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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
    Free Trial
    I

    IBM

    Applied Data Science with R

    Skills you'll gain: Data Storytelling, Interactive Data Visualization, Data Visualization Software, Database Design, Shiny (R Package), Data Visualization, Data Wrangling, Dashboard, Exploratory Data Analysis, Relational Databases, Data Analysis, Ggplot2, Model Evaluation, Data Presentation, SQL, Plot (Graphics), Databases, Data Manipulation, Web Scraping, R Programming

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.3K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    E

    ESSEC Business School

    The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy

    Skills you'll gain: Revenue Management, Forecasting, Budgeting, Hospitality, Financial Forecasting, Hotel Operations, Strategic Marketing, Target Market, Market Dynamics, Consumer Behaviour, Competitive Analysis, Data-Driven Decision-Making

    4.6
    Rating, 4.6 out of 5 stars
    ·
    1.1K reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    L

    LearnQuest

    Ethics in the Age of AI

    Skills you'll gain: Data Ethics, Responsible AI, Model Evaluation, Predictive Modeling, AI Security, OpenAI, Algorithms, Data Collection, Machine Learning, Predictive Analytics, Information Privacy, Artificial Intelligence, Game Theory, Large Language Modeling, Ethical Standards And Conduct, Data Preprocessing, Personally Identifiable Information, Machine Learning Algorithms, Analytical Skills, AI Enablement

    4.6
    Rating, 4.6 out of 5 stars
    ·
    895 reviews

    Beginner · Specialization · 3 - 6 Months

  • D

    Duke University

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Analysis, Regression Analysis, Data Analysis, R Programming, Probability, Probability Distribution

    3.8
    Rating, 3.8 out of 5 stars
    ·
    798 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Power Platform Fundamentals PL-900 Exam Prep

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Power Apps Component Framework, Business Intelligence, Business Process Automation, Application Development, Data Integration, Performance Analysis, Application Design, Automation, Data Security, Data Store, Business Process, Computing Platforms, Microsoft Teams, Data Analysis Software

    4.3
    Rating, 4.3 out of 5 stars
    ·
    266 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Communicate Effectively about Ethical Challenges in Data-Driven Technologies

    Skills you'll gain: Crisis Management, Business Ethics, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Communication, Diversity and Inclusion, Risk Management, Leadership and Management, Social Media Strategy, Business Strategy, Marketing

    4.4
    Rating, 4.4 out of 5 stars
    ·
    95 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Design Your Virtual Classroom with Canva

    Skills you'll gain: Canva (Software), Layout Design, Virtual Environment, Graphic and Visual Design Software, Graphic and Visual Design, Design, Color Matching, Graphic Design, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    21 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Microsoft Azure Data Scientist Associate (DP-100) Exam Prep

    Skills you'll gain: Responsible AI, Model Deployment, Convolutional Neural Networks, Classification Algorithms, Data Analysis, Image Analysis, Model Evaluation, Transfer Learning, Data Ethics, Machine Learning, Tensorflow, Data Processing, Data Pipelines, Data Transformation, Data Preprocessing, Machine Learning Software, Distributed Computing, Information Privacy, Supervised Learning, Virtual Machines

    4.2
    Rating, 4.2 out of 5 stars
    ·
    607 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    M

    Macquarie University

    Data Visualization in Excel

    Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Data Visualization Software, Data Visualization, Interactive Data Visualization, Spreadsheet Software, Dashboard, Microsoft Excel, Excel Macros, Infographics, Excel Formulas, Data Analysis, Forecasting

    4.9
    Rating, 4.9 out of 5 stars
    ·
    1.3K reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Databases for Data Scientists

    Skills you'll gain: Database Design, SQL, Database Management Systems, NoSQL, Relational Databases, Data Warehousing, Database Theory, Database Architecture and Administration, Database Administration, Databases, Database Systems, Database Management, Data Modeling, Query Languages, Big Data, Data Architecture, Database Application, Data Integrity, Data Access, Data Science

    Build toward a degree

    4.7
    Rating, 4.7 out of 5 stars
    ·
    1.4K reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Tableau Data Analyst Certification Preparation

    Skills you'll gain: Dashboard, Data Storytelling, Tableau Software, Peer Review, Data Visualization Software, Presentations, Data Visualization, Interactive Data Visualization, Data Cleansing, Business Intelligence, Real Time Data, Data Manipulation, Transact-SQL, Data Quality, Data Transformation, Data Preprocessing, Data Validation, Data Sharing, Data Integration, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    74 reviews

    Advanced · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Product Launch and Post-Launch Management

    Skills you'll gain: AI Product Strategy, Product Lifecycle Management, Quality Assurance and Control, Product Quality (QA/QC), Product Management, Release Management, Sales Strategy, New Product Development, Performance Analysis, Responsible AI, Product Improvement, Product Marketing, Generative AI, Key Performance Indicators (KPIs), User Feedback, Risk Management, Data-Driven Decision-Making, Cross-Functional Collaboration

    4.6
    Rating, 4.6 out of 5 stars
    ·
    45 reviews

    Beginner · Course · 1 - 3 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Applied Data Science with R: IBM
  • The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy: ESSEC Business School
  • Ethics in the Age of AI: LearnQuest
  • Bayesian Statistics: Duke University
  • Microsoft Power Platform Fundamentals PL-900 Exam Prep: Microsoft
  • Communicate Effectively about Ethical Challenges in Data-Driven Technologies: CertNexus
  • Design Your Virtual Classroom with Canva: Coursera
  • Microsoft Azure Data Scientist Associate (DP-100) Exam Prep: Microsoft
  • Data Visualization in Excel: Macquarie University
  • Databases for Data Scientists: University of Colorado Boulder

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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