• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
​
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Preview
    Preview
    N

    Northwestern University

    The Talmud: A Methodological Introduction

    Skills you'll gain: Legal Research, Ancient History, Research, Liberal Arts, Cultural Responsiveness, Research Methodologies

    4.6
    Rating, 4.6 out of 5 stars
    ·
    298 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    ¿Cómo construir mi modelo de negocio?

    Skills you'll gain: Strategic Partnership, Business Modeling, Value Propositions, Business Development, Resource Allocation, New Product Development, Target Market, Business Marketing, Performance Metric, Business Strategy, Market Opportunities, User Feedback, Innovation

    4.8
    Rating, 4.8 out of 5 stars
    ·
    434 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    Icahn School of Medicine at Mount Sinai

    Health Care IT: Challenges and Opportunities

    Skills you'll gain: Health Technology, Health Informatics, Health Care Administration, Health Information Management, Telehealth, Medical Devices, Electronic Medical Record, Computerized Physician Order Entry, Clinical Documentation, Interoperability, Patient-centered Care, Emerging Technologies, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    495 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Pesquisa de Mercado e Estratégia de Marketing

    Skills you'll gain: Quantitative Research, Qualitative Research, Marketing Analytics, Market Analysis, Market Research, Survey Creation, Exploratory Data Analysis, Marketing Strategies, Sampling (Statistics), Strategic Marketing, Marketing Management, Data Collection, Market Intelligence, Business Research, Forecasting, Strategic Decision-Making, Data Analysis, Predictive Modeling, Analysis, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Preview
    Preview
    U

    University of New Mexico

    Administración Estratégica y Emprendedora

    Skills you'll gain: Business Management, Business, Business Metrics, Business Strategy, Strategic Thinking, Organizational Strategy, Performance Measurement, Resource Management, Strategic Leadership, Competitive Analysis, Entrepreneurship, Market Dynamics, Innovation, Market Trend, Marketing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    V

    Vanderbilt University

    Microsoft 365 Copilot: Personal Productivity for All

    Skills you'll gain: Microsoft Copilot, Microsoft 365, Target Audience, Microsoft Teams, Productivity Software, AI Enablement, Complex Problem Solving, Strategic Communication, Brainstorming, Artificial Intelligence, Project Management Software, Generative AI

    4.7
    Rating, 4.7 out of 5 stars
    ·
    274 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    N

    National Academy of Sports Medicine

    Nutrition Education for the Consumer

    Skills you'll gain: Nutrition and Diet, Nutrition Education, Nutritional Assessment, Sports Medicine, Exercise Science, Scientific Methods, Health Assessment, Patient Education And Counseling, Clinical Nutrition, Health And Wellness Coaching, Health Promotion, Athletic Training, Regulatory Compliance, Preventative Care, Food Quality Assurance And Control, Psychology, Medical Science and Research, Life Sciences

    4.6
    Rating, 4.6 out of 5 stars
    ·
    192 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Preview
    Preview
    U

    Universiteit Leiden

    The Cosmopolitan Medieval Arabic World

    Skills you'll gain: World History, Cultural Diversity, Political Sciences, Ancient History, European History, Social Sciences, Economics, Liberal Arts, Research, Science and Research

    4.8
    Rating, 4.8 out of 5 stars
    ·
    439 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    V

    Vanderbilt University

    Faster Together, Enhancing the Recruitment of Marginalized Communities in Clinical Trials

    Skills you'll gain: Patient Communication, Informed Consent, Clinical Research, Patient Education And Counseling, Community Outreach, Clinical Trials, Health Equity, Health Disparities, Clinical Research Ethics, Research, Healthcare Ethics, Diversity Awareness, Community Health, Cultural Responsiveness, Rapport Building, Patient Referral, Diversity Equity and Inclusion Initiatives

    4.8
    Rating, 4.8 out of 5 stars
    ·
    107 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    ¿Cómo convertir mi idea en empresa?

    Skills you'll gain: User Feedback, Entrepreneurship, Business Development, New Business Development, Product Development, Customer Analysis, Business Planning, Market Opportunities, Product Design, Value Propositions, Needs Assessment, Customer Insights, Business Strategies, Product Testing

    4.7
    Rating, 4.7 out of 5 stars
    ·
    491 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    U

    UNSW Sydney (The University of New South Wales)

    Remote Sensing Image Acquisition, Analysis and Applications

    Skills you'll gain: Image Analysis, Unsupervised Learning, Geospatial Information and Technology, Machine Learning Methods, Computer Vision, Feature Engineering, Spatial Analysis, Machine Learning, Dimensionality Reduction, Convolutional Neural Networks, Deep Learning, Supervised Learning, Classification Algorithms, Probability & Statistics, Artificial Neural Networks

    4.7
    Rating, 4.7 out of 5 stars
    ·
    180 reviews

    Intermediate · Course · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Product Development for Technical Managers

    Skills you'll gain: New Product Development, Product Development, Product Strategy, Product Design, Design Thinking, Product Planning, Innovation, Persona Development, Product Management, Team Management, Product Lifecycle Management, Prototyping, Market Research, Sustainable Business, Agile Product Development, Marketing, Product Roadmaps, Sustainable Design, Ideation, Commercialization

    Build toward a degree

    4.9
    Rating, 4.9 out of 5 stars
    ·
    37 reviews

    Beginner · Specialization · 3 - 6 Months

1…133134135…361

In summary, here are 10 of our most popular market research courses

  • The Talmud: A Methodological Introduction: Northwestern University
  • ¿Cómo construir mi modelo de negocio?: Universidad de los Andes
  • Health Care IT: Challenges and Opportunities: Icahn School of Medicine at Mount Sinai
  • Pesquisa de Mercado e Estratégia de Marketing: Fundação Instituto de Administração
  • Administración Estratégica y Emprendedora: University of New Mexico
  • Microsoft 365 Copilot: Personal Productivity for All: Vanderbilt University
  • Nutrition Education for the Consumer: National Academy of Sports Medicine
  • The Cosmopolitan Medieval Arabic World: Universiteit Leiden
  • Faster Together, Enhancing the Recruitment of Marginalized Communities in Clinical Trials: Vanderbilt University
  • ¿Cómo convertir mi idea en empresa?: Universidad de los Andes

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok