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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      U

      University of Michigan

      AI-Powered Data Analysis: A Practical Introduction

      Skills you'll gain: Analytical Skills, Data Analysis, Data Cleansing, Data Manipulation, Generative AI, ChatGPT, Data Visualization Software, Statistical Analysis, Artificial Intelligence, Data Collection, Data Management, GitHub, Technical Support, Git (Version Control System), Integrated Development Environments

      4.4
      Rating, 4.4 out of 5 stars
      ·
      18 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Systems Analysis

      Skills you'll gain: Business Systems Analysis, Agile Methodology, User Requirements Documents, Process Design, Problem Management, Business Process, Product Lifecycle Management, Information Technology, Business Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAS

      Machine Learning Rock Star – the End-to-End Practice

      Skills you'll gain: Predictive Modeling, Predictive Analytics, Machine Learning, Data Ethics, Technical Management, MLOps (Machine Learning Operations), Applied Machine Learning, Data-Driven Decision-Making, Statistical Modeling, Performance Measurement, Business Ethics, Decision Tree Learning, Artificial Intelligence and Machine Learning (AI/ML), Leadership and Management, Business Analytics, Data Science, Machine Learning Algorithms, Artificial Intelligence, Data Processing, Business Leadership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      189 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      S

      Splunk Inc.

      Splunk Knowledge Manager

      Skills you'll gain: Splunk, Data Modeling, Data Store, Dashboard, Pivot Tables And Charts, Interactive Data Visualization, Database Management, Data Mapping, Performance Tuning, Incident Management, Data Manipulation, Query Languages, Data Integration, Information Management, Event Monitoring, Geospatial Mapping, Big Data, Business Intelligence, Data Analysis, Business Analytics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      29 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      CertNexus

      Communicate Effectively about Ethical Challenges in Data-Driven Technologies

      Skills you'll gain: Crisis Management, Business Ethics, Corporate Communications, Data Ethics, Media Relations, Communication Strategies, Public Relations, Strategic Communication, Stakeholder Communications, Business Communication, Ethical Standards And Conduct, Communication, Diversity and Inclusion, Stakeholder Engagement, Risk Management, Leadership and Management, Business Strategy, Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      95 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Boosting Productivity through the Tech Stack

      Skills you'll gain: Customer Relationship Management, Salesforce, Sales Prospecting, Sales Development, Sales Enablement, Business Software, Sales Strategy, Sales Pipelines, LinkedIn, Productivity Software, Social Media, Video Production

      4.3
      Rating, 4.3 out of 5 stars
      ·
      34 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Marketing Strategy for Engineers and Technologists

      Skills you'll gain: Value Propositions, Consumer Behaviour, Social Media Marketing, Strategic Planning, Social Media Strategy, Search Engine Optimization, Competitive Analysis, Market Research, Digital Media Strategy, Marketing Analytics, Web Analytics and SEO, Marketing Psychology, Customer experience strategy (CX), Technical Management, Media Planning, Marketing Strategy and Techniques, Digital Marketing, Branding, Google Ads, Forecasting

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Introducción a CRM con HubSpot

      Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Proyecto Final - Programa Especializado en Marketing Digital

      Skills you'll gain: Google Ads, Digital Marketing, Marketing Strategies, Media Buying, Performance Analysis, Paid media, Marketing, Digital Advertising, Advertising Campaigns, Social Media Strategy, Social Media, Relationship Management, Content Strategy

      4.9
      Rating, 4.9 out of 5 stars
      ·
      68 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Introduction to Data Science Techniques

      Skills you'll gain: Statistical Analysis, Time Series Analysis and Forecasting, Data Analysis, Machine Learning Algorithms, Data Visualization, Exploratory Data Analysis, Data Presentation, Statistical Methods, Statistical Machine Learning, Statistical Modeling, Data Cleansing, Applied Machine Learning, Analytics, Regression Analysis, R Programming, Statistical Software, Forecasting, Data Science, Bayesian Statistics, Machine Learning

      Build toward a degree

      4.3
      Rating, 4.3 out of 5 stars
      ·
      17 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Search Advertising with Google

      Skills you'll gain: Google Ads, Advertising Campaigns, Content Performance Analysis, Pay Per Click Advertising, Search Engine Marketing, Performance Metric, Campaign Management, Performance Analysis, Keyword Research, Performance Measurement, Bidding, Digital Advertising, Web Analytics, Registration, Advertising, Marketing, Digital Marketing, Key Performance Indicators (KPIs), Test Planning, Copywriting

      4.2
      Rating, 4.2 out of 5 stars
      ·
      7 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Gemini for Google Cloud Learning Path

      Skills you'll gain: Google Cloud Platform, Kubernetes, Generative AI, Big Data, Software Development Life Cycle, Cloud Computing, Cloud Development, DevOps, Cloud Security, Development Testing, Application Deployment, Marketing Analytics, Generative AI Agents, Application Lifecycle Management, Application Development, Network Planning And Design, Data Analysis, Software Development Tools, Cloud Applications, Security Engineering

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Intermediate · Specialization · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • AI-Powered Data Analysis: A Practical Introduction: University of Michigan
    • Introduction to Systems Analysis: IBM
    • Machine Learning Rock Star – the End-to-End Practice: SAS
    • Splunk Knowledge Manager: Splunk Inc.
    • Communicate Effectively about Ethical Challenges in Data-Driven Technologies: CertNexus
    • Boosting Productivity through the Tech Stack: Salesforce
    • Marketing Strategy for Engineers and Technologists: University of Colorado Boulder
    • Introducción a CRM con HubSpot: Coursera Project Network
    • Proyecto Final - Programa Especializado en Marketing Digital: Universidad Austral
    • Introduction to Data Science Techniques: Illinois Tech

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