performance Measurement, Market Dynamics, Innovation, Business Economics
4.6
Rating, 4.6 out of 5 stars
318 reviews
Mixed · Course · 1 - 3 Months
ESSEC Business School
Foundations of strategic business analytics
Skills you'll gain: Business Analytics, Forecasting, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Information Technology, Statistical Analysis, Communication, Business Strategy, Business, Business Intelligence, Data Analysis, Data Mining, Data Visualization, Regression Analysis
4.4
Rating, 4.4 out of 5 stars
654 reviews
Mixed · Course · 1 - 3 Months
University of Colorado Boulder
Introduction to Data Analytics for Business
Skills you'll gain: Data Governance, Analytics, Business Analytics, Data Storage, Data Management, Big Data, Databases, Business Intelligence, Data Analysis, Relational Databases, Data Quality, SQL, Organizational Structure, Cloud Computing, Data Manipulation
4.7
Rating, 4.7 out of 5 stars
3.1K reviews
Beginner · Course · 1 - 4 Weeks
ESSEC Business School
Strategic Business Analytics
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Statistical Methods, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Advanced Analytics, Statistical Analysis, Communication, Market Research, Complex Problem Solving, Analytics, Business Analysis, Data Analysis, Value Propositions
4.4
Rating, 4.4 out of 5 stars
1.3K reviews
Advanced · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Digital Marketing
Skills you'll gain: Data Storytelling, Data Visualization, Email Marketing, Data Presentation, Google Analytics, Digital Marketing, Analytics, Marketing Communications, Business Analytics, Content Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing Management, Marketing, Web Analytics, Strategic Marketing, Digital Communications, Integrated Marketing Communications, Media Strategy
4.7
Rating, 4.7 out of 5 stars
23K reviews
Beginner · Specialization · 3 - 6 Months
University of California San Diego
Data Structures and Algorithms
Skills you'll gain: Data Structures, Graph Theory, Algorithms, Network Routing, Debugging, Network Model, Bioinformatics, Operations Research, Data Storage, Development Testing, Software Testing, Theoretical Computer Science, Computational Thinking, Network Analysis, Programming Principles, Computer Programming, Epidemiology, C++ (Programming Language), Infectious Diseases, Distributed Computing
4.6
Rating, 4.6 out of 5 stars
17K reviews
Intermediate · Specialization · 3 - 6 Months
IBM
IBM Data Analytics with Excel and R
Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Shiny (R Package), Data Wrangling, Exploratory Data Analysis, Statistical Visualization, Relational Databases, Big Data, Ggplot2, Database Design, Data Analysis, Data Mining, Dashboard, Excel Formulas, Data Manipulation, Web Scraping, Microsoft Excel
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
28K reviews
Beginner · Professional Certificate · 3 - 6 Months
Copenhagen Business School
Strategic Management
Skills you'll gain: Strategic Thinking, Business Strategy, Business Strategies, Strategic Decision-Making, Strategic Leadership, Business Transformation, Technology Strategies, Competitive Analysis, Global Marketing, Consumer Behaviour
4.7
Rating, 4.7 out of 5 stars
4.4K reviews
Mixed · Course · 1 - 3 Months
Coursera Project Network
Getting Started with Microsoft Excel
Skills you'll gain: Microsoft Excel, Excel Formulas, Spreadsheet Software, Data Entry, Microsoft 365
4.6
Rating, 4.6 out of 5 stars
12K reviews
Intermediate · Guided Project · Less Than 2 Hours