Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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4online degrees
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Results for "consumer behaviour"

  • Status: Free Trial

    Skills you'll gain: Market Analysis, Peer Review, Case Studies, Marketing Planning, Marketing Management, Strategic Marketing, Hospitality Management, Consumer Behaviour, Marketing Strategy and Techniques, Marketing Effectiveness, Marketing Operations, Target Market, Competitive Analysis, Business

  • Status: Free Trial

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

  • Status: Free Trial

    Skills you'll gain: Consumer Behaviour, Responsible AI, Business Risk Management, Business Operations, Risk Analysis, Generative AI, Social Sciences, Safety Standards, Environmental Issue, Governance, Leadership and Management

  • Status: Free Trial

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

  • Status: Preview

    Skills you'll gain: Target Market, Marketing Management, Branding, Strategic Marketing, Marketing Strategies, Marketing, Marketing Communications, Brand Strategy, Marketing Strategy and Techniques, Market Research, Communication Strategies, Business Strategy, Competitive Analysis, Market Dynamics, Consumer Behaviour, Value Propositions

  • Status: Free Trial

    Emory University

    Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Self Service Technologies, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer experience strategy (CX), Customer Engagement, Consumer Behaviour, MarTech, Customer Service, Artificial Intelligence, Marketing, Responsible AI, Marketing Analytics, Data Ethics, Return On Investment, Algorithms, Content Management

  • Status: Preview

    Universidade de São Paulo

    Skills you'll gain: Economics, Financial Policy, Financial Market, International Finance, Economics, Policy, and Social Studies, Capital Markets, Tax, Fiscal Management, Investments, Market Dynamics, Supply And Demand, Consumer Behaviour, Decision Making, Expectation Management

  • Status: Free Trial

    Skills you'll gain: Market Research, Analytical Skills, Data Collection, Data-Driven Decision-Making, Market Analysis, Market Dynamics, Marketing, Business Research, Quantitative Research, Data Analysis, Customer Insights, Marketing Strategies, Market Trend, Consumer Behaviour, Focus Group, Trend Analysis, Competitive Analysis, Strategic Decision-Making

  • Status: Free Trial

    University of Illinois Urbana-Champaign

    Skills you'll gain: Keyword Research, Email Marketing, Digital Marketing, Campaign Management, Marketing Analytics, Online Advertising, Performance Analysis, Consumer Behaviour, Marketing Strategies, Key Performance Indicators (KPIs), Web Analytics and SEO, Search Engine Optimization, Web Content, Customer Analysis, Data Collection, Advertising Campaigns

  • Status: Free Trial

    Skills you'll gain: User Story, Product Planning, User Interface (UI), Competitive Analysis, Product Roadmaps, User Interface and User Experience (UI/UX) Design, Stakeholder Management, Market Research, Product Management, Design Thinking, AI Product Strategy, Mockups, Consumer Behaviour, Usability Testing, Wireframing, Market Analysis, Stakeholder Communications, Product Lifecycle Management, Product Strategy, Data Analysis

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Planning, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Persona Development, Organizational Strategy, Internal Communications, Business Strategy

  • Status: Free Trial

    Skills you'll gain: Text Mining, Applied Machine Learning, Network Analysis, Data Visualization Software, Financial Data, Market Data, Unstructured Data, Web Scraping, Social Network Analysis, Advanced Analytics, Financial Market, Financial Analysis, Investments, Data Mining, Asset Management, Python Programming, Predictive Analytics, Data Analysis, Risk Analysis, Consumer Behaviour