Consumer Behaviour

Consumer Behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy their needs and wants. Coursera's Consumer Behaviour catalogue teaches you to understand and anticipate consumer actions in a business context. You'll learn about the psychological, social, and emotional factors influencing purchasing decisions, the impact of marketing strategies on consumer behaviour, and how to apply this knowledge in real-world marketing scenarios. Through this, you can enhance your skills in product development, pricing strategies, promotional campaigns, and market research, enabling you to influence consumers' buying decisions effectively.
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Results for "consumer behaviour"

  • Status: Preview

    Universidade de São Paulo

    Skills you'll gain: Economics, Financial Policy, Financial Market, International Finance, Economics, Policy, and Social Studies, Capital Markets, Tax, Fiscal Management, Investments, Market Dynamics, Supply And Demand, Consumer Behaviour, Decision Making, Expectation Management

  • Status: Free Trial

    IE Business School

    Skills you'll gain: Product Lifecycle Management, Customer experience strategy (CX), Brand Strategy, Brand Management, Branding, Brand Awareness, Product Management, Product Strategy, Brand Loyalty, New Product Development, Product Improvement, Customer Engagement, Business Strategies, User Experience, Customer Insights, Consumer Behaviour, Portfolio Management, Competitive Analysis, Employee Engagement

  • Status: Free Trial

    Skills you'll gain: Consumer Behaviour, Responsible AI, Business Risk Management, Business Operations, Risk Analysis, Generative AI, Social Sciences, Safety Standards, Environmental Issue, Governance, Leadership and Management

  • Status: Free Trial

    University of Colorado Boulder

    Skills you'll gain: Social Media, Online Advertising, Digital Advertising, Social Media Marketing, Social Media Strategy, Advertising, Advertising Campaigns, Web Analytics, Content Performance Analysis, Facebook, Paid media, Instagram, Marketing Communications, Target Audience, Driving engagement, Consumer Behaviour, Brand Awareness

  • Status: Free Trial

    University of Virginia Darden School Foundation

    Skills you'll gain: Large Language Modeling, Customer Insights, Digital Advertising, Keyword Research, Search Engine Marketing, AI Personalization, Content Marketing, Marketing Strategies, Google Ads, Digital Marketing, Generative AI, Marketing Analytics, Customer experience strategy (CX), Consumer Behaviour, Promotional Strategies

  • Status: Free Trial

    Skills you'll gain: Prospecting and Qualification, Lead Generation, Consumer Behaviour, Sales Enablement, Sales Management, Service Level Agreement, Sales Strategy, Sales Process, Sales, Customer Acquisition Management, Content Marketing, Business Strategy, Customer experience strategy (CX), Customer Retention

  • Status: Free Trial

    Skills you'll gain: Text Mining, Applied Machine Learning, Network Analysis, Data Visualization Software, Financial Data, Market Data, Unstructured Data, Web Scraping, Social Network Analysis, Advanced Analytics, Financial Market, Financial Analysis, Investments, Data Mining, Asset Management, Python Programming, Predictive Analytics, Data Analysis, Risk Analysis, Consumer Behaviour

  • Status: Free Trial

    Tecnológico de Monterrey

    Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Performance Measurement, Target Audience, Market Analysis

  • Status: Preview

    Skills you'll gain: Risk Management, Behavioral Economics, Asset Protection, Loans, Financial Planning, Finance, Budgeting, Consumer Behaviour, Psychology, Decision Making, Empowerment

  • Status: Preview

    Skills you'll gain: Entrepreneurship, Business Modeling, Business Leadership, New Business Development, Entrepreneurial Finance, Innovation, Digital Content, Digital Transformation, Content Creation, Consumer Behaviour, Marketing Strategies, Intellectual Property

  • Status: Free Trial

    Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Cold Calling, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, Needs Assessment, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Rapport Building, Relationship Management

  • Status: Preview

    University of Illinois Urbana-Champaign

    Skills you'll gain: Innovation, Marketing, Digital Advertising, Marketing Strategies, New Product Development, Digital Marketing, Consumer Behaviour, MarTech, Marketing Channel, Product Promotion, Digital Transformation, Customer Engagement, Branding, Price Negotiation

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