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Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    U.S. Health Law Fundamentals

    Skills you'll gain: Health Care Procedure and Regulation, Medicaid, Healthcare Industry Knowledge, Medicare, Managed Care, Health Care Administration, Law, Regulation, and Compliance, Healthcare Ethics, Health Policy, Legal Risk, Lawsuits, Informed Consent, Case Law, Emergency Departments

    4.9
    Rating, 4.9 out of 5 stars
    ·
    266 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Create a Google Ads Search Campaign

    Skills you'll gain: Google Ads, Online Advertising, Search Engine Marketing, Campaign Management, Keyword Research, Advertising Campaigns, Advertising, Pay Per Click Advertising, Digital Advertising, Marketing, Bidding, Digital Marketing, Budget Management, Marketing Strategies, Performance marketing, Goal Setting

    4.6
    Rating, 4.6 out of 5 stars
    ·
    725 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • C

    Coursera

    Create a Customer Service Survey in Microsoft Forms

    Skills you'll gain: User Feedback, Employee Surveys, Customer Insights, Customer experience improvement, Microsoft 365, Market Research, User Research, Target Audience, Key Performance Indicators (KPIs), Data Analysis Software, Marketing

    4.8
    Rating, 4.8 out of 5 stars
    ·
    31 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Geneva

    Le Bien, le Juste, l'Utile. Introduction aux éthiques philosophiques

    Skills you'll gain: Ethical Standards And Conduct, Liberal Arts, Case Studies, Social Justice, Environmental Issue, Research, Social Impact, Economics, Policy, and Social Studies, Policy Analysis, Political Sciences, Personal Development

    4.8
    Rating, 4.8 out of 5 stars
    ·
    628 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    M

    Microsoft

    Upgrade Your Marketing Strategy with Microsoft Copilot

    Skills you'll gain: Prompt Engineering, Microsoft Copilot, Competitive Analysis, Marketing Design, Marketing Strategies, Marketing Planning, Marketing, Marketing Effectiveness, Marketing Analytics, Performance Reporting, Marketing Channel, Cross-Channel Marketing, Generative AI, Microsoft 365, Customer Analysis, Market Research, Artificial Intelligence, Customer experience improvement, Customer Retention

    4.7
    Rating, 4.7 out of 5 stars
    ·
    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    Saïd Business School, University of Oxford

    AI Essentials

    Skills you'll gain: Responsible AI, Artificial Neural Networks, Artificial Intelligence, AI Product Strategy, Generative AI, Deep Learning, Machine Learning, Convolutional Neural Networks, Supervised Learning, Reinforcement Learning, Unsupervised Learning

    4.8
    Rating, 4.8 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    E

    Erasmus University Rotterdam

    Earth Economics

    Skills you'll gain: Economics, Policy, and Social Studies, Economics, Socioeconomics, Sustainable Development, Policy Analysis, Data Analysis, Tax, Environmental Issue, International Relations, Trend Analysis, Investments, Policy Development, Behavioral Economics, Supply And Demand, Data Collection

    4.6
    Rating, 4.6 out of 5 stars
    ·
    90 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    ¿Qué hacer con tu estrategia digital en tiempos de cambio?

    Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience strategy (CX), Cash Flows, Web Analytics, Market Research

    4.9
    Rating, 4.9 out of 5 stars
    ·
    138 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    E

    Emory University

    Health in Complex Humanitarian Emergencies

    Skills you'll gain: Public Health, Epidemiology, Community Health, Nutrition and Diet, Emergency Response, Sanitation, Health Promotion, Social and Human Services, Water Resources, Infectious Diseases, Health Administration, Mental Health, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
    ·
    368 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Increase SEO Traffic with WordPress

    Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

    4.5
    Rating, 4.5 out of 5 stars
    ·
    799 reviews

    Advanced · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    E

    ESCP Business School

    Intercultural Management

    Skills you'll gain: Intercultural Competence, Team Management, Global Marketing, Cultural Sensitivity, Cultural Diversity, Organizational Leadership, People Management, Business Communication, Leadership and Management, Negotiation, Leadership, Human Resources Management and Planning, Marketing

    4.6
    Rating, 4.6 out of 5 stars
    ·
    459 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    L

    Ludwig-Maximilians-Universität München (LMU)

    Circadian clocks: how rhythms structure life

    Skills you'll gain: Physiology, Biology, Life Sciences, Molecular Biology, Biochemistry, Medical Science and Research, Health Care, Pharmacology, Behavioral Health, Environment, Pathology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    233 reviews

    Mixed · Course · 1 - 3 Months

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In summary, here are 10 of our most popular market research courses

  • U.S. Health Law Fundamentals: University of Pennsylvania
  • Create a Google Ads Search Campaign: Coursera
  • Create a Customer Service Survey in Microsoft Forms: Coursera
  • Le Bien, le Juste, l'Utile. Introduction aux éthiques philosophiques: University of Geneva
  • Upgrade Your Marketing Strategy with Microsoft Copilot: Microsoft
  • AI Essentials : Saïd Business School, University of Oxford
  • Earth Economics: Erasmus University Rotterdam
  • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
  • Health in Complex Humanitarian Emergencies: Emory University
  • Increase SEO Traffic with WordPress: Coursera

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