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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Free Trial
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    M

    Microsoft

    Unlock Powerful Automation and Analysis with Power Platform

    Skills you'll gain: Microsoft Power Platform, Microsoft Power Automate/Flow, Power BI, Dashboard, No-Code Development, Data Visualization, Data Integration, Interactive Data Visualization, Microsoft 365, Business Intelligence, Business Process Automation, Application Development, Data Analysis, Performance Analysis, Generative AI Agents, Application Design, Automation, Data Security, Data Store, Computing Platforms

    4.3
    Rating, 4.3 out of 5 stars
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    307 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
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    C

    Coursera

    Improving Customer Retention

    Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service

    4.6
    Rating, 4.6 out of 5 stars
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    70 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Microsoft

    Deploy and Maintain Power BI Assets and Capstone project

    Skills you'll gain: Power BI, Dashboard, SQL, Microsoft SQL Servers, Data Security, Data Analysis, Data Visualization Software, Data Modeling, Data Management, Role-Based Access Control (RBAC)

    4.4
    Rating, 4.4 out of 5 stars
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    291 reviews

    Beginner · Course · 1 - 4 Weeks

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    Pontificia Universidad Católica de Chile

    Python para Ciencia de Datos

    Skills you'll gain: Data Visualization, Descriptive Analytics, Data-Driven Decision-Making, Data Analysis, Data Visualization Software, Predictive Analytics, Business Analytics, Database Management, Data Science, Relational Databases, Forecasting, Python Programming

    3.8
    Rating, 3.8 out of 5 stars
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    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    U

    University of Pennsylvania

    Global Trends for Business and Society

    Skills you'll gain: Demography, Market Trend, Trend Analysis, International Relations, Socioeconomics, Global Marketing, Social Sciences, Systems Thinking, Cultural Diversity, Political Sciences, Financial Systems, Economics, Business Economics, Governance

    4.8
    Rating, 4.8 out of 5 stars
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    922 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Data Analysis with R

    Skills you'll gain: Data Wrangling, Exploratory Data Analysis, Data Analysis, Model Evaluation, R Programming, Data Manipulation, Data Visualization, Predictive Analytics, Statistical Analysis, Data Science, Regression Analysis, Statistical Modeling, Data Cleansing, Data Preprocessing, Feature Engineering, Forecasting

    4.7
    Rating, 4.7 out of 5 stars
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    346 reviews

    Intermediate · Course · 1 - 3 Months

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    University of Pennsylvania

    A Crash Course in Causality: Inferring Causal Effects from Observational Data

    Skills you'll gain: R Programming, R (Software), Statistical Analysis, Statistical Methods, Statistical Modeling, Statistical Inference, Data Analysis, Quantitative Research, Regression Analysis, Research Design, Graph Theory

    4.7
    Rating, 4.7 out of 5 stars
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    568 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    Arizona State University

    Business English: Final Project

    Skills you'll gain: English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Marketing Planning, Business Correspondence, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting

    4.4
    Rating, 4.4 out of 5 stars
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    39 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Ciencia de datos​

    Skills you'll gain: Data Ethics, Data Integration, Exploratory Data Analysis, Statistical Hypothesis Testing, Predictive Modeling, Correlation Analysis, Data Visualization Software, Data Quality, Data Science, Jupyter, Data Analysis, Data Preprocessing, Data Transformation, Data Cleansing, Business Analytics, Data Manipulation, Supervised Learning, Regression Analysis, Applied Machine Learning, Model Evaluation

    4.7
    Rating, 4.7 out of 5 stars
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    566 reviews

    Beginner · Specialization · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    S

    Stanford University

    Introduction to Clinical Data

    Skills you'll gain: Feature Engineering, Data Ethics, Clinical Research, Clinical Data Management, Health Informatics, Clinical Research Ethics, Unstructured Data, Health Care, Data Mining, Electronic Medical Record, Data Transformation, Data Collection, Data Preprocessing, Text Mining, Medical Imaging

    4.6
    Rating, 4.6 out of 5 stars
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    490 reviews

    Beginner · Course · 1 - 3 Months

  • C

    Coursera

    Get started with Mailchimp

    Skills you'll gain: Email Marketing, Campaign Management, Lead Generation, Marketing Automation, Marketing Materials, Registration, Dashboard

    4.5
    Rating, 4.5 out of 5 stars
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    13 reviews

    Beginner · Guided Project · Less Than 2 Hours

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    T

    Technical University of Munich (TUM)

    The Economics of Agro-Food Value Chains

    Skills you'll gain: Consumer Behaviour, Market Research, Food Quality Assurance And Control, Food and Beverage, Research, Packaging and Labeling, Product Knowledge, Sustainability Standards, Innovation, Global Marketing, Supply And Demand, Economics

    4.5
    Rating, 4.5 out of 5 stars
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    449 reviews

    Intermediate · Course · 3 - 6 Months

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In summary, here are 10 of our most popular marketing analytics courses

  • Unlock Powerful Automation and Analysis with Power Platform: Microsoft
  • Improving Customer Retention: Coursera
  • Deploy and Maintain Power BI Assets and Capstone project: Microsoft
  • Python para Ciencia de Datos: Pontificia Universidad Católica de Chile
  • Global Trends for Business and Society: University of Pennsylvania
  • Data Analysis with R: IBM
  • A Crash Course in Causality: Inferring Causal Effects from Observational Data: University of Pennsylvania
  • Business English: Final Project: Arizona State University
  • Ciencia de datos​: Universidad de los Andes
  • Introduction to Clinical Data: Stanford University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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